Beyond Compliance
Relevance. Marketers devote endless energies to delivering more relevant content to their audiences. From investing in shiny new technology to analyzing data until you go cross-eyed, you may be one
Brand protection is on the minds of a lot of advertisers and marketers lately. From advertisements showing up alongside objectionable content to fears about influencers dragging their name through the
Like many people, odds are you probably set a New Year’s resolution at the turn of 2018. But have you kept up with it? If not, then don’t feel bad:
With just months to go before the EU’s General Data Protection Regulations go into effect, email marketers are working hard to get their accountability and compliance measures in order before
An email data fiasco might sound like something out of a horror movie, but with the right tools in place, you can make it to the end of the movie
It’s been almost 14 years since the CAN-SPAM Act passed. A lot has changed in the email marketing world since then. ESPs have come and gone, the rise of engagement
I wanted to take one last time to tell you that you should absolutely read OTA’s report on email best practices. In fact, here is the link again:
Email marketing is like flying. It’s convenient, doesn’t have to be astronomically priced and will consistently get you where you need to be when you need to be there. But
Whatever your reason for using multiple email service providers, we’re sure you’re looking for ways to manage your current situation not only efficiently but effectively. It can be stressful making
List scrubbing is a necessary tool for being compliant when sending emails. By the sound of it, email list scrubbing means making your lists squeaky clean. But there are uses
