Email Best Practices Archives

How EnerBank Uses the UnsubCentral + HubSpot Integration to Guarantee Marketing Compliance and Improve Workflows
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How EnerBank Uses the UnsubCentral + HubSpot Integration to Guarantee Marketing Compliance and Improve Workflows

Email Best Practices

How EnerBank Uses the UnsubCentral + HubSpot Integration to Guarantee Marketing Compliance and Improve Workflows

Who is Enerbank? EnerBank is a home improvement lender, helping contractors grow their businesses and homeowners achieve the home of their dreams. The specialized bank has been offering custom loan payment options and services since 2002. To connect with potential homeowners and partner contractors, EnerBank’s Marketing Automation and Email Manager Sterling Ungerman deploys regular [...]

By Ben Flora|2021-09-27T15:35:55+00:00September 13th, 2021|Email Best Practices|Comments Off

CAN-SPAM Compliance Checklist: 4 Mandatory Tasks
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CAN-SPAM Compliance Checklist: 4 Mandatory Tasks

Email Best Practices

CAN-SPAM Compliance Checklist: 4 Mandatory Tasks

The CAN-SPAM Act was created in 2003 to serve as a set of guidelines directing email marketing initiatives - compliance is necessary for. It also serves as a methodology for creating better relationships and opportunities with prospective and future customers. When properly implemented, it not only protects your business from incurring hefty fines, but also [...]

By Interactive|2021-06-15T15:55:21+00:00June 15th, 2021|Email Best Practices|Comments Off

Expectations for Unsubscribing from a Marketing Program
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Expectations for Unsubscribing from a Marketing Program

Email Best Practices, Email Marketing, Opt-Out Management

Expectations for Unsubscribing from a Marketing Program

What's Your Expectation Expectations for unsubscribing are critical to manage when it comes to email compliance. The CAN-SPAM Act was signed into law at the end of 2003 with the intent of controlling unwanted emails. Without high-end spam filters or any sort of government oversight at that time, web users had a sense that [...]

By Bobby Hawley|2020-10-26T20:16:03+00:00October 26th, 2020|Email Best Practices, Email Marketing, Opt-Out Management|Comments Off

Guest Post: 3 Best Practices to A/B Testing Email Campaigns

Guest post by Madrivo. A/B testing your email campaigns can take the form of testing copywriting, images, call to action prompts and more. It is a powerful way to drive conversion rate optimization that can be used to justify decision making around enhancing marketing content for your email campaigns. It can be [...]

By Ben Flora|2021-10-04T22:35:02+00:00June 13th, 2018|Email Best Practices|Comments Off

[Guest Post] 3 Critical Components of a Successful Email Campaign

This guest post is brought to you by Madrivo. Madrivo is a premier affiliate network that connects brand name advertisers with high-quality publishers in order to engage with consumers across multiple media channels. These three vital components of an email can make or break your campaign. As any email marketer knows, sending email is more [...]

By Bobby Hawley|2019-04-08T17:02:31+00:00December 12th, 2017|Email Programs, Email Best Practices|Comments Off

[Guest Post] Email Deliverability: Maintaining a High-Quality List

This guest post originally appeared on Madrivo. Madrivo is a premier affiliate network that connects brand name advertisers with high-quality publishers in order to engage with consumers across multiple media channels. Increase your email deliverability by staying up-to-date on emerging industry advances. There are multiple factors that contribute to good email delivery, and one of them [...]

By Bobby Hawley|2017-11-14T15:29:46+00:00November 14th, 2017|Email Programs, Email Best Practices|Comments Off

Preference Center Strategy: 5 Ways to Give Email Subscribers a Choice

Email marketers know one of the best ways to keep subscribers happy is to let them choose what emails they receive. That’s why marketers implement preference centers. Sometimes giving your email audience that choice can be the difference between an engaged subscriber and an opt-out. When it comes to preference centers, email marketers [...]

By Bobby Hawley|2019-04-08T17:04:44+00:00November 8th, 2017|Preference Centers, Email Best Practices|Comments Off

3 Email Tips for Keeping Subscribers Happy

So you’ve been collecting email addresses. Your list is growing, and now you’re ready to launch email campaigns. But before you do, consider these three email tips to keep your audience from pushing those unsubscribe (or SPAM) buttons. 1. Personalize Your Email If I get an email from a company and it’s [...]

By Ben Flora|2017-07-10T22:45:54+00:00March 31st, 2016|Email Best Practices, Email Marketing|Comments Off

Best Practices for Political Email Campaigns

We’re well into full political campaign swing. There’s been heated debates on both sides, campaign dreams rising and crashing, and copious amounts of commercials, social media messages, and emails….oh the emails. Campaign managers have become more sophisticated, incorporating social media into their campaigns via Twitter, Facebook, and Instagram, but email is still important. [...]

By Ben Flora|2018-04-04T15:16:25+00:00March 24th, 2016|Email Best Practices, Email Campaigns|Comments Off

B2B Email: 4 Compliance Mistakes Your Company Is Making

More than a decade after the passing of the CAN-SPAM Act, consumer-facing companies are well-versed in email compliance policy. They’ve even established a list of CAN-SPAM best practices that go beyond compliance, and differentiate the more consumer-friendly brands from the rest of the pack. Meanwhile, B2B email compliance still seems to confuse or intimidate some [...]

By Ben Flora|2018-04-04T15:26:48+00:00June 24th, 2015|Email Best Practices, Email Compliance|Comments Off