Email Best Practices

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Learning From Sephora: How to Avoid a Data Privacy Lawsuit

Consumer privacy is more important than ever, with California taking the lead in protecting consumers’ rights. The CCPA ensures that consumers have the right to: Know about the personal information a business collects about them and how it is used and shared Delete personal information collected from them Opt out of the sale of [...]

2022-09-08T14:18:47+00:00September 8th, 2022|Email Best Practices, Email Marketing|Comments Off on Learning From Sephora: How to Avoid a Data Privacy Lawsuit

The Marketing Compliance Checklist for Beginners

Every successful marketing campaign needs creative content, strong initiatives to engage, and a well-executed brand strategy. But creating engaging content is only half the battle. Your promotional and commercial collateral also needs to meet strict regulatory criteria to be fully compliant, and therefore legal.  Navigating compliance is a feat that both beginner and advanced [...]

2022-09-22T20:32:37+00:00May 16th, 2022|Email Best Practices, Email Marketing|Comments Off on The Marketing Compliance Checklist for Beginners

4 Areas Email Marketing Best Practices Overlook

Currently, there are more than 4 billion email users worldwide with the average individual looking through their emails approximately 15 times a day. So, what does this mean? It means that email marketing is one of the most unrivaled ways to reach and connect with potential and current customers. In fact, 78% of marketers [...]

2022-04-13T15:55:09+00:00April 13th, 2022|Email Best Practices, Email Compliance, Email Marketing, Opt-Out Management, Suppression Lists|Comments Off on 4 Areas Email Marketing Best Practices Overlook

7 Tips for Improved Email Compliance and Deliverability

No matter the size of your business, utilizing email marketing in your outbound strategy is a highly effective tool for increasing brand awareness and reaching your target audience. However, email, like any form of marketing, is heavily regulated, and approaching this vast realm requires diligence. For your strategy to be successful, you must follow [...]

2021-11-01T18:48:14+00:00October 29th, 2021|Email Best Practices, Email Compliance, List Scrubbing, Suppression Lists|Comments Off on 7 Tips for Improved Email Compliance and Deliverability

How EnerBank Uses the UnsubCentral + HubSpot Integration to Guarantee Marketing Compliance and Improve Workflows

Who is Enerbank? EnerBank is a home improvement lender, helping contractors grow their businesses and homeowners achieve the home of their dreams. The specialized bank has been offering custom loan payment options and services since 2002.  To connect with potential homeowners and partner contractors, EnerBank’s Marketing Automation and Email Manager Sterling Ungerman deploys regular [...]

2021-09-27T15:35:55+00:00September 13th, 2021|Email Best Practices|Comments Off on How EnerBank Uses the UnsubCentral + HubSpot Integration to Guarantee Marketing Compliance and Improve Workflows

CAN-SPAM Compliance Checklist: 4 Mandatory Tasks

The CAN-SPAM Act was created in 2003 to serve as a set of guidelines directing email marketing initiatives - compliance is necessary for. It also serves as a methodology for creating better relationships and opportunities with prospective and future customers. When properly implemented, it not only protects your business from incurring hefty fines, but also [...]

2022-02-28T08:54:28+00:00June 15th, 2021|Email Best Practices|Comments Off on CAN-SPAM Compliance Checklist: 4 Mandatory Tasks

Expectations for Unsubscribing from a Marketing Program

What's Your Expectation Expectations for unsubscribing are critical to manage when it comes to email compliance. The CAN-SPAM Act was signed into law at the end of 2003 with the intent of controlling unwanted emails. Without high-end spam filters or any sort of government oversight at that time, web users had a sense that [...]

2020-10-26T20:16:03+00:00October 26th, 2020|Email Best Practices, Email Marketing, Opt-Out Management|Comments Off on Expectations for Unsubscribing from a Marketing Program

Guest Post: 3 Best Practices to A/B Testing Email Campaigns

Guest post by Madrivo. A/B testing your email campaigns can take the form of testing copywriting, images, call to action prompts and more. It is a powerful way to drive conversion rate optimization that can be used to justify decision making around enhancing marketing content for your email campaigns. It can be [...]

2021-10-04T22:35:02+00:00June 13th, 2018|Email Best Practices|Comments Off on Guest Post: 3 Best Practices to A/B Testing Email Campaigns

[Guest Post] 3 Critical Components of a Successful Email Campaign

This guest post is brought to you by Madrivo. Madrivo is a premier affiliate network that connects brand name advertisers with high-quality publishers in order to engage with consumers across multiple media channels. These three vital components of an email can make or break your campaign. As any email marketer knows, sending email is more [...]

2019-04-08T17:02:31+00:00December 12th, 2017|Email Programs, Email Best Practices|Comments Off on [Guest Post] 3 Critical Components of a Successful Email Campaign

[Guest Post] Email Deliverability: Maintaining a High-Quality List

This guest post originally appeared on Madrivo. Madrivo is a premier affiliate network that connects brand name advertisers with high-quality publishers in order to engage with consumers across multiple media channels. Increase your email deliverability by staying up-to-date on emerging industry advances. There are multiple factors that contribute to good email delivery, and one of them [...]

2017-11-14T15:29:46+00:00November 14th, 2017|Email Programs, Email Best Practices|Comments Off on [Guest Post] Email Deliverability: Maintaining a High-Quality List