The CAN-SPAM Act was created in 2003 to serve as a set of guidelines directing email marketing initiatives - compliance is necessary for. It also serves as a methodology for creating better relationships and opportunities with prospective and future customers. When properly implemented, it not only protects your business from incurring hefty fines, but also [...]
What's Your Expectation Expectations for unsubscribing are critical to manage when it comes to email compliance. The CAN-SPAM Act was signed into law at the end of 2003 with the intent of controlling unwanted emails. Without high-end spam filters or any sort of government oversight at that time, web users had a sense that [...]
Guest post by Madrivo. A/B testing your email campaigns can take the form of testing copywriting, images, call to action prompts and more. It is a powerful way to drive conversion rate optimization that can be used to justify decision making around enhancing marketing content for your email campaigns. It can be [...]
This guest post is brought to you by Madrivo. Madrivo is a premier affiliate network that connects brand name advertisers with high-quality publishers in order to engage with consumers across multiple media channels. These three vital components of an email can make or break your campaign. As any email marketer knows, sending email is more [...]
This guest post originally appeared on Madrivo. Madrivo is a premier affiliate network that connects brand name advertisers with high-quality publishers in order to engage with consumers across multiple media channels. Increase your email deliverability by staying up-to-date on emerging industry advances. There are multiple factors that contribute to good email delivery, and one of them [...]
Email marketers know one of the best ways to keep subscribers happy is to let them choose what emails they receive. That’s why marketers implement preference centers. Sometimes giving your email audience that choice can be the difference between an engaged subscriber and an opt-out. When it comes to preference centers, email marketers [...]
So you’ve been collecting email addresses. Your list is growing, and now you’re ready to launch email campaigns. But before you do, consider these three email tips to keep your audience from pushing those unsubscribe (or SPAM) buttons. 1. Personalize Your Email If I get an email from a company and it’s [...]
We’re well into full political campaign swing. There’s been heated debates on both sides, campaign dreams rising and crashing, and copious amounts of commercials, social media messages, and emails….oh the emails. Campaign managers have become more sophisticated, incorporating social media into their campaigns via Twitter, Facebook, and Instagram, but email is still important. [...]
More than a decade after the passing of the CAN-SPAM Act, consumer-facing companies are well-versed in email compliance policy. They’ve even established a list of CAN-SPAM best practices that go beyond compliance, and differentiate the more consumer-friendly brands from the rest of the pack. Meanwhile, B2B email compliance still seems to confuse or intimidate some [...]
