Email Compliance

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GDPR: 4 Things Email Marketers Can Do

The European Union’s General Data Protection Regulation takes effect on May 25, 2018. That means companies have a little over a month left to complete the overhaul of their data collection, storage, and usage practices required by these new rules. If you haven’t started preparing, you’re probably not alone. At the end [...]

By | 2018-04-17T15:32:01+00:00 April 17th, 2018|Email Compliance|Comments Off on GDPR: 4 Things Email Marketers Can Do

UnsubCentral: Now in Marketo Launchpoint!

A few months ago, we told you about our new Marketo integration. Now, if you’re like many people, the past few months have probably felt like several lifetimes, so let’s recap this Marketo integration thing real quick: UnsubCentral integrates with Marketo. Perfect! You’re all caught up. Now let’s move onto our new [...]

By | 2018-03-27T14:46:35+00:00 March 27th, 2018|UnsubCentral, Email Compliance|Comments Off on UnsubCentral: Now in Marketo Launchpoint!

3 Email Preference Center Examples that Hold on to Subscribers

Relevance. Marketers devote endless energies to delivering more relevant content to their audiences. From investing in shiny new technology to analyzing data until you go cross-eyed, you may be one of those marketers chasing personalization only to see dismal returns. Fortunately, delivering more relevant content in the inbox doesn’t have to be [...]

By | 2018-03-26T15:56:26+00:00 February 16th, 2018|Email Compliance|Comments Off on 3 Email Preference Center Examples that Hold on to Subscribers

Brand Protection for Affiliate Email Marketers

Brand protection is on the minds of a lot of advertisers and marketers lately. From advertisements showing up alongside objectionable content to fears about influencers dragging their name through the mud (or whatever messy challenge is making the rounds among YouTubers that week), brands want safety. But email is a pretty safe [...]

By | 2018-02-15T20:11:47+00:00 February 12th, 2018|Affiliate Marketing, Email Compliance|Comments Off on Brand Protection for Affiliate Email Marketers

4 Email Compliance Resolutions for 2018

Like many people, odds are you probably set a New Year’s resolution at the turn of 2018. But have you kept up with it? If not, then don't feel bad: only two-thirds of people maintain their New Year’s resolutions after two weeks. If you’re in that one-third of people who have decided [...]

By | 2018-01-22T20:39:34+00:00 January 15th, 2018|Preference Centers, Affiliate Marketing, Email Compliance|Comments Off on 4 Email Compliance Resolutions for 2018

Getting Ready for GDPR with Email Preference Centers

With just months to go before the EU’s General Data Protection Regulations go into effect, email marketers are working hard to get their accountability and compliance measures in order before GDPR Day, May 28, 2018. And it’s not just brands and publishers in the European Union. Whether you’re in Europe or Yonkers, [...]

By | 2018-01-22T20:40:05+00:00 December 12th, 2017|Preference Centers, Email Compliance|Comments Off on Getting Ready for GDPR with Email Preference Centers

Affiliate Email Marketing Best Practices for Safe Emailing

Happy Halloween! Okay, fine, it’s barely even October, but admit it: Halloween isn’t just October 31. It’s a month-long affair. People start preparing for Halloween the second the calendar turns to October. After all, there’s a lot to do. You’ve got parties to plan. Costumes to create. And those skeletons aren’t going to [...]

By | 2018-11-15T14:33:44+00:00 October 4th, 2017|Affiliate Marketing, Email Compliance|Comments Off on Affiliate Email Marketing Best Practices for Safe Emailing

Email Compliance in 2017: The State of CAN-SPAM

It’s been almost 14 years since the CAN-SPAM Act passed. A lot has changed in the email marketing world since then. ESPs have come and gone, the rise of engagement metrics have relegated most malicious email straight to junk, other countries have passed their own email regulations, and media queries have made marketing [...]

By | 2017-10-03T18:42:15+00:00 September 19th, 2017|Email Compliance|Comments Off on Email Compliance in 2017: The State of CAN-SPAM

What Does CAN-SPAM Compliant Actually Mean?

You open your email and see 5 more ads asking if you'd like to meet THE cutest-50-and-up-singles in your area and you think, “Why do I keep getting these emails and how do I make them stop? Is there anyone I can talk to about this? Who can I get even with?” All vengeful feelings [...]

By | 2018-04-04T15:17:52+00:00 August 6th, 2015|Email Compliance|Comments Off on What Does CAN-SPAM Compliant Actually Mean?

Canada Anti Spam Law in Effect Today

Canada's Anti-Spam Legislation Goes into Effect Today We shared our thoughts last month on what Canada's new Anti-Spam Legislation really means for your email marketing program, and today is the day to put all of your prep work into action to mean CASL-compliant. In order to make sure that you have all of the [...]

By | 2017-07-12T01:01:25+00:00 July 1st, 2014|Email Compliance|Comments Off on Canada Anti Spam Law in Effect Today