Happy Halloween! Okay, fine, it’s barely even October, but admit it: Halloween isn’t just October 31. It’s a month-long affair. People start preparing for Halloween the second the calendar turns to October. After all, there’s a lot to do. You’ve got parties to plan. Costumes to create. And those skeletons aren’t going to [...]
It’s been almost 14 years since the CAN-SPAM Act passed. A lot has changed in the email marketing world since then. ESPs have come and gone, the rise of engagement metrics have relegated most malicious email straight to junk, other countries have passed their own email regulations, and media queries have made marketing [...]
Canada's Anti-Spam Legislation Goes into Effect Today We shared our thoughts last month on what Canada's new Anti-Spam Legislation really means for your email marketing program, and today is the day to put all of your prep work into action to mean CASL-compliant. In order to make sure that you have all of the [...]
What Canada's New Anti-Spam Legislation Means for your Email Marketing Campaigns CASL is scheduled to go into effect July 1, 2014. As we close in on the enforcement date we thought it would be a good idea to mention some of the more important pieces of the new law. There are three requirements when sending [...]
Suppression List 101: What it is and How it Works While most of our clients are well versed in email marketing and the ins and outs of sharing suppression lists with 3rd party partners, we often get asked to share insight with advertisers new to the email marketing world. Interested in learning more about how [...]
True or False with Email Opt-Out Lists As a customer acquisition professional, you know a lot about traffic generation, promotional development, and campaign implementation. But when was the last time you reviewed your notes on email strategy—in particular, email opt-out lists? We often hear from clients who are terrified of mishandling their opt-outs, and [...]
May is “Master Your Inbox Month,” according to these Australian productivity specialists. So if you’re targeting busy buyers, this is an ideal time to think about your emails (and your email opt-out solution)… from a consumer’s point of view. Ready for some stats about email overload? Working Americans spend between 25 and 50% of their [...]
According to research from Forrester Consulting, total advertiser spending on affiliate marketing is expected to exceed $4 billion between 2015 and 2016. Forrester’s survey also revealed: The majority of online buyers visit two or three websites before making a purchase. Affiliate marketing “favorably increases consumers’ perceptions of brands.” Nearly seven in ten consumers say they [...]
Affiliate Email List Compliance: What You Need to Know CAN-SPAM regulations. ISP rules. Canada’s recent Anti-Spam Law (CASL)… In today’s complex direct marketing environment, we often hear advertisers ask if affiliate email is still worth the risk. And our answer is always the same: YES! According to Internet Retailer’s 2014 Top Tech Guide, affiliate marketers [...]
Every day you’re doing more with email marketing: More mobile. More visual. More personalization. More affiliates and publishers, which means more opt-out data… Isn’t it time you found a tool for email compliance that works as hard as you do? Our fully redesigned system (now in beta!) makes suppression list management and email compliance 100 [...]