Email Compliance

/Email Compliance

Unique Challenges of Managing Unsubscribes When Working with Affiliates

Managing unsubscribe lists is a huge part of any company leveraging email marketing. There are countless reasons why an individual or business may request to be taken off a contact list. What’s most important is for that request to be honored 100% by anyone representing the brand. While this may be understood by your [...]

By |2020-02-05T21:43:52+00:00February 5th, 2020|Affiliate Marketing, Email Compliance, Opt-Out Management|Comments Off on Unique Challenges of Managing Unsubscribes When Working with Affiliates

Three Marketing Email Unsubscribe Risk Management Tips

When a consumer unsubscribes from a mailing list, they have a few specific expectations. They want to unsubscribe immediately from marketing email, and they also want to unsubscribe completely. This sounds like it is totally reasonable from the consumer perspective in the age of digital convenience. But in the reality of software and marketing automation [...]

By |2020-02-05T21:12:01+00:00January 3rd, 2020|Email Compliance, Opt-Out Management|Comments Off on Three Marketing Email Unsubscribe Risk Management Tips

The California Consumer Privacy Act: What It Is and Why It Matters to Marketers

On January 1, 2020, the California Consumer Privacy Act (CCPA) will officially go into effect, marking the beginning of a new era for both marketers and customers. Perhaps the most comprehensive and thorough of its kind, this law puts control of personal data and information into the hands of users. The CCPA was created in [...]

By |2019-12-12T17:12:23+00:00December 4th, 2019|Email Compliance|Comments Off on The California Consumer Privacy Act: What It Is and Why It Matters to Marketers

New Feature: Email Client Suppression for Outlook

Odds are, you maintain email compliance in your marketing emails, but what about when your company sends email from Outlook? The importance of email compliance doesn’t go away when you send from outside your ESP or marketing automation platform. Contacting your unsubscribers or members of your “do not email” lists can violate the CAN-SPAM [...]

By |2019-03-02T22:50:38+00:00March 4th, 2019|Email Compliance|Comments Off on New Feature: Email Client Suppression for Outlook

The FTC’s CAN-SPAM Decision: What You Need to Know

A lot of things have changed in the last couple years. For better or worse, the CAN-SPAM Act isn’t one of those things.On February 12, 2019, the Federal Trade Commission announced that it unanimously voted to keep the CAN-SPAM Act in place as-is.A Bit of BackstoryBack in 2017, the FTC set out to review the [...]

By |2019-02-19T04:22:40+00:00February 19th, 2019|Email Compliance|Comments Off on The FTC’s CAN-SPAM Decision: What You Need to Know

How to Maintain Email Compliance Across Multiple Platforms

Last week, UnsubCentral hosted a lunch & learn session with the Austin Marketo User Group. Our presentation, “Maintaining Email Compliance across Multiple Platforms,” covered the ins and outs of syncing unsubscribe data for email programs that use multiple email service providers or marketing automation platforms.Whether you use Marketo or not, we’ve got a few methods [...]

By |2019-01-29T16:32:44+00:00January 29th, 2019|Email Compliance|Comments Off on How to Maintain Email Compliance Across Multiple Platforms

2019’s Most Important Email Marketing Trend

2019 is here, and with it, a slew of predictions for what’s to come in 2019. As an email marketer, no doubt you’ve seen an email marketing trend list or collection of predictions; more likely, you've seen two or three or ten of those lists.Last week, Marketing Land released their predictions for trends that email [...]

By |2019-04-09T14:20:14+00:00January 11th, 2019|Email Compliance|Comments Off on 2019’s Most Important Email Marketing Trend

The CAN-SPAM Act at 15: Staying Compliant in 2019

On December 16, 2003, the CAN-SPAM Act was passed, making last Sunday the 15th anniversary of email compliance in the United States. 15 years is practically an eternity in internet time, so to refresh your memory, here are just a few requirements posed by the CAN-SPAM Act: Emailers must not email recipients who have [...]

By |2018-12-17T20:22:17+00:00December 17th, 2018|Email Compliance|Comments Off on The CAN-SPAM Act at 15: Staying Compliant in 2019

GDPR: 4 Things Email Marketers Can Do

The European Union’s General Data Protection Regulation takes effect on May 25, 2018. That means companies have a little over a month left to complete the overhaul of their data collection, storage, and usage practices required by these new rules. If you haven’t started preparing, you’re probably not alone. At the end [...]

By |2019-11-19T03:17:36+00:00April 17th, 2018|Email Compliance|Comments Off on GDPR: 4 Things Email Marketers Can Do

UnsubCentral: Now in Marketo Launchpoint!

A few months ago, we told you about our new Marketo integration. Now, if you’re like many people, the past few months have probably felt like several lifetimes, so let’s recap this Marketo integration thing real quick: UnsubCentral integrates with Marketo. Perfect! You’re all caught up. Now let’s move onto our new [...]

By |2018-03-27T14:46:35+00:00March 27th, 2018|UnsubCentral, Email Compliance|Comments Off on UnsubCentral: Now in Marketo Launchpoint!