Odds are, you maintain email compliance in your marketing emails, but what about when your company sends email from Outlook? The importance of email compliance doesn’t go away when you send from outside your ESP or marketing automation platform. Contacting your unsubscribers or members of your “do not email” lists can violate the CAN-SPAM [...]
A lot of things have changed in the last couple years. For better or worse, the CAN-SPAM Act isn’t one of those things.On February 12, 2019, the Federal Trade Commission announced that it unanimously voted to keep the CAN-SPAM Act in place as-is.A Bit of BackstoryBack in 2017, the FTC set out to review the [...]
Last week, UnsubCentral hosted a lunch & learn session with the Austin Marketo User Group. Our presentation, “Maintaining Email Compliance across Multiple Platforms,” covered the ins and outs of syncing unsubscribe data for email programs that use multiple email service providers or marketing automation platforms.Whether you use Marketo or not, we’ve got a few methods [...]
2019 is here, and with it, a slew of predictions for what’s to come in 2019. As an email marketer, no doubt you’ve seen an email marketing trend list or collection of predictions; more likely, you've seen two or three or ten of those lists.Last week, Marketing Land released their predictions for trends that email [...]
On December 16, 2003, the CAN-SPAM Act was passed, making last Sunday the 15th anniversary of email compliance in the United States. 15 years is practically an eternity in internet time, so to refresh your memory, here are just a few requirements posed by the CAN-SPAM Act: Emailers must not email recipients who have [...]
The European Union’s General Data Protection Regulation takes effect on May 25, 2018. That means companies have a little over a month left to complete the overhaul of their data collection, storage, and usage practices required by these new rules. If you haven’t started preparing, you’re probably not alone. At the end [...]
A few months ago, we told you about our new Marketo integration. Now, if you’re like many people, the past few months have probably felt like several lifetimes, so let’s recap this Marketo integration thing real quick: UnsubCentral integrates with Marketo. Perfect! You’re all caught up. Now let’s move onto our new [...]
Relevance. Marketers devote endless energies to delivering more relevant content to their audiences. From investing in shiny new technology to analyzing data until you go cross-eyed, you may be one of those marketers chasing personalization only to see dismal returns. Fortunately, delivering more relevant content in the inbox doesn’t have to be [...]
Brand protection is on the minds of a lot of advertisers and marketers lately. From advertisements showing up alongside objectionable content to fears about influencers dragging their name through the mud (or whatever messy challenge is making the rounds among YouTubers that week), brands want safety. But email is a pretty safe [...]
Like many people, odds are you probably set a New Year’s resolution at the turn of 2018. But have you kept up with it? If not, then don't feel bad: only two-thirds of people maintain their New Year’s resolutions after two weeks. If you’re in that one-third of people who have decided [...]
