Factoring in Human Error: A New Tool in Email Compliance UnsubCentral offers a variety of tools to help ensure compliance through data centralization and reporting. We’re pleased to announce our latest development in suppression: the outbound email filtering tool. You may already be familiar with our Outlook email compliance tool. By uploading your nonmailable [...]
Can Violating CAN-SPAM get you in trouble? On December 16, 2003, the CAN-SPAM Act was passed, making this the 17th anniversary of email compliance in the United States. 17 years is practically an eternity in internet time, so to refresh your memory, here are just a few requirements posed by the CAN-SPAM Act: Emailers [...]
The job of a marketer doesn’t end once you’ve gotten a customer to opt-in to communications. Customers want to be heard just as much as you want your message to be heard by them. While your messaging will change and evolve, your customers’ needs and wants will change as well. Unfortunately, this also means [...]
Managing unsubscribe lists is a huge part of any company leveraging email marketing. There are countless reasons why an individual or business may request to be taken off a contact list. What’s most important is for that request to be honored 100% by anyone representing the brand. While this may be understood by your [...]
When a consumer unsubscribes from a mailing list, they have a few specific expectations. They want to unsubscribe immediately from marketing email, and they also want to unsubscribe completely. This sounds like it is totally reasonable from the consumer perspective in the age of digital convenience. But in the reality of software and marketing automation [...]
On January 1, 2020, the California Consumer Privacy Act (CCPA) will officially go into effect, marking the beginning of a new era for both marketers and customers. Perhaps the most comprehensive and thorough of its kind, this law puts control of personal data and information into the hands of users. The CCPA was created in [...]
Odds are, you maintain email compliance in your marketing emails, but what about when your company sends email from Outlook? The importance of email compliance doesn’t go away when you send from outside your ESP or marketing automation platform. Contacting your unsubscribers or members of your “do not email” lists can violate the CAN-SPAM [...]
A lot of things have changed in the last couple years. For better or worse, the CAN-SPAM Act isn’t one of those things.On February 12, 2019, the Federal Trade Commission announced that it unanimously voted to keep the CAN-SPAM Act in place as-is.A Bit of BackstoryBack in 2017, the FTC set out to review the [...]
Last week, UnsubCentral hosted a lunch & learn session with the Austin Marketo User Group. Our presentation, “Maintaining Email Compliance across Multiple Platforms,” covered the ins and outs of syncing unsubscribe data for email programs that use multiple email service providers or marketing automation platforms.Whether you use Marketo or not, we’ve got a few methods [...]
2019 is here, and with it, a slew of predictions for what’s to come in 2019. As an email marketer, no doubt you’ve seen an email marketing trend list or collection of predictions; more likely, you've seen two or three or ten of those lists.Last week, Marketing Land released their predictions for trends that email [...]
