Email Compliance

/Email Compliance

New Feature: Email Client Suppression for Outlook

Odds are, you maintain email compliance in your marketing emails, but what about when your company sends email from Outlook? The importance of email compliance doesn’t go away when you send from outside your ESP or marketing automation platform. Contacting your unsubscribers or members of your “do not email” lists can violate the CAN-SPAM [...]

By |2019-03-02T22:50:38+00:00March 4th, 2019|Email Compliance|Comments Off on New Feature: Email Client Suppression for Outlook

The FTC’s CAN-SPAM Decision: What You Need to Know

A lot of things have changed in the last couple years. For better or worse, the CAN-SPAM Act isn’t one of those things.On February 12, 2019, the Federal Trade Commission announced that it unanimously voted to keep the CAN-SPAM Act in place as-is.A Bit of BackstoryBack in 2017, the FTC set out to review the [...]

By |2019-02-19T04:22:40+00:00February 19th, 2019|Email Compliance|Comments Off on The FTC’s CAN-SPAM Decision: What You Need to Know

How to Maintain Email Compliance Across Multiple Platforms

Last week, UnsubCentral hosted a lunch & learn session with the Austin Marketo User Group. Our presentation, “Maintaining Email Compliance across Multiple Platforms,” covered the ins and outs of syncing unsubscribe data for email programs that use multiple email service providers or marketing automation platforms.Whether you use Marketo or not, we’ve got a few methods [...]

By |2019-01-29T16:32:44+00:00January 29th, 2019|Email Compliance|Comments Off on How to Maintain Email Compliance Across Multiple Platforms

2019’s Most Important Email Marketing Trend

2019 is here, and with it, a slew of predictions for what’s to come in 2019. As an email marketer, no doubt you’ve seen an email marketing trend list or collection of predictions; more likely, you've seen two or three or ten of those lists.Last week, Marketing Land released their predictions for trends that email [...]

By |2019-04-09T14:20:14+00:00January 11th, 2019|Email Compliance|Comments Off on 2019’s Most Important Email Marketing Trend

The CAN-SPAM Act at 15: Staying Compliant in 2019

On December 16, 2003, the CAN-SPAM Act was passed, making last Sunday the 15th anniversary of email compliance in the United States. 15 years is practically an eternity in internet time, so to refresh your memory, here are just a few requirements posed by the CAN-SPAM Act: Emailers must not email recipients who have [...]

By |2018-12-17T20:22:17+00:00December 17th, 2018|Email Compliance|Comments Off on The CAN-SPAM Act at 15: Staying Compliant in 2019

GDPR: 4 Things Email Marketers Can Do

The European Union’s General Data Protection Regulation takes effect on May 25, 2018. That means companies have a little over a month left to complete the overhaul of their data collection, storage, and usage practices required by these new rules. If you haven’t started preparing, you’re probably not alone. At the end [...]

By |2019-04-08T16:53:46+00:00April 17th, 2018|Email Compliance|Comments Off on GDPR: 4 Things Email Marketers Can Do

UnsubCentral: Now in Marketo Launchpoint!

A few months ago, we told you about our new Marketo integration. Now, if you’re like many people, the past few months have probably felt like several lifetimes, so let’s recap this Marketo integration thing real quick: UnsubCentral integrates with Marketo. Perfect! You’re all caught up. Now let’s move onto our new [...]

By |2018-03-27T14:46:35+00:00March 27th, 2018|UnsubCentral, Email Compliance|Comments Off on UnsubCentral: Now in Marketo Launchpoint!

3 Email Preference Center Examples that Hold on to Subscribers

Relevance. Marketers devote endless energies to delivering more relevant content to their audiences. From investing in shiny new technology to analyzing data until you go cross-eyed, you may be one of those marketers chasing personalization only to see dismal returns. Fortunately, delivering more relevant content in the inbox doesn’t have to be [...]

By |2019-04-08T17:01:33+00:00February 16th, 2018|Email Compliance|Comments Off on 3 Email Preference Center Examples that Hold on to Subscribers

Brand Protection for Affiliate Email Marketers

Brand protection is on the minds of a lot of advertisers and marketers lately. From advertisements showing up alongside objectionable content to fears about influencers dragging their name through the mud (or whatever messy challenge is making the rounds among YouTubers that week), brands want safety. But email is a pretty safe [...]

By |2018-02-15T20:11:47+00:00February 12th, 2018|Affiliate Marketing, Email Compliance|Comments Off on Brand Protection for Affiliate Email Marketers

4 Email Compliance Resolutions for 2018

Like many people, odds are you probably set a New Year’s resolution at the turn of 2018. But have you kept up with it? If not, then don't feel bad: only two-thirds of people maintain their New Year’s resolutions after two weeks. If you’re in that one-third of people who have decided [...]

By |2018-01-22T20:39:34+00:00January 15th, 2018|Preference Centers, Affiliate Marketing, Email Compliance|Comments Off on 4 Email Compliance Resolutions for 2018