2019 is here, and with it, a slew of predictions for what’s to come in 2019. As an email marketer, no doubt you’ve seen an email marketing trend list or collection of predictions; more likely, you've seen two or three or ten of those lists. Last week, Marketing Land released their predictions for trends [...]
On December 16, 2003, the CAN-SPAM Act was passed, making last Sunday the 15th anniversary of email compliance in the United States. 15 years is practically an eternity in internet time, so to refresh your memory, here are just a few requirements posed by the CAN-SPAM Act: Emailers must not email recipients who have [...]
The European Union’s General Data Protection Regulation takes effect on May 25, 2018. That means companies have a little over a month left to complete the overhaul of their data collection, storage, and usage practices required by these new rules. If you haven’t started preparing, you’re probably not alone. At the end [...]
A few months ago, we told you about our new Marketo integration. Now, if you’re like many people, the past few months have probably felt like several lifetimes, so let’s recap this Marketo integration thing real quick: UnsubCentral integrates with Marketo. Perfect! You’re all caught up. Now let’s move onto our new [...]
Relevance. Marketers devote endless energies to delivering more relevant content to their audiences. From investing in shiny new technology to analyzing data until you go cross-eyed, you may be one of those marketers chasing personalization only to see dismal returns. Fortunately, delivering more relevant content in the inbox doesn’t have to be [...]
Brand protection is on the minds of a lot of advertisers and marketers lately. From advertisements showing up alongside objectionable content to fears about influencers dragging their name through the mud (or whatever messy challenge is making the rounds among YouTubers that week), brands want safety. But email is a pretty safe [...]
Like many people, odds are you probably set a New Year’s resolution at the turn of 2018. But have you kept up with it? If not, then don't feel bad: only two-thirds of people maintain their New Year’s resolutions after two weeks. If you’re in that one-third of people who have decided [...]
With just months to go before the EU’s General Data Protection Regulations go into effect, email marketers are working hard to get their accountability and compliance measures in order before GDPR Day, May 28, 2018. And it’s not just brands and publishers in the European Union. Whether you’re in Europe or Yonkers, [...]
Happy Halloween! Okay, fine, it’s barely even October, but admit it: Halloween isn’t just October 31. It’s a month-long affair. People start preparing for Halloween the second the calendar turns to October. After all, there’s a lot to do. You’ve got parties to plan. Costumes to create. And those skeletons aren’t going to [...]
It’s been almost 14 years since the CAN-SPAM Act passed. A lot has changed in the email marketing world since then. ESPs have come and gone, the rise of engagement metrics have relegated most malicious email straight to junk, other countries have passed their own email regulations, and media queries have made marketing [...]
