Email Acquisition

/Email Acquisition

Smart Marketing: Prospect your prospects, not your customers

Many companies will use e-mail this year to prospect and uncover new sales leads. This is no real surprise given e-mail's unmatched ROI and targeting capabilities. What I wonder is how many of these companies and their agencies will actually remember to scrub out their customer lists before launching their prospecting efforts? It seems obvious [...]

By | May 8th, 2014|Email Acquisition|Comments Off on Smart Marketing: Prospect your prospects, not your customers

Join UnsubCentral at LeadsCon

  The UnsubCentral and PostUp teams will be at LeadsCon Las Vegas this week! Join Todd Boullion, UnsubCentral General Manager, and Shelly Alvarez, PostUp Director of Client Services along with Atlantic Coast Media's Director of Online Marketing, Bryant Hussey for an interactive session on how to successfully acquire leads through email. The panelists will dive [...]

By | March 2nd, 2015|Email Acquisition|Comments Off on Join UnsubCentral at LeadsCon

5 Great Examples of Brands Using Lightboxes to Attract New Customers

Email acquisition via homepage lightbox actually works—and not just for gathering email addresses. Smart brands are winning new customers with well-designed homepage lightboxes and follow-up messaging. In fact, 29 percent of Internet Retailer's Top 500 companies now use “acquisition to welcome” lightboxes regularly. Five Winning Lightbox Strategies: Lightbox #1: Gap The Strategy: This lightbox aims to capture email addresses [...]

By | September 2nd, 2015|Digital Marketing, Email Acquisition|Comments Off on 5 Great Examples of Brands Using Lightboxes to Attract New Customers

UnsubCentral: A PostUp Company

Introducing PostUp You may have noticed in our last blog post that our parent company has a new name. We are thrilled to announce the rebrand to PostUp, something our team has been working long and hard on for the last several months. You can read more about the change, and what this means for [...]

By | July 17th, 2014|Email Acquisition|Comments Off on UnsubCentral: A PostUp Company

How to Migrate to UnsubCentral

  So you're ready to migrate to UnsubCentral from your current provider, now what? Well first, welcome! You've made a great decision to trust UnsubCentral with your email compliance management and we are eager to get you onboarded. Fortunately, we have helped many clients migrate to us from their old providers and are well-versed in [...]

By | July 30th, 2014|Email Acquisition|Comments Off on How to Migrate to UnsubCentral

When and Where Seed Hits should be used in Email Marketing

When and Where Seed Hits should be used in Email Marketing While we at UnsubCentral always recommend the use of MD5 or SHA-256 encryption when sharing email addresses, we certainly understand that in some cases it is neccessary to share data in plain text format. In these cases, we recommend the use of seed hits [...]

By | June 16th, 2014|Email Acquisition|Comments Off on When and Where Seed Hits should be used in Email Marketing

The Facts and Benefits of Email Acquisition

Why Email? It is a great question, and one that we hear quite often from companies that don’t currently include email as part of their acquisition strategy. Fortunately, we have some great insight into the benefits of email acquisition that can help as you mold your plan for reaching new customers. It’s true, there [...]

By | April 8th, 2014|All, Email Acquisition|Comments Off on The Facts and Benefits of Email Acquisition

What Else Can UnsubCentral Help My Company With?

What Else Can UnsubCentral Help My Company With? It’s tempting to look at UnsubCentral as a CAN-SPAM compliance tool, however, down here in Austin we like to think that we are more than that. While we absolutely help you with your compliance, we also offer full brand protection when it comes to third party customer [...]

By | June 12th, 2014|Email Acquisition, Email Marketing|Comments Off on What Else Can UnsubCentral Help My Company With?

Why You Should Add Affiliate Email Marketing as an Acquisition Channel

As the marketing industry adopted new technologies and mediums like search and social media marketing other long time, dependable marketing strategies faced cuts due to time or budget constraints. Along the way acquisition email marketing. however, used correctly it can be a great way to drive new customer revenue, which is the goal of any [...]

By | June 24th, 2014|Email Acquisition, Email Marketing|Comments Off on Why You Should Add Affiliate Email Marketing as an Acquisition Channel

Affiliate Email Marketing Terminology

Affiliate Email Marketing Terminology Oh, vocabulary, everybody's favorite subject. We all know how frusturating it can be to attempt to communicate with a client, affiliate, partner or colleague - only to be misunderstood due to a terminology difference. In the interest of making sure we are all on the same page, below is a list [...]

By | November 6th, 2014|Digital Marketing, All, Email Acquisition, Email Compliance, Email Marketing|Comments Off on Affiliate Email Marketing Terminology