Email Acquisition

/Email Acquisition

Smart Marketing: Prospect your prospects, not your customers

Many companies will use e-mail this year to prospect and uncover new sales leads. This is no real surprise given e-mail's unmatched ROI and targeting capabilities. What I wonder is how many of these companies and their agencies will actually remember to scrub out their customer lists before launching their prospecting efforts? It seems obvious [...]

By | 2017-07-10T22:45:56+00:00 May 8th, 2014|Email Acquisition|Comments Off on Smart Marketing: Prospect your prospects, not your customers

5 Great Examples of Brands Using Lightboxes to Attract New Customers

Email acquisition via homepage lightbox actually works—and not just for gathering email addresses. Smart brands are winning new customers with well-designed homepage lightboxes and follow-up messaging. In fact, 29 percent of Internet Retailer's Top 500 companies now use “acquisition to welcome” lightboxes regularly. Five Winning Lightbox Strategies: Lightbox #1: Gap The Strategy: This lightbox aims to capture email addresses [...]

By | 2018-04-04T15:37:45+00:00 September 2nd, 2015|Email Acquisition, List Growth|Comments Off on 5 Great Examples of Brands Using Lightboxes to Attract New Customers

The Facts and Benefits of Email Acquisition

Why Email? It is a great question, and one that we hear quite often from companies that don’t currently include email as part of their acquisition strategy. Fortunately, we have some great insight into the benefits of email acquisition that can help as you mold your plan for reaching new customers. It’s true, there [...]

By | 2018-04-04T15:15:47+00:00 April 8th, 2014|Email Acquisition|Comments Off on The Facts and Benefits of Email Acquisition

What Else Can UnsubCentral Help My Company With?

What Else Can UnsubCentral Help My Company With? It’s tempting to look at UnsubCentral as a CAN-SPAM compliance tool, however, down here in Austin we like to think that we are more than that. While we absolutely help you with your compliance, we also offer full brand protection when it comes to third party customer [...]

By | 2017-07-10T22:45:56+00:00 June 12th, 2014|Email Acquisition, Email Marketing|Comments Off on What Else Can UnsubCentral Help My Company With?

Why You Should Add Affiliate Email Marketing as an Acquisition Channel

As the marketing industry adopted new technologies and mediums like search and social media marketing other long time, dependable marketing strategies faced cuts due to time or budget constraints. Along the way acquisition email marketing. however, used correctly it can be a great way to drive new customer revenue, which is the goal of any [...]

By | 2017-07-10T22:45:56+00:00 June 24th, 2014|Email Acquisition, Email Marketing|Comments Off on Why You Should Add Affiliate Email Marketing as an Acquisition Channel

Top 5 Questions Asked During UnsubCentral Onboarding

Top 5 Questions Asked During UnsubCentral Onboarding As the holiday shopping season approaches and more and more companies are adding email acquisition marketing to their holiday marketing plan we thought it would be a good idea to answer a few of the more commonly asked questions prospective customers ask when they reach out to us. [...]

By | 2017-07-10T22:45:55+00:00 November 13th, 2014|Email Acquisition, Email Marketing|Comments Off on Top 5 Questions Asked During UnsubCentral Onboarding

5 Ways to Grow Your Email Lists This Season

Every day your email program loses subscribers. It’s a sad fact of marketing life. Even today’s most beloved brands experience annual, transparent churn rates between 25 and 50 percent. (Transparent churn includes hard bounces, unsubscribes, and SPAM complaints). Further, you’re probably losing another 10 to 25 percent of contacts due to disengagement and/or abandoned email [...]

By | 2018-04-04T15:40:10+00:00 December 3rd, 2014|Email Acquisition, List Growth|Comments Off on 5 Ways to Grow Your Email Lists This Season

Affiliate Email Marketing 2.0: The Many Email Partners Brands Can Use

Affiliate email marketing may be one of today’s most underutilized marketing channels. It’s also underappreciated, considering affiliate campaigns can deliver huge performance returns—including higher open rates, click-through rates, and exponentially broader email reach. But affiliate email marketing isn’t the end of the email partner story… Over the past few years, marketers have cooked up [...]

By | 2017-07-12T00:06:13+00:00 December 17th, 2014|Email Acquisition, Email Marketing|Comments Off on Affiliate Email Marketing 2.0: The Many Email Partners Brands Can Use

How to Minimize Email Opt Outs for Your Brand and Your Affiliates

In the game of email marketing, quantity and quality are often at odds. Advertisers want to grow email reach and affiliates want to grow commissions—so deliverable addresses are at a premium. At the same time, brands don’t want to be seen as “that company” (the one sending unwanted messages). And affiliates don’t want to [...]

By | 2017-10-05T14:33:03+00:00 February 11th, 2015|Email Acquisition, Email Compliance, Email Marketing|Comments Off on How to Minimize Email Opt Outs for Your Brand and Your Affiliates

Email Strategy: How Humor Helps to Build Customer Relationships

Humor is uniquely human. Dogs and cats don’t appreciate sarcasm. Your goldfish won’t even crack a smile at an episode of Parks and Rec. Yet laughter and comedy are among that few things that can unite just about everyone on the planet. Why should this matter to you, an email marketing professional? Social psychologists believe [...]

By | 2017-07-10T22:45:55+00:00 March 18th, 2015|Email Acquisition, Email Marketing|Comments Off on Email Strategy: How Humor Helps to Build Customer Relationships