Beyond Compliance
If you think the FTC is too busy to bother with your brand’s minor, unintentional CAN-SPAM violations, you could be in for a surprise. Not only have other brands/networks been
When it comes to giving advice on how to manage your opt-outs, we like to let our tools do the talking. We don’t spend a lot of time saying that
We often blog about CAN-SPAM compliance measures—like email list scrubbing, partner monitoring, and secure distribution of suppression lists— all of which can be accomplished through our affiliate email platform. These
Regulations For Political Email Messages As the cool weather blows in changing the color of the leaves and football season is in full swing, we are reminded that fall is
True or False with Email Opt-Out Lists As a customer acquisition professional, you know a lot about traffic generation, promotional development, and campaign implementation. But when was the last time
A great affiliate strategy shouldn’t end with compliance. When it comes to email, the potential for negative ROI and brand damage sometimes looms even larger than
Suppression List 101: What it is and How it Works While most of our clients are well versed in email marketing and the ins and outs of sharing suppression lists
Canada’s Anti-Spam Legislation Goes into Effect Today We shared our thoughts last month on what Canada’s new Anti-Spam Legislation really means for your email marketing program, and today is the
What Canada’s New Anti-Spam Legislation Means for your Email Marketing Campaigns CASL is scheduled to go into effect July 1, 2014. As we close in on the enforcement date we
What is CAN SPAM and how does it affect me as an advertiser? The CAN-SPAM Act was instated in 2003 in an effort to set and enforce rules to protect
