Affiliate Marketing

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4 Ways Your Email Suppression Lists Can Help You Reduce Costs

For price-conscious shoppers, Black Friday and Cyber Monday are practically holidays themselves. They’re big days for consumers, and they’re big days for email marketers too. After all, whether people shop online or brave the crowds, the first place they look for a deal is their email inbox. In fact, email is the channel consumers [...]

By |2018-11-16T14:21:05+00:00November 16th, 2018|Affiliate Marketing, Suppression Lists|Comments Off on 4 Ways Your Email Suppression Lists Can Help You Reduce Costs

Brand Protection for Affiliate Email Marketers

Brand protection is on the minds of a lot of advertisers and marketers lately. From advertisements showing up alongside objectionable content to fears about influencers dragging their name through the mud (or whatever messy challenge is making the rounds among YouTubers that week), brands want safety. But email is a pretty safe [...]

By |2018-02-15T20:11:47+00:00February 12th, 2018|Affiliate Marketing, Email Compliance|Comments Off on Brand Protection for Affiliate Email Marketers

4 Email Compliance Resolutions for 2018

Like many people, odds are you probably set a New Year’s resolution at the turn of 2018. But have you kept up with it? If not, then don't feel bad: only two-thirds of people maintain their New Year’s resolutions after two weeks. If you’re in that one-third of people who have decided [...]

By |2018-01-22T20:39:34+00:00January 15th, 2018|Preference Centers, Affiliate Marketing, Email Compliance|Comments Off on 4 Email Compliance Resolutions for 2018

Affiliate Email Marketing Best Practices for Safe Emailing

Happy Halloween! Okay, fine, it’s barely even October, but admit it: Halloween isn’t just October 31. It’s a month-long affair. People start preparing for Halloween the second the calendar turns to October. After all, there’s a lot to do. You’ve got parties to plan. Costumes to create. And those skeletons aren’t going to [...]

By |2019-04-08T17:07:18+00:00October 4th, 2017|Affiliate Marketing, Email Compliance|Comments Off on Affiliate Email Marketing Best Practices for Safe Emailing

Managing Email Marketing Affiliates: In-House or Outsource?

Many businesses engage with affiliates — (i.e., third party partners) — to extend the reach of their digital marketing efforts. Also referred to as publishers, affiliates receive commissions for promoting offers and driving traffic on an advertiser’s behalf. One way they do this is through email. Some advertisers find affiliate partners by outsourcing relationship-building to [...]

By |2018-04-04T15:25:15+00:00February 17th, 2015|Affiliate Marketing|Comments Off on Managing Email Marketing Affiliates: In-House or Outsource?

5 Tips for a Money-Making, Affiliate Email Marketing Strategy

It’s the season of giving, and savvy advertisers are taking that context to heart. By dedicating more time and analysis to their affiliate email marketing programs, many are improving conversions and ROI. Whereas old-school affiliate marketing included link-building and traffic grabs, today’s partner campaigns are more collaborative and better coordinated… Here are five ways in [...]

By |2018-04-04T15:25:03+00:00January 7th, 2015|Affiliate Marketing|Comments Off on 5 Tips for a Money-Making, Affiliate Email Marketing Strategy

Affiliate Email Marketing Terminology

Affiliate Email Marketing Terminology Oh, vocabulary, everybody's favorite subject. We all know how frusturating it can be to attempt to communicate with a client, affiliate, partner or colleague - only to be misunderstood due to a terminology difference. In the interest of making sure we are all on the same page, below is a list [...]

By |2018-04-04T15:24:11+00:00November 6th, 2014|Affiliate Marketing, Email Marketing|Comments Off on Affiliate Email Marketing Terminology

Avoiding the Pitfalls of Attribution: A Recap

CJU Recap: Avoiding the Pitfalls of Attribution Like we mentioned on Friday, we’d love to share a few key takeaways from some of the sessions we attended at CJU. The best session of the conference, in my humble opinion, was ‘Avoiding the Pitfalls of Attribution.’ Dave Osman of CJ Affiliate by Conversant and Natasha [...]

By |2019-11-19T03:22:38+00:00September 17th, 2014|Affiliate Marketing|Comments Off on Avoiding the Pitfalls of Attribution: A Recap

Understanding CAN SPAM Compliance When Working with Affiliates

What is CAN SPAM and how does it affect me as an advertiser? The CAN-SPAM Act was instated in 2003 in an effort to set and enforce rules to protect consumers from commercial email messages. While most advertisers are very aware of CAN SPAM's requirements as it relates to the emails they send out directly, [...]

By |2018-04-04T15:23:46+00:00May 22nd, 2014|Affiliate Marketing, Email Compliance|Comments Off on Understanding CAN SPAM Compliance When Working with Affiliates