Email marketing is an essential tool for businesses to engage with their customers. The unsubscribe rate, also known as the opt-out rate, refers to the percentage of recipients who choose to stop receiving future email communications from a business. A high unsubscribe rate can be an indicator that the email content is not resonating [...]
Suppression lists, also referred to as do not contact lists play a crucial role in the world of email marketing and sales team outreach which can be often overlooked. Simply put, suppression or do not contact lists are databases of individuals who have requested not to receive any more emails from a specific sender [...]
Email marketing is a powerful tool for businesses to reach a broad audience and build customer relationships. However, it's important to ensure that your email marketing campaigns comply with laws governing email marketing and that you respect the wishes of those who do not want to receive your emails. One way to do this [...]
UnsubCentral prides itself on being the foundation of email compliance for our clients. We offer an effortless way to manage all their outbound marketing efforts so that they can remain compliant with consumer protection acts and data privacy laws. Our team works hard to stay current on these regulations, offering our customers a dependable [...]
What is Affiliate Marketing Compliance? Affiliate marketing is a form of performance-based marketing in which a business rewards one or more affiliates for each customer brought about by the affiliate's marketing efforts. In other words, affiliates earn a commission for promoting a company's products or services. Affiliate compliance refers to the process of ensuring [...]
Managing Email Marketing Affiliates: Many businesses engage with affiliates — (i.e., third party partners) — to extend the reach of their digital marketing efforts. Also referred to as publishers, affiliates receive commissions for promoting offers and driving traffic on an advertiser’s behalf. One way they do this is through email. Some advertisers find affiliate [...]
For price-conscious shoppers, Black Friday and Cyber Monday are practically holidays themselves. They’re big days for consumers, and they’re big days for email marketers too. After all, whether people shop online or brave the crowds, the first place they look for a deal is their email inbox. In fact, email is the channel consumers [...]
Managing unsubscribe lists is a huge part of any company leveraging email marketing. There are countless reasons why an individual or business may request to be taken off a contact list. What’s most important is for that request to be honored 100% by anyone representing the brand. While this may be understood by your [...]
Brand protection is on the minds of a lot of advertisers and marketers lately. From advertisements showing up alongside objectionable content to fears about influencers dragging their name through the mud (or whatever messy challenge is making the rounds among YouTubers that week), brands want safety. But email is a pretty safe [...]
Like many people, odds are you probably set a New Year’s resolution at the turn of 2018. But have you kept up with it? If not, then don't feel bad: only two-thirds of people maintain their New Year’s resolutions after two weeks. If you’re in that one-third of people who have decided [...]
