Opt-Out Management

/Opt-Out Management

How Database Flexibility Helps Retain Customers

The job of a marketer doesn’t end once you’ve gotten a customer to opt-in to communications. Customers want to be heard just as much as you want your message to be heard by them. While your messaging will change and evolve, your customers’ needs and wants will change as well. Unfortunately, this also means [...]

By |2020-05-26T18:43:05+00:00May 26th, 2020|Email Compliance, Opt-Out Management|Comments Off on How Database Flexibility Helps Retain Customers

How Open Data and Automated List Suppression Increase Email Marketing Success

Every email marketer’s goal is to send their most effective content to contacts actively engaging with their brand. Now, that’s the goal, but what happens when you see open rates decline, spam rates increase, or just a general lack of engagement from your audience? It’s critical for marketers to understand not only who is engaging [...]

By |2020-04-08T19:46:21+00:00April 8th, 2020|Email Marketing, Opt-Out Management|Comments Off on How Open Data and Automated List Suppression Increase Email Marketing Success

Going Beyond the Email Address with UnsubCentral

Managing unsubscribe requests is an important task for any business. In fact, these should be treated as more than requests, but rather as commands. When customers and leads decide they don’t want to hear from you, your brand’s reputation is at stake, and any contact needs to halt as quickly as possible. But sometimes it’s [...]

By |2020-03-09T16:15:42+00:00March 9th, 2020|Email Marketing, Opt-Out Management|Comments Off on Going Beyond the Email Address with UnsubCentral

UnsubCentral and HubSpot now have a Seamless Integration

We are excited to announce that UnsubCentral and HubSpot can now seamlessly communicate your email suppression list data and sync email preferences. The integration is a two-way connection and easily setup within minutes. If you're interested in seeing it for yourself, request a demo or call our sales team at (615) 393-6716. What does [...]

By |2020-03-03T19:43:53+00:00March 3rd, 2020|UnsubCentral, Opt-Out Management, Suppression Lists|Comments Off on UnsubCentral and HubSpot now have a Seamless Integration

Unique Challenges of Managing Unsubscribes When Working with Affiliates

Managing unsubscribe lists is a huge part of any company leveraging email marketing. There are countless reasons why an individual or business may request to be taken off a contact list. What’s most important is for that request to be honored 100% by anyone representing the brand. While this may be understood by your [...]

By |2020-02-05T21:43:52+00:00February 5th, 2020|Affiliate Marketing, Email Compliance, Opt-Out Management|Comments Off on Unique Challenges of Managing Unsubscribes When Working with Affiliates

Three Marketing Email Unsubscribe Risk Management Tips

When a consumer unsubscribes from a mailing list, they have a few specific expectations. They want to unsubscribe immediately from marketing email, and they also want to unsubscribe completely. This sounds like it is totally reasonable from the consumer perspective in the age of digital convenience. But in the reality of software and marketing automation [...]

By |2020-02-05T21:12:01+00:00January 3rd, 2020|Email Compliance, Opt-Out Management|Comments Off on Three Marketing Email Unsubscribe Risk Management Tips

Don’t just manage unsubscribe rates, manage email unsubscribers too.

A recent post over at the Marketo blog gives email marketers expert advice for getting a handle on rising unsubscribe rates. If you’re looking for a way to lower your unsubscribe rates, the post recommends doing the following: Increasing the relevance of content with additional email list segmentation Personalizing your email content [...]

By |2018-07-17T14:41:07+00:00July 17th, 2018|Opt-Out Management|Comments Off on Don’t just manage unsubscribe rates, manage email unsubscribers too.

Automate your list management with UnsubCentral’s Marketo API integration

Are you a Marketo user? Are you planning to become a Marketo user? Are you a non-Marketo user who enjoys keeping up with Marketo API integration news for some reason? Good news! UnsubCentral now integrates with Marketo, allowing all Marketoans to centralize email list data securely, safely, and -- best of all [...]

By |2018-04-04T15:33:51+00:00November 28th, 2017|UnsubCentral, List Scrubbing, Opt-Out Management|Comments Off on Automate your list management with UnsubCentral’s Marketo API integration

Stay In The Pink and Out of The SPAM Folder

There comes a time in all our marketing lives where we wonder, what have we done? This moment can manifest for a variety of reasons, but email campaigns should never be one. Emails are that standby guy in the rom-com, the old friend the girl can always count on to deliver. Email is our [...]

By |2019-04-10T14:45:43+00:00May 26th, 2016|Preference Centers, Opt-Out Management|Comments Off on Stay In The Pink and Out of The SPAM Folder

3 Ways to Make Unsubscribes Actually Work For You

The sting of a customer unsubscribing hurts but can be turned into a teachable moment. If the rate at which some your audience is unsubscribing gives you cause for concern, consider revising your email unsubscribe process. There can actually be a benefit to unsubscribes. Keep reading to learn why letting your customers easily say [...]

By |2019-04-08T17:21:12+00:00May 18th, 2016|Email Compliance, List Scrubbing, Opt-Out Management|Comments Off on 3 Ways to Make Unsubscribes Actually Work For You