What's Your Expectation Expectations for unsubscribing are critical to manage when it comes to email compliance. The CAN-SPAM Act was signed into law at the end of 2003 with the intent of controlling unwanted emails. Without high-end spam filters or any sort of government oversight at that time, web users had a sense that [...]
Opt-Out Supression Services An unsubscribe ecosystem is only as good as the number of tech stacks it can communicate with. UnsubCentral is pleased to launch its latest integration with Sendgrid, one among dozens in our growing list of ESPs. UnsubCentral’s mission is to offer companies a simple, fast, and centralized solution for managing unsubscribe [...]
Any good unsubscribe compliance strategy needs to do more than just suppression – it has to be adaptive to every way that you reach out to customers. While we see this most often in email marketing campaigns, by no means is it limited to that medium. What suppression strategies do you have in place for [...]
The job of a marketer doesn’t end once you’ve gotten a customer to opt-in to communications. Customers want to be heard just as much as you want your message to be heard by them. While your messaging will change and evolve, your customers’ needs and wants will change as well. Unfortunately, this also means [...]
Every email marketer’s goal is to send their most effective content to contacts actively engaging with their brand. Now, that’s the goal, but what happens when you see open rates decline, spam rates increase, or just a general lack of engagement from your audience? It’s critical for marketers to understand not only who is engaging [...]
Managing unsubscribe requests is an important task for any business. In fact, these should be treated as more than requests, but rather as commands. When customers and leads decide they don’t want to hear from you, your brand’s reputation is at stake, and any contact needs to halt as quickly as possible. But sometimes it’s [...]
We are excited to announce that UnsubCentral and HubSpot can now seamlessly communicate your email suppression list data and sync email preferences. The integration is a two-way connection and easily setup within minutes. If you're interested in seeing it for yourself, request a demo or call our sales team at (615) 393-6716. What does [...]
Managing unsubscribe lists is a huge part of any company leveraging email marketing. There are countless reasons why an individual or business may request to be taken off a contact list. What’s most important is for that request to be honored 100% by anyone representing the brand. While this may be understood by your [...]
When a consumer unsubscribes from a mailing list, they have a few specific expectations. They want to unsubscribe immediately from marketing email, and they also want to unsubscribe completely. This sounds like it is totally reasonable from the consumer perspective in the age of digital convenience. But in the reality of software and marketing automation [...]
A recent post over at the Marketo blog gives email marketers expert advice for getting a handle on rising unsubscribe rates. If you’re looking for a way to lower your unsubscribe rates, the post recommends doing the following: Increasing the relevance of content with additional email list segmentation Personalizing your email content [...]
