A recent post over at the Marketo blog gives email marketers expert advice for getting a handle on rising unsubscribe rates. If you’re looking for a way to lower your unsubscribe rates, the post recommends doing the following: Increasing the relevance of content with additional email list segmentation Personalizing your email content [...]
Are you a Marketo user? Are you planning to become a Marketo user? Are you a non-Marketo user who enjoys keeping up with Marketo API integration news for some reason? Good news! UnsubCentral now integrates with Marketo, allowing all Marketoans to centralize email list data securely, safely, and -- best of all [...]
The Benefits of Selecting a SaaS Provider for your Suppression List Management More and more businesses are choosing to replace their in house solutions with a SaaS product. Why devote your valuable internal resources to do anything outside of your core competency? Here are a few reasons why it makes sense to outsource your [...]
In the summer, everyone is on the move. School is out. Camp is in session. Workdays end earlier. The beach house is open for business… Paying attention to consumers’ changing schedules and shifting habits can pay off big for brands. So how do you tailor your email approach, in order to accommodate June-September lifestyles? Just [...]
If you work in any technology, marketing or email- related fields, chances are that you've utilized a Software as a Service (SaaS) platform at some point. As more and more SaaS offerings become available to replace traditional software licenses we thought it would be a good idea to look at some of the benefits to [...]
There comes a time in all our marketing lives where we wonder, what have we done? This moment can manifest for a variety of reasons, but email campaigns should never be one. Emails are that standby guy in the rom-com, the old friend the girl can always count on to deliver. Email is our Duckie. [...]
It’s a regular day. You’re getting ready to push that send button on an email campaign. Suddenly, you hear a sweetly shimmering voice in your ear, “Wait! Wait! Are you being CAN-SPAM compliant?” I know this is somewhere on your list of top 10 things that didn’t happen, so let me be the angelic [...]
In case you haven’t heard, UnsubCentral has released our newest feature, Preference Center. While we’re super excited about it, we thought you might have some questions, namely WHY are we so excited? It comes down to email list management. That doesn’t sound exciting or novel but let’s think of a list as one of [...]
The sting of a customer unsubscribing hurts but can be turned into a teachable moment. If the rate at which some your audience is unsubscribing gives you cause for concern, consider revising your email unsubscribe process. There can actually be a benefit to unsubscribes. Keep reading to learn why letting your customers easily say hasta [...]
What Can Your Unsubscribes Tell You? So, you’ve given consumers the option to opt out of your emails. Not only are you being CAN-SPAM compliant, but by suppressing your customer list (optimally in real time) you’re practicing good marketing. Unfortunately, people are taking advantage of your unsubscribe buttons. Now what? I’m not going to tell [...]
