Opt-Out Management

How UnsubCentral Seamlessly Integrates With Salesforce

We are thrilled to announce that UnsubCentral now offers a seamless integration with the CRM system Salesforce. This integration makes it easy for users to connect their Salesforce account with UnsubCentral, allowing them to manage all of their outbound marketing needs within the Salesforce platform. The integration enables users to easily pull unsubscribes from [...]

How UnsubCentral Seamlessly Integrates With Mailchimp

We are excited to announce that UnsubCentral can be seamlessly integrated with Mailchimp, the email marketing platform from Intuit. This integration makes it easy for users to connect their Mailchimp account with UnsubCentral, allowing them to manage their email opt-outs and unsubscribes directly within the Mailchimp platform. The integration also enables users to easily [...]

2023-01-05T16:08:14+00:00January 11th, 2023|UnsubCentral, Email Compliance, Email Marketing, Opt-Out Management, Suppression Lists|Comments Off on How UnsubCentral Seamlessly Integrates With Mailchimp

Outlook and UnsubCentral Can Now Be Integrated

We are proud to announce that UnsubCentral can integrate with Microsoft Outlook. This Outlook integration will make it a breeze for you to send emails while implementing your email suppression list data and syncing your email preferences. What does this Outlook integration give our customers? Thanks to the UnsubCentral and Microsoft Outlook integration, our [...]

2022-11-15T19:39:21+00:00November 15th, 2022|UnsubCentral, Opt-Out Management, Suppression Lists|Comments Off on Outlook and UnsubCentral Can Now Be Integrated

4 Areas Email Marketing Best Practices Overlook

Currently, there are more than 4 billion email users worldwide with the average individual looking through their emails approximately 15 times a day. So, what does this mean? It means that email marketing is one of the most unrivaled ways to reach and connect with potential and current customers. In fact, 78% of marketers [...]

2022-04-13T15:55:09+00:00April 13th, 2022|Email Best Practices, Email Compliance, Email Marketing, Opt-Out Management, Suppression Lists|Comments Off on 4 Areas Email Marketing Best Practices Overlook

Time’s Up For Third-Party Cookies

For a long time, third-party cookies were the go-to choice for brands who wanted to drive personalized and targeted advertising campaigns. With rules and regulations around user data privacy starting to change, third—party cookies are a less and less reliable option when it comes to targeting prospective customers. But what’s the alternative? In this [...]

2022-04-07T19:14:55+00:00December 21st, 2021|Email Marketing, List Growth, Opt-Out Management|Comments Off on Time’s Up For Third-Party Cookies

One-Click Unsubscribe vs. Auto-Populate Unsubscribe Pages: What You Need to Know

When customers remove themselves from email lists, they may appear to be lost – in fact, this is just another stage of their customer experience, one that can be remedied through a one-click unsubscribe or auto-populate unsubscribe page. Consider the perspective of a customer and the reasons they might want to opt-out of your [...]

2021-05-20T22:05:01+00:00April 21st, 2021|UnsubCentral, Email Marketing, Opt-Out Management, Uncategorized|Comments Off on One-Click Unsubscribe vs. Auto-Populate Unsubscribe Pages: What You Need to Know

Expectations for Unsubscribing from a Marketing Program

What's Your Expectation Expectations for unsubscribing are critical to manage when it comes to email compliance. The CAN-SPAM Act was signed into law at the end of 2003 with the intent of controlling unwanted emails. Without high-end spam filters or any sort of government oversight at that time, web users had a sense that [...]

2020-10-26T20:16:03+00:00October 26th, 2020|Email Best Practices, Email Marketing, Opt-Out Management|Comments Off on Expectations for Unsubscribing from a Marketing Program

Opt-Out Suppression Services – Sendgrid: Now Integrated with UnsubCentral

Opt-Out Supression Services An unsubscribe ecosystem is only as good as the number of tech stacks it can communicate with. UnsubCentral is pleased to launch its latest integration with Sendgrid, one among dozens in our growing list of ESPs. UnsubCentral’s mission is to offer companies a simple, fast, and centralized solution for managing unsubscribe [...]

2021-10-05T16:13:23+00:00September 14th, 2020|Phone Number Suppression, UnsubCentral, Opt-Out Management, Suppression Lists|Comments Off on Opt-Out Suppression Services – Sendgrid: Now Integrated with UnsubCentral

Phone Number Suppression

Any good unsubscribe compliance strategy needs to do more than just suppression – it has to be adaptive to every way that you reach out to customers. While we see this most often in email marketing campaigns, by no means is it limited to that medium. What suppression strategies do you have in place for [...]

2021-11-09T10:52:00+00:00August 27th, 2020|Phone Number Suppression, UnsubCentral, Opt-Out Management, Suppression Lists|Comments Off on Phone Number Suppression

How Database Flexibility Helps Retain Customers

The job of a marketer doesn’t end once you’ve gotten a customer to opt-in to communications. Customers want to be heard just as much as you want your message to be heard by them. While your messaging will change and evolve, your customers’ needs and wants will change as well. Unfortunately, this also means [...]

2020-05-26T18:43:05+00:00May 26th, 2020|Email Compliance, Opt-Out Management|Comments Off on How Database Flexibility Helps Retain Customers