Opt-Out Management

/Opt-Out Management

Don’t just manage unsubscribe rates, manage email unsubscribers too.

A recent post over at the Marketo blog gives email marketers expert advice for getting a handle on rising unsubscribe rates. If you’re looking for a way to lower your unsubscribe rates, the post recommends doing the following: Increasing the relevance of content with additional email list segmentation Personalizing your email content [...]

By | 2018-07-17T14:41:07+00:00 July 17th, 2018|Opt-Out Management|Comments Off on Don’t just manage unsubscribe rates, manage email unsubscribers too.

Automate your list management with UnsubCentral’s Marketo API integration

Are you a Marketo user? Are you planning to become a Marketo user? Are you a non-Marketo user who enjoys keeping up with Marketo API integration news for some reason? Good news! UnsubCentral now integrates with Marketo, allowing all Marketoans to centralize email list data securely, safely, and -- best of all [...]

By | 2018-04-04T15:33:51+00:00 November 28th, 2017|UnsubCentral, List Scrubbing, Opt-Out Management|Comments Off on Automate your list management with UnsubCentral’s Marketo API integration

Stay In The Pink and Out of The SPAM Folder

There comes a time in all our marketing lives where we wonder, what have we done? This moment can manifest for a variety of reasons, but email campaigns should never be one. Emails are that standby guy in the rom-com, the old friend the girl can always count on to deliver. Email is our Duckie. [...]

By | 2017-07-10T22:45:54+00:00 May 26th, 2016|Preference Centers, Opt-Out Management|Comments Off on Stay In The Pink and Out of The SPAM Folder

3 Ways to Make Unsubscribes Actually Work For You

The sting of a customer unsubscribing hurts but can be turned into a teachable moment. If the rate at which some your audience is unsubscribing gives you cause for concern, consider revising your email unsubscribe process. There can actually be a benefit to unsubscribes. Keep reading to learn why letting your customers easily say hasta [...]

By | 2017-07-10T22:45:54+00:00 May 18th, 2016|Email Compliance, List Scrubbing, Opt-Out Management|Comments Off on 3 Ways to Make Unsubscribes Actually Work For You

Email Marketing Compliance: Danger, Email Marketer, Danger!

It’s a regular day. You’re getting ready to push that send button on an email campaign. Suddenly, you hear a sweetly shimmering voice in your ear, “Wait! Wait! Are you being CAN-SPAM compliant?” I know this is somewhere on your list of top 10 things that didn’t happen, so let me be the angelic [...]

By | 2017-07-11T23:53:10+00:00 March 16th, 2016|Email Compliance, List Scrubbing, Opt-Out Management|Comments Off on Email Marketing Compliance: Danger, Email Marketer, Danger!

Do You Need Email List Management?

In case you haven’t heard, UnsubCentral has released our newest feature, Preference Center. While we’re super excited about it, we thought you might have some questions, namely WHY are we so excited? It comes down to email list management. That doesn’t sound exciting or novel but let’s think of a list as one of [...]

By | 2017-07-12T00:24:05+00:00 February 11th, 2016|Email Compliance, List Scrubbing, Opt-Out Management|Comments Off on Do You Need Email List Management?

How much do your email opt-outs cost you?

We are all aware of the potential costs of a CAN-SPAM violation ($16,000 per each individual email: ouch)  and the cost to your brand reputation caused by emailing customers and prospects too frequently, but do you know how much revenue is left on the table when you only give the option of global opt outs [...]

By | 2018-04-04T15:29:19+00:00 January 25th, 2016|Opt-Out Management|Comments Off on How much do your email opt-outs cost you?

What Can Your Unsubscribes Tell You?

What Can Your Unsubscribes Tell You? So, you’ve given consumers the option to opt out of your emails. Not only are you being CAN-SPAM compliant, but by suppressing your customer list (optimally in real time) you’re practicing good marketing. Unfortunately, people are taking advantage of your unsubscribe buttons. Now what? I’m not going to tell [...]

By | 2017-07-10T22:45:54+00:00 October 14th, 2015|Email Compliance, Email Marketing, Opt-Out Management, Suppression Lists|Comments Off on What Can Your Unsubscribes Tell You?

Actionable Advice on Email Acquisition

Last month UnsubCentral spent time in New York, where we partnered with COGO Labs and LashBack to host an email acquisition panel. Armed with cocktails and a great view, UnsubCentral GM, Todd Boullion and three other industry experts walked through the benefits, risks, and best practices of using email as an acquisition channel. The full video [...]

By | 2017-07-10T22:45:54+00:00 September 23rd, 2015|Email Compliance, Email Marketing, Opt-Out Management|Comments Off on Actionable Advice on Email Acquisition

3 Consequences of Subpar Software for Email Suppression Lists

Email suppression lists. You’ve got them covered, right? You already know, for example, about the various reasons to “suppress” or exclude a contact from your next email campaign—including: Unqualified Status—Some leads simply don’t fit your marketing-qualified criteria. Current Customers—There’s no reason your current customers should be receiving promotional emails from affiliates. Geographic Factors—Some campaigns [...]

By | 2017-07-12T00:36:53+00:00 August 26th, 2015|Email Marketing, Opt-Out Management, Suppression Lists|Comments Off on 3 Consequences of Subpar Software for Email Suppression Lists