List Growth

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Time’s Up For Third-Party Cookies

For a long time, third-party cookies were the go-to choice for brands who wanted to drive personalized and targeted advertising campaigns. With rules and regulations around user data privacy starting to change, third—party cookies are a less and less reliable option when it comes to targeting prospective customers. But what’s the alternative? In this [...]

2022-04-07T19:14:55+00:00December 21st, 2021|Email Marketing, List Growth, Opt-Out Management|Comments Off on Time’s Up For Third-Party Cookies

[Guest Post] 3 Darn Good Reasons Why You Should Use Email Marketing to Gain New Customers Instead of Social

This guest post was originally written by Rebecca Felker for Madrivo.  New to email marketing? Here are some tips to get you on the right track. “No matter how old it gets, email marketing will still be relevant.” –Para Arora Social media is the shiny new object. Facebook, LinkedIn, Snapchat and Twitter (to name [...]

2019-04-08T17:05:12+00:00October 17th, 2017|Email Marketing, List Growth|Comments Off on [Guest Post] 3 Darn Good Reasons Why You Should Use Email Marketing to Gain New Customers Instead of Social

5 Great Examples of Brands Using Lightboxes to Attract New Customers

Email acquisition via homepage lightbox actually works—and not just for gathering email addresses. Smart brands are winning new customers with well-designed homepage lightboxes and follow-up messaging. In fact, 29 percent of Internet Retailer's Top 500 companies now use “acquisition to welcome” lightboxes regularly. Five Winning Lightbox Strategies: Lightbox #1: Gap The Strategy: This lightbox aims to capture email [...]

2019-04-10T14:46:26+00:00September 2nd, 2015|Email Acquisition, List Growth|Comments Off on 5 Great Examples of Brands Using Lightboxes to Attract New Customers

5 Ways to Grow Your Email Lists This Season

Every day your email program loses subscribers. It’s a sad fact of marketing life. Even today’s most beloved brands experience annual, transparent churn rates between 25 and 50 percent. (Transparent churn includes hard bounces, unsubscribes, and SPAM complaints). Further, you’re probably losing another 10 to 25 percent of contacts due to disengagement and/or abandoned email [...]

2018-04-04T15:40:10+00:00December 3rd, 2014|Email Acquisition, List Growth|Comments Off on 5 Ways to Grow Your Email Lists This Season