List Scrubbing

/List Scrubbing

Automate your list management with UnsubCentral’s Marketo API integration

Are you a Marketo user? Are you planning to become a Marketo user? Are you a non-Marketo user who enjoys keeping up with Marketo API integration news for some reason? Good news! UnsubCentral now integrates with Marketo, allowing all Marketoans to centralize email list data securely, safely, and -- best of all [...]

By | 2018-04-04T15:33:51+00:00 November 28th, 2017|UnsubCentral, List Scrubbing, Opt-Out Management|Comments Off on Automate your list management with UnsubCentral’s Marketo API integration

3 Very Merry Co-Marketing Ideas (with Bonus Advice on List Scrubbing)

What happens when brilliant brands collaborate to reach more people via email? Basically, everyone wins—including consumers, who might otherwise have missed out on products and services that fit them to a tee. It’s called co-marketing, and it can take on different forms, even within the email channel. Co-marketing email is different from co-branded email [...]

By | 2017-07-12T00:15:13+00:00 December 16th, 2015|Email Co-Marketing, List Scrubbing|Comments Off on 3 Very Merry Co-Marketing Ideas (with Bonus Advice on List Scrubbing)

Email Marketing Compliance: Danger, Email Marketer, Danger!

It’s a regular day. You’re getting ready to push that send button on an email campaign. Suddenly, you hear a sweetly shimmering voice in your ear, “Wait! Wait! Are you being CAN-SPAM compliant?” I know this is somewhere on your list of top 10 things that didn’t happen, so let me be the angelic [...]

By | 2017-07-11T23:53:10+00:00 March 16th, 2016|Email Compliance, List Scrubbing, Opt-Out Management|Comments Off on Email Marketing Compliance: Danger, Email Marketer, Danger!

Do You Need Email List Management?

In case you haven’t heard, UnsubCentral has released our newest feature, Preference Center. While we’re super excited about it, we thought you might have some questions, namely WHY are we so excited? It comes down to email list management. That doesn’t sound exciting or novel but let’s think of a list as one of [...]

By | 2017-07-12T00:24:05+00:00 February 11th, 2016|Email Compliance, List Scrubbing, Opt-Out Management|Comments Off on Do You Need Email List Management?

3 Tips for List Scrubbing and Beyond

List scrubbing is a necessary tool for being compliant when sending emails. By the sound of it, email list scrubbing means making your lists squeaky clean. But there are uses for scrubbing beyond compliance. List scrubbing means comparing two (or more) encrypted email lists to look for data that does or does not match. [...]

By | 2018-04-04T15:21:45+00:00 June 22nd, 2016|Email Compliance, List Scrubbing|Comments Off on 3 Tips for List Scrubbing and Beyond

3 Ways to Make Unsubscribes Actually Work For You

The sting of a customer unsubscribing hurts but can be turned into a teachable moment. If the rate at which some your audience is unsubscribing gives you cause for concern, consider revising your email unsubscribe process. There can actually be a benefit to unsubscribes. Keep reading to learn why letting your customers easily say hasta [...]

By | 2017-07-10T22:45:54+00:00 May 18th, 2016|Email Compliance, List Scrubbing, Opt-Out Management|Comments Off on 3 Ways to Make Unsubscribes Actually Work For You