This guest post is brought to you by xVerify. The phrase "what you don't know, don't hurt" does not apply in the digital marketing world. Fake data has been a consistent problem for online marketers. On average, 15-18% of new website registrations are either fictitious or inaccurate. So, why have you not [...]
We receive a plethora of emails every single day. Irrelevant incoming emails have risen to 58% from just a few years ago. So how can we increase the 42% of relevant emails that we receive? How do we keep our customers engaged and want to open the emails we send? There are different ways to engage your [...]
This guest post was originally written by Rebecca Felker for Madrivo. New to email marketing? Here are some tips to get you on the right track.“No matter how old it gets, email marketing will still be relevant.” –Para AroraSocial media is the shiny new object. Facebook, LinkedIn, Snapchat and Twitter (to name a few) have become [...]
As the calendar inched ever closer to the Great Eclipse of 2017, millions of sky-curious Americans set out to prepare. These amateur astronomers turned to the internet for eclipse glasses, travel accommodations, and a definitive answer to that burning question: “Okay, but seriously, what happens if I just look at the sun for, [...]
Graduates have thrown their caps, classmates have signed each other's yearbooks, final exams have been tossed in the trash. There's no doubt about it, summer is in full swing! Still, as much as we love not being in school, we can't help but miss those yearbook awards. You know, the superlatives they gave [...]
You know when your circle of friends is 20 minutes into a heated discussion about, say, which R.E.M. album was the best*, and then somebody interrupts just to say how long it took to find his shoes this morning? You’ve made it abundantly clear what’s relevant to you at that moment, and yet he insists [...]
Largest Online Shopping Day of the Year: It's Not What You Think As most of us were trying to figure out what to do with the leftover bowl of candy from Halloween, the promotions for Cyber Monday and Black Friday started rolling in. With only 26 days between Thanksgiving and Christmas Day companies like Amazon [...]
Google sent the email marketing world into a frenzy last month when they announced that Gmail is finally introducing support for embedded styles and CSS media queries. For the developer, embedded styles can save precious time spent typing the same inline CSS over and over and over and -- yeah, really annoying. For the [...]
Did you know that UnsubCentral has a sister company that is an award-winning Email Service Provider? Chosen by leading global companies, PostUp empowers brands to intuitively create, manage and automate complex customer lifecycle communications that drive greater engagement and increased revenue. Together, UnsubCentral and PostUp provide all the tools brands need to manage their [...]
Five Cases where CAN-SPAM was Enforced for Advertisers You've likely heard the jokes about CAN-SPAM meaning you 'can' spam somebody. The law has been criticized over the years for it's moderate requirements and lack of enforcement. We, however, have seen and heard about many enforcements in unfortunate scenarios that have resulted in millions of dollars [...]