Email Marketing

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3 Tips for Using Suppression Lists in Your Email Marketing Strategy

How have you improved your email marketing strategy in 2018? If your email program is still stuck in 2017, a recent Marketo blog post gives marketers 5 email tips for 2018. From email personalization and segmentation to creating full-funnel campaigns, the post is jam-packed with strategies to incorporate into your email program. [...]

By |2018-08-02T14:02:09+00:00August 2nd, 2018|Email Marketing, Suppression Lists|Comments Off on 3 Tips for Using Suppression Lists in Your Email Marketing Strategy

Guest Post: Easily Prevent Fake Data with Web Form Security

This guest post is brought to you by xVerify. The phrase "what you don't know, don't hurt" does not apply in the digital marketing world. Fake data has been a consistent problem for online marketers. On average, 15-18% of new website registrations are either fictitious or inaccurate. So, why have you not [...]

By |2018-06-07T18:17:41+00:00June 5th, 2018|Email Marketing|Comments Off on Guest Post: Easily Prevent Fake Data with Web Form Security

Guest Post: 5 Types of Email That Will Engage Your Customers

We receive a plethora of emails every single day. Irrelevant incoming emails have risen to 58% from just a few years ago. So how can we increase the 42% of relevant emails that we receive? How do we keep our customers engaged and want to open the emails we send? There are different ways to engage your [...]

By |2018-04-20T13:51:22+00:00April 24th, 2018|Email Marketing|Comments Off on Guest Post: 5 Types of Email That Will Engage Your Customers

[Guest Post] 3 Darn Good Reasons Why You Should Use Email Marketing to Gain New Customers Instead of Social

This guest post was originally written by Rebecca Felker for Madrivo.  New to email marketing? Here are some tips to get you on the right track. “No matter how old it gets, email marketing will still be relevant.” –Para Arora Social media is the shiny new object. Facebook, LinkedIn, Snapchat and Twitter (to name [...]

By |2019-04-08T17:05:12+00:00October 17th, 2017|Email Marketing, List Growth|Comments Off on [Guest Post] 3 Darn Good Reasons Why You Should Use Email Marketing to Gain New Customers Instead of Social

Email Marketing Superlatives: And the Winners Are…

Graduates have thrown their caps, classmates have signed each other's yearbooks, final exams have been tossed in the trash. There's no doubt about it, summer is in full swing! Still, as much as we love not being in school, we can't help but miss those yearbook awards. You know, the superlatives they gave [...]

By |2019-04-08T17:12:49+00:00July 13th, 2017|Email Marketing|Comments Off on Email Marketing Superlatives: And the Winners Are…

5 Must-Have Emails for Your Automated Email Program

You know when your circle of friends is 20 minutes into a heated discussion about, say, which R.E.M. album was the best*, and then somebody interrupts just to say how long it took to find his shoes this morning? You’ve made it abundantly clear what’s relevant to you at that moment, and yet he insists [...]

By |2018-04-04T15:33:07+00:00December 14th, 2016|Email Programs, Email Marketing|Comments Off on 5 Must-Have Emails for Your Automated Email Program

3 Email Tips for Keeping Subscribers Happy

So you’ve been collecting email addresses. Your list is growing, and now you’re ready to launch email campaigns. But before you do, consider these three email tips to keep your audience from pushing those unsubscribe (or SPAM) buttons.           1. Personalize Your Email If I get an email from a company and it’s [...]

By |2017-07-10T22:45:54+00:00March 31st, 2016|Email Best Practices, Email Marketing|Comments Off on 3 Email Tips for Keeping Subscribers Happy

How Can Ecommerce Bring Holiday Joy?

There are only so many ways to make statistics interesting. But it’s that time of year again; the ecommerce super bowl of sorts. Black Friday and Cyber Monday came and left, everyone’s gearing up for the holidays.       Here Come the Big Ecommerce QuestionsWhat kind of mood were consumers in this year? What [...]

By |2018-04-04T15:29:07+00:00December 22nd, 2015|Email Marketing|Comments Off on How Can Ecommerce Bring Holiday Joy?

What Causes People to Convert?

We’re always trying to nail down the elusive formula for conversion. How can I get people to click, sign-up, or buy? While it’s a subject that could be discussed at length, here are some high points for you to think about.       Funnels Are you going after the right market? You’re on [...]

By |2017-07-12T01:54:48+00:00November 19th, 2015|Email Marketing|Comments Off on What Causes People to Convert?

Top 5 Marketing Metrics for Brands and Their Email Partners to Measure

Email marketing metrics. Even if you’re pretty confident that you know you drill, some of your email partners and third-party affiliates may not. Share this list of email marketing metrics with anyone who’s using your name in their messages. And keep the lines of communication open, so you can make decisions and form strategies based [...]

By |2019-04-08T17:31:43+00:00November 13th, 2015|Email Acquisition, Email Marketing|Comments Off on Top 5 Marketing Metrics for Brands and Their Email Partners to Measure