What's Your Expectation Expectations for unsubscribing are critical to manage when it comes to email compliance. The CAN-SPAM Act was signed into law at the end of 2003 with the intent of controlling unwanted emails. Without high-end spam filters or any sort of government oversight at that time, web users had a sense that [...]
Customer interactions drive a company’s marketing strategy. Whether it’s in the form of emails, special offers, texts, or phone calls, the way you communicate with your customer base is hugely important. But so are unsubscribe requests, which need to be honored and fulfilled with no waiting around. A preference center can give you and your [...]
Every email marketer’s goal is to send their most effective content to contacts actively engaging with their brand. Now, that’s the goal, but what happens when you see open rates decline, spam rates increase, or just a general lack of engagement from your audience? It’s critical for marketers to understand not only who is engaging [...]
Managing unsubscribe requests is an important task for any business. In fact, these should be treated as more than requests, but rather as commands. When customers and leads decide they don’t want to hear from you, your brand’s reputation is at stake, and any contact needs to halt as quickly as possible. But sometimes it’s [...]
How have you improved your email marketing strategy in 2018? If your email program is still stuck in 2017, a recent Marketo blog post gives marketers 5 email tips for 2018. From email personalization and segmentation to creating full-funnel campaigns, the post is jam-packed with strategies to incorporate into your email program. [...]
This guest post is brought to you by xVerify. The phrase "what you don't know, don't hurt" does not apply in the digital marketing world. Fake data has been a consistent problem for online marketers. On average, 15-18% of new website registrations are either fictitious or inaccurate. So, why have you not [...]
We receive a plethora of emails every single day. Irrelevant incoming emails have risen to 58% from just a few years ago. So how can we increase the 42% of relevant emails that we receive? How do we keep our customers engaged and want to open the emails we send? There are different ways to engage your [...]
This guest post was originally written by Rebecca Felker for Madrivo. New to email marketing? Here are some tips to get you on the right track. “No matter how old it gets, email marketing will still be relevant.” –Para Arora Social media is the shiny new object. Facebook, LinkedIn, Snapchat and Twitter (to name [...]
Graduates have thrown their caps, classmates have signed each other's yearbooks, final exams have been tossed in the trash. There's no doubt about it, summer is in full swing! Still, as much as we love not being in school, we can't help but miss those yearbook awards. You know, the superlatives they gave [...]
Must-Have Emails You know when your circle of friends is 20 minutes into a heated discussion about, say, which R.E.M. album was the best*, and then somebody interrupts just to say how long it took to find his shoes this morning? You’ve made it abundantly clear what’s relevant to you at that moment, and [...]
