When it comes to email marketing, understanding the groups that make up your audience is key. Because your target audience is composed of countless unique individuals, email marketers must make use of list management strategies that can optimize their email campaign performances. In other words, for a successful email marketing campaign to work at its [...]
Affiliate marketing partnerships can help your business get in front of your ideal audience – but without email suppression list management, you may be putting both your business and the affiliate at risk for hefty fines. Between varying CRMs, encryption, and mutual trust, a lot can get in the way of maintaining clean email [...]
When customers remove themselves from email lists, they may appear to be lost – in fact, this is just another stage of their customer experience, one that can be remedied through a one-click unsubscribe or auto-populate unsubscribe page. Consider the perspective of a customer and the reasons they might want to opt-out of your [...]
What's Your Expectation Expectations for unsubscribing are critical to manage when it comes to email compliance. The CAN-SPAM Act was signed into law at the end of 2003 with the intent of controlling unwanted emails. Without high-end spam filters or any sort of government oversight at that time, web users had a sense that [...]
Customer interactions drive a company’s marketing strategy. Whether it’s in the form of emails, special offers, texts, or phone calls, the way you communicate with your customer base is hugely important. But so are unsubscribe requests, which need to be honored and fulfilled with no waiting around. A preference center can give you and your [...]
Every email marketer’s goal is to send their most effective content to contacts actively engaging with their brand. Now, that’s the goal, but what happens when you see open rates decline, spam rates increase, or just a general lack of engagement from your audience? It’s critical for marketers to understand not only who is engaging [...]
Managing unsubscribe requests is an important task for any business. In fact, these should be treated as more than requests, but rather as commands. When customers and leads decide they don’t want to hear from you, your brand’s reputation is at stake, and any contact needs to halt as quickly as possible. But sometimes it’s [...]
How have you improved your email marketing strategy in 2018? If your email program is still stuck in 2017, a recent Marketo blog post gives marketers 5 email tips for 2018. From email personalization and segmentation to creating full-funnel campaigns, the post is jam-packed with strategies to incorporate into your email program. [...]
This guest post is brought to you by xVerify. The phrase "what you don't know, don't hurt" does not apply in the digital marketing world. Fake data has been a consistent problem for online marketers. On average, 15-18% of new website registrations are either fictitious or inaccurate. So, why have you not [...]
We receive a plethora of emails every single day. Irrelevant incoming emails have risen to 58% from just a few years ago. So how can we increase the 42% of relevant emails that we receive? How do we keep our customers engaged and want to open the emails we send? There are different ways to engage your [...]
