Email Marketing

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[Guest Post] 3 Darn Good Reasons Why You Should Use Email Marketing to Gain New Customers Instead of Social

This guest post was originally written by Rebecca Felker for Madrivo.  New to email marketing? Here are some tips to get you on the right track. “No matter how old it gets, email marketing will still be relevant.” –Para Arora Social media is the shiny new object. Facebook, LinkedIn, Snapchat and Twitter (to name [...]

By | October 17th, 2017|Email Strategy, Email Marketing|0 Comments

Turn Site Visitors into Leads with Onsite Email Capture

As the calendar inched ever closer to the Great Eclipse of 2017, millions of sky-curious Americans set out to prepare. These amateur astronomers turned to the internet for eclipse glasses, travel accommodations, and a definitive answer to that burning question: “Okay, but seriously, what happens if I just look at the sun for, [...]

By | August 21st, 2017|Email Marketing, List Growth|Comments Off on Turn Site Visitors into Leads with Onsite Email Capture

UnsubCentral’s Email Suppression List Security Makes the Honor Roll…Again!

At UnsubCentral, we take email suppression list security pretty seriously. And it shows. For the third year in a row, UnsubCentral qualified for the Online Trust Alliance’s Honor Roll. What does that mean?  In short, it means UnsubCentral is an industry leader in security and privacy excellence. But if you want to know [...]

By | July 26th, 2017|Email Marketing|Comments Off on UnsubCentral’s Email Suppression List Security Makes the Honor Roll…Again!

Email Marketing Superlatives: And the Winners Are…

Graduates have thrown their caps, classmates have signed each other's yearbooks, final exams have been tossed in the trash. There's no doubt about it, summer is in full swing! Still, as much as we love not being in school, we can't help but miss those yearbook awards. You know, the superlatives they gave [...]

By | July 13th, 2017|Email Marketing|Comments Off on Email Marketing Superlatives: And the Winners Are…

Give your Inactive Subscribers one Last Chance

Did you know that UnsubCentral has a sister company that is an award-winning Email Service Provider? Chosen by leading global companies, PostUp empowers brands to intuitively create, manage and automate complex customer lifecycle communications that drive greater engagement and increased revenue. Together, UnsubCentral and PostUp provide all the tools brands need to manage their [...]

By | May 12th, 2014|Email Marketing|Comments Off on Give your Inactive Subscribers one Last Chance

Understanding CAN SPAM Compliance When Working with Affiliates

What is CAN SPAM and how does it affect me as an advertiser? The CAN-SPAM Act was instated in 2003 in an effort to set and enforce rules to protect consumers from commercial email messages. While most advertisers are very aware of CAN SPAM's requirements as it relates to the emails they send out directly, [...]

By | May 22nd, 2014|All, Email Marketing|Comments Off on Understanding CAN SPAM Compliance When Working with Affiliates

What Happens when CAN-SPAM is Enforced for Advertisers?

Five Cases where CAN-SPAM was Enforced for Advertisers You've likely heard the jokes about CAN-SPAM meaning you 'can' spam somebody. The law has been criticized over the years for it's moderate requirements and lack of enforcement. We, however, have seen and heard about many enforcements in unfortunate scenarios that have resulted in millions of dollars [...]

By | June 3rd, 2014|Email Marketing|Comments Off on What Happens when CAN-SPAM is Enforced for Advertisers?

What Else Can UnsubCentral Help My Company With?

What Else Can UnsubCentral Help My Company With? It’s tempting to look at UnsubCentral as a CAN-SPAM compliance tool, however, down here in Austin we like to think that we are more than that. While we absolutely help you with your compliance, we also offer full brand protection when it comes to third party customer [...]

By | June 12th, 2014|Email Acquisition, Email Marketing|Comments Off on What Else Can UnsubCentral Help My Company With?

Why You Should Add Affiliate Email Marketing as an Acquisition Channel

As the marketing industry adopted new technologies and mediums like search and social media marketing other long time, dependable marketing strategies faced cuts due to time or budget constraints. Along the way acquisition email marketing. however, used correctly it can be a great way to drive new customer revenue, which is the goal of any [...]

By | June 24th, 2014|Email Acquisition, Email Marketing|Comments Off on Why You Should Add Affiliate Email Marketing as an Acquisition Channel

Email Design Testing for the Busy Marketer

Did you know that UnsubCentral has a sister company that is an award-winning Email Service Provider? Chosen by leading global companies, PostUp empowers brands to intuitively create, manage and automate complex customer lifecycle communications that drive greater engagement and increased revenue. Together, UnsubCentral and PostUp provide all the tools brands need to manage their entire email [...]

By | July 10th, 2014|Email Marketing|Comments Off on Email Design Testing for the Busy Marketer