How have you improved your email marketing strategy in 2018? If your email program is still stuck in 2017, a recent Marketo blog post gives marketers 5 email tips for 2018. From email personalization and segmentation to creating full-funnel campaigns, the post is jam-packed with strategies to incorporate into your email program. [...]
This guest post is brought to you by xVerify. The phrase "what you don't know, don't hurt" does not apply in the digital marketing world. Fake data has been a consistent problem for online marketers. On average, 15-18% of new website registrations are either fictitious or inaccurate. So, why have you not [...]
We receive a plethora of emails every single day. Irrelevant incoming emails have risen to 58% from just a few years ago. So how can we increase the 42% of relevant emails that we receive? How do we keep our customers engaged and want to open the emails we send? There are different ways to engage your [...]
This guest post was originally written by Rebecca Felker for Madrivo. New to email marketing? Here are some tips to get you on the right track.“No matter how old it gets, email marketing will still be relevant.” –Para AroraSocial media is the shiny new object. Facebook, LinkedIn, Snapchat and Twitter (to name a few) have become [...]
As the calendar inched ever closer to the Great Eclipse of 2017, millions of sky-curious Americans set out to prepare. These amateur astronomers turned to the internet for eclipse glasses, travel accommodations, and a definitive answer to that burning question: “Okay, but seriously, what happens if I just look at the sun for, [...]
Graduates have thrown their caps, classmates have signed each other's yearbooks, final exams have been tossed in the trash. There's no doubt about it, summer is in full swing! Still, as much as we love not being in school, we can't help but miss those yearbook awards. You know, the superlatives they gave [...]
Google sent the email marketing world into a frenzy last month when they announced that Gmail is finally introducing support for embedded styles and CSS media queries. For the developer, embedded styles can save precious time spent typing the same inline CSS over and over and over and -- yeah, really annoying. For the [...]
You know when your circle of friends is 20 minutes into a heated discussion about, say, which R.E.M. album was the best*, and then somebody interrupts just to say how long it took to find his shoes this morning? You’ve made it abundantly clear what’s relevant to you at that moment, and yet he insists [...]
So you’ve been collecting email addresses. Your list is growing, and now you’re ready to launch email campaigns. But before you do, consider these three email tips to keep your audience from pushing those unsubscribe (or SPAM) buttons. 1. Personalize Your Email If I get an email from a company and it’s [...]
There are only so many ways to make statistics interesting. But it’s that time of year again; the ecommerce super bowl of sorts. Black Friday and Cyber Monday came and left, everyone’s gearing up for the holidays. Here Come the Big Ecommerce QuestionsWhat kind of mood were consumers in this year? What [...]