Email Marketing

How UnsubCentral Seamlessly Integrates With Salesforce

We are thrilled to announce that UnsubCentral now offers a seamless integration with the CRM system Salesforce. This integration makes it easy for users to connect their Salesforce account with UnsubCentral, allowing them to manage all of their outbound marketing needs within the Salesforce platform. The integration enables users to easily pull unsubscribes from [...]

How UnsubCentral Seamlessly Integrates With Mailchimp

We are excited to announce that UnsubCentral can be seamlessly integrated with Mailchimp, the email marketing platform from Intuit. This integration makes it easy for users to connect their Mailchimp account with UnsubCentral, allowing them to manage their email opt-outs and unsubscribes directly within the Mailchimp platform. The integration also enables users to easily [...]

2023-01-05T16:08:14+00:00January 11th, 2023|UnsubCentral, Email Compliance, Email Marketing, Opt-Out Management, Suppression Lists|Comments Off on How UnsubCentral Seamlessly Integrates With Mailchimp

Learning From Sephora: How to Avoid a Data Privacy Lawsuit

Consumer privacy is more important than ever, with California taking the lead in protecting consumers’ rights. The CCPA ensures that consumers have the right to: Know about the personal information a business collects about them and how it is used and shared Delete personal information collected from them Opt out of the sale of [...]

2022-09-08T14:18:47+00:00September 8th, 2022|Email Best Practices, Email Marketing|Comments Off on Learning From Sephora: How to Avoid a Data Privacy Lawsuit

The Marketing Compliance Checklist for Beginners

Every successful marketing campaign needs creative content, strong initiatives to engage, and a well-executed brand strategy. But creating engaging content is only half the battle. Your promotional and commercial collateral also needs to meet strict regulatory criteria to be fully compliant, and therefore legal.  Navigating compliance is a feat that both beginner and advanced [...]

2022-09-22T20:32:37+00:00May 16th, 2022|Email Best Practices, Email Marketing|Comments Off on The Marketing Compliance Checklist for Beginners

4 Areas Email Marketing Best Practices Overlook

Currently, there are more than 4 billion email users worldwide with the average individual looking through their emails approximately 15 times a day. So, what does this mean? It means that email marketing is one of the most unrivaled ways to reach and connect with potential and current customers. In fact, 78% of marketers [...]

2022-04-13T15:55:09+00:00April 13th, 2022|Email Best Practices, Email Compliance, Email Marketing, Opt-Out Management, Suppression Lists|Comments Off on 4 Areas Email Marketing Best Practices Overlook

Time’s Up For Third-Party Cookies

For a long time, third-party cookies were the go-to choice for brands who wanted to drive personalized and targeted advertising campaigns. With rules and regulations around user data privacy starting to change, third—party cookies are a less and less reliable option when it comes to targeting prospective customers. But what’s the alternative? In this [...]

2022-04-07T19:14:55+00:00December 21st, 2021|Email Marketing, List Growth, Opt-Out Management|Comments Off on Time’s Up For Third-Party Cookies

5 Ways to Use Suppression Lists to Improve Email Performance

When it comes to email marketing, understanding the groups that make up your audience is key. Because your target audience is composed of countless unique individuals, email marketers must make use of list management strategies that can optimize their email campaign performances. In other words, for a successful email marketing campaign to work at its [...]

2021-10-11T15:59:27+00:00October 11th, 2021|UnsubCentral, Email Compliance, Email Marketing, Suppression Lists|Comments Off on 5 Ways to Use Suppression Lists to Improve Email Performance

Email Suppression List Management: What Makes Great Affiliate Marketing Partnerships

Affiliate marketing partnerships can help your business get in front of your ideal audience – but without email suppression list management, you may be putting both your business and the affiliate at risk for hefty fines. Between varying CRMs, encryption, and mutual trust, a lot can get in the way of maintaining clean email [...]

2021-05-20T21:55:20+00:00May 20th, 2021|Email Marketing|Comments Off on Email Suppression List Management: What Makes Great Affiliate Marketing Partnerships

One-Click Unsubscribe vs. Auto-Populate Unsubscribe Pages: What You Need to Know

When customers remove themselves from email lists, they may appear to be lost – in fact, this is just another stage of their customer experience, one that can be remedied through a one-click unsubscribe or auto-populate unsubscribe page. Consider the perspective of a customer and the reasons they might want to opt-out of your [...]

2021-05-20T22:05:01+00:00April 21st, 2021|UnsubCentral, Email Marketing, Opt-Out Management, Uncategorized|Comments Off on One-Click Unsubscribe vs. Auto-Populate Unsubscribe Pages: What You Need to Know

Expectations for Unsubscribing from a Marketing Program

What's Your Expectation Expectations for unsubscribing are critical to manage when it comes to email compliance. The CAN-SPAM Act was signed into law at the end of 2003 with the intent of controlling unwanted emails. Without high-end spam filters or any sort of government oversight at that time, web users had a sense that [...]

2020-10-26T20:16:03+00:00October 26th, 2020|Email Best Practices, Email Marketing, Opt-Out Management|Comments Off on Expectations for Unsubscribing from a Marketing Program