Suppression Lists

/Suppression Lists

3 Tips for Using Suppression Lists in Your Email Marketing Strategy

How have you improved your email marketing strategy in 2018? If your email program is still stuck in 2017, a recent Marketo blog post gives marketers 5 email tips for 2018. From email personalization and segmentation to creating full-funnel campaigns, the post is jam-packed with strategies to incorporate into your email program. [...]

By | 2018-08-02T14:02:09+00:00 August 2nd, 2018|Email Marketing, Suppression Lists|Comments Off on 3 Tips for Using Suppression Lists in Your Email Marketing Strategy

5 Reasons you Should Replace your In House Solution with a SaaS Product

The Benefits of Selecting a SaaS Provider for your Suppression List Management More and more businesses are choosing to replace their in house solutions with a SaaS product. Why devote your valuable internal resources to do anything outside of your core competency? Here are a few reasons why it makes sense to outsource your [...]

By | 2018-04-04T15:10:52+00:00 May 29th, 2014|Opt-Out Management, Suppression Lists|Comments Off on 5 Reasons you Should Replace your In House Solution with a SaaS Product

What Can Your Unsubscribes Tell You?

What Can Your Unsubscribes Tell You? So, you’ve given consumers the option to opt out of your emails. Not only are you being CAN-SPAM compliant, but by suppressing your customer list (optimally in real time) you’re practicing good marketing. Unfortunately, people are taking advantage of your unsubscribe buttons. Now what? I’m not going to tell [...]

By | 2017-07-10T22:45:54+00:00 October 14th, 2015|Email Compliance, Email Marketing, Opt-Out Management, Suppression Lists|Comments Off on What Can Your Unsubscribes Tell You?

3 Consequences of Subpar Software for Email Suppression Lists

Email suppression lists. You’ve got them covered, right? You already know, for example, about the various reasons to “suppress” or exclude a contact from your next email campaign—including: Unqualified Status—Some leads simply don’t fit your marketing-qualified criteria. Current Customers—There’s no reason your current customers should be receiving promotional emails from affiliates. Geographic Factors—Some campaigns [...]

By | 2017-07-12T00:36:53+00:00 August 26th, 2015|Email Marketing, Opt-Out Management, Suppression Lists|Comments Off on 3 Consequences of Subpar Software for Email Suppression Lists

Newsjacking: Grow Your Conversions, Not Your Suppression Lists

Big things are happening this summer. The US women’s soccer team just won the World Cup. Shark Week locked its jaws on huge numbers of TV viewers… Instead of competing for consumers’ attention, some brands simply ride the tide—borrowing big-event hashtags and theme-related subject lines, in a practice known as newsjacking. Have you tested [...]

By | 2017-07-12T00:28:00+00:00 July 29th, 2015|Email Marketing, Suppression Lists|Comments Off on Newsjacking: Grow Your Conversions, Not Your Suppression Lists