Suppression Lists

/Suppression Lists

4 Areas Email Marketing Best Practices Overlook

Currently, there are more than 4 billion email users worldwide with the average individual looking through their emails approximately 15 times a day. So, what does this mean? It means that email marketing is one of the most unrivaled ways to reach and connect with potential and current customers. In fact, 78% of marketers [...]

2022-04-13T15:55:09+00:00April 13th, 2022|Email Best Practices, Email Compliance, Email Marketing, Opt-Out Management, Suppression Lists|Comments Off on 4 Areas Email Marketing Best Practices Overlook

7 Tips for Improved Email Compliance and Deliverability

No matter the size of your business, utilizing email marketing in your outbound strategy is a highly effective tool for increasing brand awareness and reaching your target audience. However, email, like any form of marketing, is heavily regulated, and approaching this vast realm requires diligence. For your strategy to be successful, you must follow [...]

2021-11-01T18:48:14+00:00October 29th, 2021|Email Best Practices, Email Compliance, List Scrubbing, Suppression Lists|Comments Off on 7 Tips for Improved Email Compliance and Deliverability

5 Ways to Use Suppression Lists to Improve Email Performance

When it comes to email marketing, understanding the groups that make up your audience is key. Because your target audience is composed of countless unique individuals, email marketers must make use of list management strategies that can optimize their email campaign performances. In other words, for a successful email marketing campaign to work at its [...]

2021-10-11T15:59:27+00:00October 11th, 2021|UnsubCentral, Email Compliance, Email Marketing, Suppression Lists|Comments Off on 5 Ways to Use Suppression Lists to Improve Email Performance

Opt-Out Suppression Services – Sendgrid: Now Integrated with UnsubCentral

Opt-Out Supression Services An unsubscribe ecosystem is only as good as the number of tech stacks it can communicate with. UnsubCentral is pleased to launch its latest integration with Sendgrid, one among dozens in our growing list of ESPs. UnsubCentral’s mission is to offer companies a simple, fast, and centralized solution for managing unsubscribe [...]

2021-10-05T16:13:23+00:00September 14th, 2020|Phone Number Suppression, UnsubCentral, Opt-Out Management, Suppression Lists|Comments Off on Opt-Out Suppression Services – Sendgrid: Now Integrated with UnsubCentral

Phone Number Suppression

Any good unsubscribe compliance strategy needs to do more than just suppression – it has to be adaptive to every way that you reach out to customers. While we see this most often in email marketing campaigns, by no means is it limited to that medium. What suppression strategies do you have in place for [...]

2021-11-09T10:52:00+00:00August 27th, 2020|Phone Number Suppression, UnsubCentral, Opt-Out Management, Suppression Lists|Comments Off on Phone Number Suppression

4 Ways Your Email Suppression Lists Can Help You Reduce Costs

For price-conscious shoppers, Black Friday and Cyber Monday are practically holidays themselves. They’re big days for consumers, and they’re big days for email marketers too. After all, whether people shop online or brave the crowds, the first place they look for a deal is their email inbox. In fact, email is the channel consumers [...]

2020-09-02T17:57:41+00:00June 16th, 2020|Affiliate Marketing, Suppression Lists|Comments Off on 4 Ways Your Email Suppression Lists Can Help You Reduce Costs

UnsubCentral and HubSpot now have a Seamless Integration

We are excited to announce that UnsubCentral and HubSpot can now seamlessly communicate your email suppression list data and sync email preferences. The integration is a two-way connection and easily setup within minutes. If you're interested in seeing it for yourself, request a demo or call our sales team at (615) 393-6716. What does [...]

2021-11-10T12:56:02+00:00March 3rd, 2020|UnsubCentral, Opt-Out Management, Suppression Lists|Comments Off on UnsubCentral and HubSpot now have a Seamless Integration

3 Tips for Using Suppression Lists in Your Email Marketing Strategy

How have you improved your email marketing strategy in 2018? If your email program is still stuck in 2017, a recent Marketo blog post gives marketers 5 email tips for 2018. From email personalization and segmentation to creating full-funnel campaigns, the post is jam-packed with strategies to incorporate into your email program. [...]

2018-08-02T14:02:09+00:00August 2nd, 2018|Email Marketing, Suppression Lists|Comments Off on 3 Tips for Using Suppression Lists in Your Email Marketing Strategy

What Can Your Unsubscribes Tell You?

What Can Your Unsubscribes Tell You? So, you’ve given consumers the option to opt out of your emails. Not only are you being CAN-SPAM compliant, but by suppressing your customer list (optimally in real time) you’re practicing good marketing. Unfortunately, people are taking advantage of your unsubscribe buttons. Now what? I’m not going to [...]

2019-04-08T17:33:40+00:00October 14th, 2015|Email Compliance, Email Marketing, Opt-Out Management, Suppression Lists|Comments Off on What Can Your Unsubscribes Tell You?

3 Consequences of Subpar Software for Email Suppression Lists

Email suppression lists. You’ve got them covered, right? You already know, for example, about the various reasons to “suppress” or exclude a contact from your next email campaign—including: Unqualified Status—Some leads simply don’t fit your marketing-qualified criteria. Current Customers—There’s no reason your current customers should be receiving promotional emails from affiliates. Geographic Factors—Some campaigns [...]

2017-07-12T00:36:53+00:00August 26th, 2015|Email Marketing, Opt-Out Management, Suppression Lists|Comments Off on 3 Consequences of Subpar Software for Email Suppression Lists