For price-conscious shoppers, Black Friday and Cyber Monday are practically holidays themselves. They’re big days for consumers, and they’re big days for email marketers too. After all, whether people shop online or brave the crowds, the first place they look for a deal is their email inbox. In fact, email is the channel consumers [...]
How have you improved your email marketing strategy in 2018? If your email program is still stuck in 2017, a recent Marketo blog post gives marketers 5 email tips for 2018. From email personalization and segmentation to creating full-funnel campaigns, the post is jam-packed with strategies to incorporate into your email program. [...]
What Can Your Unsubscribes Tell You? So, you’ve given consumers the option to opt out of your emails. Not only are you being CAN-SPAM compliant, but by suppressing your customer list (optimally in real time) you’re practicing good marketing. Unfortunately, people are taking advantage of your unsubscribe buttons. Now what? I’m not going to [...]
Email suppression lists. You’ve got them covered, right? You already know, for example, about the various reasons to “suppress” or exclude a contact from your next email campaign—including: Unqualified Status—Some leads simply don’t fit your marketing-qualified criteria. Current Customers—There’s no reason your current customers should be receiving promotional emails from affiliates. Geographic Factors—Some campaigns [...]
Big things are happening this summer. The US women’s soccer team just won the World Cup. Shark Week locked its jaws on huge numbers of TV viewers… Instead of competing for consumers’ attention, some brands simply ride the tide—borrowing big-event hashtags and theme-related subject lines, in a practice known as newsjacking. Have you tested [...]
The Benefits of Selecting a SaaS Provider for your Suppression List Management More and more businesses are choosing to replace their in house solutions with a SaaS product. Why devote your valuable internal resources to do anything outside of your core competency? Here are a few reasons why it makes sense to outsource your [...]
