Customer interactions drive a company’s marketing strategy. Whether it’s in the form of emails, special offers, texts, or phone calls, the way you communicate with your customer base is hugely important. But so are unsubscribe requests, which need to be honored and fulfilled with no waiting around. A preference center can give you and your [...]
Like many people, odds are you probably set a New Year’s resolution at the turn of 2018. But have you kept up with it? If not, then don't feel bad: only two-thirds of people maintain their New Year’s resolutions after two weeks. If you’re in that one-third of people who have decided [...]
With just months to go before the EU’s General Data Protection Regulations go into effect, email marketers are working hard to get their accountability and compliance measures in order before GDPR Day, May 28, 2018. And it’s not just brands and publishers in the European Union. Whether you’re in Europe or Yonkers, [...]
Email marketers know one of the best ways to keep subscribers happy is to let them choose what emails they receive. That’s why marketers implement preference centers. Sometimes giving your email audience that choice can be the difference between an engaged subscriber and an opt-out. When it comes to preference centers, email marketers [...]
There comes a time in all our marketing lives where we wonder, what have we done? This moment can manifest for a variety of reasons, but email campaigns should never be one. Emails are that standby guy in the rom-com, the old friend the girl can always count on to deliver. Email is our [...]
Did you know that UnsubCentral has a Professional Services team available for your advanced customization needs? This dedicated team works with customers to provide a variety of services, including are custom HTML for opt-out page branding and Preference Center style opt-out / opt-in pages. Both are designed as an extension to your existing site(s),so that [...]
