Email Marketing

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Email Marketing Superlatives: And the Winners Are…

Graduates have thrown their caps, classmates have signed each other's yearbooks, final exams have been tossed in the trash. There's no doubt about it, summer is in full swing! Still, as much as we love not being in school, we can't help but miss those yearbook awards. You know, the superlatives they gave [...]

By |2019-04-08T17:12:49+00:00July 13th, 2017|Email Marketing|Comments Off on Email Marketing Superlatives: And the Winners Are…

5 Must-Have Emails for Your Automated Email Program

Must-Have Emails You know when your circle of friends is 20 minutes into a heated discussion about, say, which R.E.M. album was the best*, and then somebody interrupts just to say how long it took to find his shoes this morning? You’ve made it abundantly clear what’s relevant to you at that moment, and [...]

By |2019-11-16T23:19:07+00:00December 14th, 2016|Email Programs, Email Marketing|Comments Off on 5 Must-Have Emails for Your Automated Email Program

3 Email Tips for Keeping Subscribers Happy

So you’ve been collecting email addresses. Your list is growing, and now you’re ready to launch email campaigns. But before you do, consider these three email tips to keep your audience from pushing those unsubscribe (or SPAM) buttons.           1. Personalize Your Email If I get an email from a company and it’s [...]

By |2017-07-10T22:45:54+00:00March 31st, 2016|Email Best Practices, Email Marketing|Comments Off on 3 Email Tips for Keeping Subscribers Happy

How Can Ecommerce Bring Holiday Joy?

There are only so many ways to make statistics interesting. But it’s that time of year again; the ecommerce super bowl of sorts. Black Friday and Cyber Monday came and left, everyone’s gearing up for the holidays.       Here Come the Big Ecommerce QuestionsWhat kind of mood were consumers in this year? What [...]

By |2018-04-04T15:29:07+00:00December 22nd, 2015|Email Marketing|Comments Off on How Can Ecommerce Bring Holiday Joy?

What Causes People to Convert?

We’re always trying to nail down the elusive formula for conversion. How can I get people to click, sign-up, or buy? While it’s a subject that could be discussed at length, here are some high points for you to think about.       Funnels Are you going after the right market? You’re on [...]

By |2017-07-12T01:54:48+00:00November 19th, 2015|Email Marketing|Comments Off on What Causes People to Convert?

Top 5 Marketing Metrics for Brands and Their Email Partners to Measure

Email marketing metrics. Even if you’re pretty confident that you know you drill, some of your email partners and third-party affiliates may not. Share this list of email marketing metrics with anyone who’s using your name in their messages. And keep the lines of communication open, so you can make decisions and form strategies based [...]

By |2019-04-08T17:31:43+00:00November 13th, 2015|Email Acquisition, Email Marketing|Comments Off on Top 5 Marketing Metrics for Brands and Their Email Partners to Measure

What Can Your Unsubscribes Tell You?

What Can Your Unsubscribes Tell You? So, you’ve given consumers the option to opt out of your emails. Not only are you being CAN-SPAM compliant, but by suppressing your customer list (optimally in real time) you’re practicing good marketing. Unfortunately, people are taking advantage of your unsubscribe buttons. Now what? I’m not going to [...]

By |2019-04-08T17:33:40+00:00October 14th, 2015|Email Compliance, Email Marketing, Opt-Out Management, Suppression Lists|Comments Off on What Can Your Unsubscribes Tell You?

Actionable Advice on Email Acquisition

Last month UnsubCentral spent time in New York, where we partnered with COGO Labs and LashBack to host an email acquisition panel. Armed with cocktails and a great view, UnsubCentral GM, Todd Boullion and three other industry experts walked through the benefits, risks, and best practices of using email as an acquisition channel. The full video [...]

By |2017-07-10T22:45:54+00:00September 23rd, 2015|Email Compliance, Email Marketing, Opt-Out Management|Comments Off on Actionable Advice on Email Acquisition

3 Consequences of Subpar Software for Email Suppression Lists

Email suppression lists. You’ve got them covered, right? You already know, for example, about the various reasons to “suppress” or exclude a contact from your next email campaign—including: Unqualified Status—Some leads simply don’t fit your marketing-qualified criteria. Current Customers—There’s no reason your current customers should be receiving promotional emails from affiliates. Geographic Factors—Some campaigns [...]

By |2017-07-12T00:36:53+00:00August 26th, 2015|Email Marketing, Opt-Out Management, Suppression Lists|Comments Off on 3 Consequences of Subpar Software for Email Suppression Lists

Newsjacking: Grow Your Conversions, Not Your Suppression Lists

Big things are happening this summer. The US women’s soccer team just won the World Cup. Shark Week locked its jaws on huge numbers of TV viewers… Instead of competing for consumers’ attention, some brands simply ride the tide—borrowing big-event hashtags and theme-related subject lines, in a practice known as newsjacking. Have you tested [...]

By |2017-07-12T00:28:00+00:00July 29th, 2015|Email Marketing, Suppression Lists|Comments Off on Newsjacking: Grow Your Conversions, Not Your Suppression Lists