Email Best Practices

/Email Best Practices

Preference Center Strategy: 5 Ways to Give Email Subscribers a Choice

Email marketers know one of the best ways to keep subscribers happy is to let them choose what emails they receive. That’s why marketers implement preference centers. Sometimes giving your email audience that choice can be the difference between an engaged subscriber and an opt-out. When it comes to preference centers, email marketers [...]

2019-04-08T17:04:44+00:00November 8th, 2017|Preference Centers, Email Best Practices|Comments Off on Preference Center Strategy: 5 Ways to Give Email Subscribers a Choice

3 Email Tips for Keeping Subscribers Happy

So you’ve been collecting email addresses. Your list is growing, and now you’re ready to launch email campaigns. But before you do, consider these three email tips to keep your audience from pushing those unsubscribe (or SPAM) buttons.           1. Personalize Your Email If I get an email from a company and it’s [...]

2017-07-10T22:45:54+00:00March 31st, 2016|Email Best Practices, Email Marketing|Comments Off on 3 Email Tips for Keeping Subscribers Happy

Best Practices for Political Email Campaigns

We’re well into full political campaign swing.   There’s been heated debates on both sides, campaign dreams rising and crashing, and copious amounts of commercials, social media messages, and emails….oh the emails. Campaign managers have become more sophisticated, incorporating social media into their campaigns via Twitter, Facebook, and Instagram, but email is still important. [...]

2018-04-04T15:16:25+00:00March 24th, 2016|Email Best Practices, Email Campaigns|Comments Off on Best Practices for Political Email Campaigns

B2B Email: 4 Compliance Mistakes Your Company Is Making

More than a decade after the passing of the CAN-SPAM Act, consumer-facing companies are well-versed in email compliance policy. They’ve even established a list of CAN-SPAM best practices that go beyond compliance, and differentiate the more consumer-friendly brands from the rest of the pack. Meanwhile, B2B email compliance still seems to confuse or intimidate some [...]

2018-04-04T15:26:48+00:00June 24th, 2015|Email Best Practices, Email Compliance|Comments Off on B2B Email: 4 Compliance Mistakes Your Company Is Making