Email Acquisition

/Email Acquisition

Smart Marketing: Prospect your prospects, not your customers

Many companies will use e-mail this year to prospect and uncover new sales leads. This is no real surprise given e-mail's unmatched ROI and targeting capabilities. What I wonder is how many of these companies and their agencies will actually remember to scrub out their customer lists before launching their prospecting efforts? It seems obvious [...]

By |2017-07-10T22:45:56+00:00May 8th, 2014|Email Acquisition|Comments Off on Smart Marketing: Prospect your prospects, not your customers

The Facts and Benefits of Email Acquisition

Why Email? It is a great question, and one that we hear quite often from companies that don’t currently include email as part of their acquisition strategy. Fortunately, we have some great insight into the benefits of email acquisition that can help as you mold your plan for reaching new customers. It’s true, there [...]

By |2018-04-04T15:15:47+00:00April 8th, 2014|Email Acquisition|Comments Off on The Facts and Benefits of Email Acquisition