One-Click Unsubscribe vs. Auto-Populate Unsubscribe Pages: What You Need to Know
When customers remove themselves from email lists, they may appear to be lost – in fact, this is just another stage of their customer experience, one that can be remedied through a one-click unsubscribe [...]
Why Data Encryption in Email Unsubscribes is Important
Clicking an unsubscribe button on an email is easy to understand. But what does data encryption and hashing have to do with unsubscribes, and why should you care? Understanding why acknowledging unsubscribes is important [...]
Expectations for Unsubscribing from a Marketing Program
What's Your Expectation Expectations for unsubscribing are critical to manage when it comes to email compliance. The CAN-SPAM Act was signed into law at the end of 2003 with the intent of controlling unwanted [...]
Opt-Out Suppression Services – Sendgrid: Now Integrated with UnsubCentral
Opt-Out Supression Services An unsubscribe ecosystem is only as good as the number of tech stacks it can communicate with. UnsubCentral is pleased to launch its latest integration with Sendgrid, one among dozens in [...]
Phone Number Suppression
Any good unsubscribe compliance strategy needs to do more than just suppression – it has to be adaptive to every way that you reach out to customers. While we see this most often in email [...]
Managing Email Marketing Affiliates: In-House or Outsource?
Managing Email Marketing Affiliates: Many businesses engage with affiliates — (i.e., third party partners) — to extend the reach of their digital marketing efforts. Also referred to as publishers, affiliates receive commissions for promoting [...]
Compare or Suppress Emails, Phone Numbers, or Any Other Data
Scrubbing Data is Easier Than Ever with Unsub Defender Unsubscribe compliance takes many forms. With a large variety of methods to reach out to people, whether that be through email, phone, or physical address, [...]
Email Compliance Tool for Corporate Environments
Factoring in Human Error: A New Tool in Email Compliance UnsubCentral offers a variety of tools to help ensure compliance through data centralization and reporting. We’re pleased to announce our latest development in suppression: [...]
4 Ways Your Email Suppression Lists Can Help You Reduce Costs
For price-conscious shoppers, Black Friday and Cyber Monday are practically holidays themselves. They’re big days for consumers, and they’re big days for email marketers too. After all, whether people shop online or brave the [...]
How Database Flexibility Helps Retain Customers
The job of a marketer doesn’t end once you’ve gotten a customer to opt-in to communications. Customers want to be heard just as much as you want your message to be heard by them. [...]