2019’s Most Important Email Marketing Trend
2019 is here, and with it, a slew of predictions for what’s to come in 2019. As an email marketer, no doubt you’ve seen an email marketing trend list or collection of predictions; more [...]
The CAN-SPAM Act at 15: Staying Compliant in 2019
On December 16, 2003, the CAN-SPAM Act was passed, making last Sunday the 15th anniversary of email compliance in the United States. 15 years is practically an eternity in internet time, so to refresh [...]
We’re Going to Affiliate Summit West 2019!
UnsubCentral is kicking off 2019 the only way we know how: by heading to Affiliate Summit West 2019! Will we see you there?What’s Affiliate Summit West 2019?Affiliate Summit is one of the affiliate marketing industry’s [...]
4 Ways Your Email Suppression Lists Can Help You Reduce Costs
For price-conscious shoppers, Black Friday and Cyber Monday are practically holidays themselves. They’re big days for consumers, and they’re big days for email marketers too. After all, whether people shop online or brave the [...]
UnsubCentral in Denver: Snapshots from Marketo’s Demo Day
On July 26, UnsubCentral’s Pat Asbra and Ben Flora attended Marketo’s first-ever Demo Day. At this inaugural event, Marketo LaunchPoint partners gathered to showcase how their solutions help marketers get more out [...]
3 Tips for Using Suppression Lists in Your Email Marketing Strategy
How have you improved your email marketing strategy in 2018? If your email program is still stuck in 2017, a recent Marketo blog post gives marketers 5 email tips for 2018. From [...]
Don’t just manage unsubscribe rates, manage email unsubscribers too.
A recent post over at the Marketo blog gives email marketers expert advice for getting a handle on rising unsubscribe rates. If you’re looking for a way to lower your unsubscribe rates, [...]
Guest Post: 3 Best Practices to A/B Testing Email Campaigns
Guest post by Madrivo. A/B testing your email campaigns can take the form of testing copywriting, images, call to action prompts and more. It is a powerful way to drive conversion rate [...]
Guest Post: Easily Prevent Fake Data with Web Form Security
This guest post is brought to you by xVerify. The phrase "what you don't know, don't hurt" does not apply in the digital marketing world. Fake data has been a consistent problem [...]
UnsubCentral: A Marketo-Certified Technology Partner
Here at UnsubCentral, we're proud to announce that UnsubCentral's integration with Marketo is now certified, making us a Marketo Certified Technology Partner. What does that mean? Well, first of all, it means [...]