UnsubCentral in Denver: Snapshots from Marketo’s Demo Day
On July 26, UnsubCentral’s Pat Asbra and Ben Flora attended Marketo’s first-ever Demo Day. At this inaugural event, Marketo LaunchPoint partners gathered to showcase how their solutions help marketers get more out [...]
3 Tips for Using Suppression Lists in Your Email Marketing Strategy
How have you improved your email marketing strategy in 2018? If your email program is still stuck in 2017, a recent Marketo blog post gives marketers 5 email tips for 2018. From [...]
Don’t just manage unsubscribe rates, manage email unsubscribers too.
A recent post over at the Marketo blog gives email marketers expert advice for getting a handle on rising unsubscribe rates. If you’re looking for a way to lower your unsubscribe rates, [...]
Guest Post: 3 Best Practices to A/B Testing Email Campaigns
Guest post by Madrivo. A/B testing your email campaigns can take the form of testing copywriting, images, call to action prompts and more. It is a powerful way to drive conversion rate [...]
Guest Post: Easily Prevent Fake Data with Web Form Security
This guest post is brought to you by xVerify. The phrase "what you don't know, don't hurt" does not apply in the digital marketing world. Fake data has been a consistent problem [...]
UnsubCentral: A Marketo-Certified Technology Partner
Here at UnsubCentral, we're proud to announce that UnsubCentral's integration with Marketo is now certified, making us a Marketo Certified Technology Partner. What does that mean? Well, first of all, it means [...]
Guest Post: 5 Types of Email That Will Engage Your Customers
We receive a plethora of emails every single day. Irrelevant incoming emails have risen to 58% from just a few years ago. So how can we increase the 42% of relevant emails that we receive? How [...]
GDPR: 4 Things Email Marketers Can Do
The European Union’s General Data Protection Regulation takes effect on May 25, 2018. That means companies have a little over a month left to complete the overhaul of their data collection, storage, [...]
UnsubCentral: Now in Marketo Launchpoint!
A few months ago, we told you about our new Marketo integration. Now, if you’re like many people, the past few months have probably felt like several lifetimes, so let’s recap this [...]
3 Email Preference Center Examples that Hold on to Subscribers
Relevance. Marketers devote endless energies to delivering more relevant content to their audiences. From investing in shiny new technology to analyzing data until you go cross-eyed, you may be one of those [...]