Beyond Compliance

The UnsubCentral Blog

Blog2020-07-18T00:38:52+00:00

Expectations for Unsubscribing from a Marketing Program

What's Your Expectation Expectations for unsubscribing are critical to manage when it comes to email compliance. The CAN-SPAM Act was signed into law at the end of 2003 with the intent of controlling unwanted [...]

Opt-Out Suppression Services – Sendgrid: Now Integrated with UnsubCentral

Opt-Out Supression Services An unsubscribe ecosystem is only as good as the number of tech stacks it can communicate with. UnsubCentral is pleased to launch its latest integration with Sendgrid, one among dozens in [...]

By |September 14th, 2020|Categories: Phone Number Suppression, UnsubCentral, Opt-Out Management, Suppression Lists|Comments Off on Opt-Out Suppression Services – Sendgrid: Now Integrated with UnsubCentral

Phone Number Suppression

Any good unsubscribe compliance strategy needs to do more than just suppression – it has to be adaptive to every way that you reach out to customers. While we see this most often in email [...]

By |August 27th, 2020|Categories: Phone Number Suppression, UnsubCentral, Opt-Out Management, Suppression Lists|Comments Off on Phone Number Suppression

Managing Email Marketing Affiliates: In-House or Outsource?

Managing Email Marketing Affiliates: Many businesses engage with affiliates — (i.e., third party partners) — to extend the reach of their digital marketing efforts. Also referred to as publishers, affiliates receive commissions for promoting [...]

By |August 17th, 2020|Categories: Affiliate Marketing|Comments Off on Managing Email Marketing Affiliates: In-House or Outsource?

Compare or Suppress Emails, Phone Numbers, or Any Other Data

Scrubbing Data is Easier Than Ever with Unsub Defender Unsubscribe compliance takes many forms. With a large variety of methods to reach out to people, whether that be through email, phone, or physical address, [...]

By |July 14th, 2020|Categories: UnsubCentral, Email Compliance|Comments Off on Compare or Suppress Emails, Phone Numbers, or Any Other Data

Email Compliance Tool for Corporate Environments

Factoring in Human Error: A New Tool in Email Compliance UnsubCentral offers a variety of tools to help ensure compliance through data centralization and reporting. We’re pleased to announce our latest development in suppression: [...]

By |June 24th, 2020|Categories: UnsubCentral, Email Compliance|Comments Off on Email Compliance Tool for Corporate Environments

4 Ways Your Email Suppression Lists Can Help You Reduce Costs

For price-conscious shoppers, Black Friday and Cyber Monday are practically holidays themselves. They’re big days for consumers, and they’re big days for email marketers too. After all, whether people shop online or brave the [...]

By |June 16th, 2020|Categories: Affiliate Marketing, Suppression Lists|Comments Off on 4 Ways Your Email Suppression Lists Can Help You Reduce Costs

The CAN-SPAM Act: Staying Compliant in 2020

Can Violating CAN-SPAM get you in trouble? On December 16, 2003, the CAN-SPAM Act was passed, making this the 17th anniversary of email compliance in the United States. 17 years is practically an eternity [...]

By |June 2nd, 2020|Categories: Email Compliance|Comments Off on The CAN-SPAM Act: Staying Compliant in 2020

How Database Flexibility Helps Retain Customers

The job of a marketer doesn’t end once you’ve gotten a customer to opt-in to communications. Customers want to be heard just as much as you want your message to be heard by them. [...]

By |May 26th, 2020|Categories: Email Compliance, Opt-Out Management|Comments Off on How Database Flexibility Helps Retain Customers

Give Your Customers Control with an UnsubCentral Preference Center

Customer interactions drive a company’s marketing strategy. Whether it’s in the form of emails, special offers, texts, or phone calls, the way you communicate with your customer base is hugely important. But so are unsubscribe [...]

By |April 15th, 2020|Categories: Preference Centers, Email Marketing|Comments Off on Give Your Customers Control with an UnsubCentral Preference Center