Three Marketing Email Unsubscribe Risk Management Tips
When a consumer unsubscribes from a mailing list, they have a few specific expectations. They want to unsubscribe immediately from marketing email, and they also want to unsubscribe completely. This sounds like it is totally [...]
The California Consumer Privacy Act: What It Is and Why It Matters to Marketers
On January 1, 2020, the California Consumer Privacy Act (CCPA) will officially go into effect, marking the beginning of a new era for both marketers and customers. Perhaps the most comprehensive and thorough of its [...]
New Feature: Email Client Suppression for Outlook
Odds are, you maintain email compliance in your marketing emails, but what about when your company sends email from Outlook? The importance of email compliance doesn’t go away when you send from outside your [...]
The FTC’s CAN-SPAM Decision: What You Need to Know
A lot of things have changed in the last couple years. For better or worse, the CAN-SPAM Act isn’t one of those things.On February 12, 2019, the Federal Trade Commission announced that it unanimously voted [...]
How to Maintain Email Compliance Across Multiple Platforms
Last week, UnsubCentral hosted a lunch & learn session with the Austin Marketo User Group. Our presentation, “Maintaining Email Compliance across Multiple Platforms,” covered the ins and outs of syncing unsubscribe data for email programs [...]
2019’s Most Important Email Marketing Trend
2019 is here, and with it, a slew of predictions for what’s to come in 2019. As an email marketer, no doubt you’ve seen an email marketing trend list or collection of predictions; more likely, [...]
The CAN-SPAM Act at 15: Staying Compliant in 2019
On December 16, 2003, the CAN-SPAM Act was passed, making last Sunday the 15th anniversary of email compliance in the United States. 15 years is practically an eternity in internet time, so to refresh [...]
4 Ways Your Email Suppression Lists Can Help You Reduce Costs
For price-conscious shoppers, Black Friday and Cyber Monday are practically holidays themselves. They’re big days for consumers, and they’re big days for email marketers too. After all, whether people shop online or brave the [...]
UnsubCentral in Denver: Snapshots from Marketo’s Demo Day
On July 26, UnsubCentral’s Pat Asbra and Ben Flora attended Marketo’s first-ever Demo Day. At this inaugural event, Marketo LaunchPoint partners gathered to showcase how their solutions help marketers get more out [...]
3 Tips for Using Suppression Lists in Your Email Marketing Strategy
How have you improved your email marketing strategy in 2018? If your email program is still stuck in 2017, a recent Marketo blog post gives marketers 5 email tips for 2018. From [...]