Beyond Compliance

The UnsubCentral Blog

Blog2020-01-04T07:05:40+00:00

Unique Challenges of Managing Unsubscribes When Working with Affiliates

Managing unsubscribe lists is a huge part of any company leveraging email marketing. There are countless reasons why an individual or business may request to be taken off a contact list. What’s most important [...]

By |February 5th, 2020|Categories: Affiliate Marketing, Email Compliance, Opt-Out Management|0 Comments

Three Marketing Email Unsubscribe Risk Management Tips

When a consumer unsubscribes from a mailing list, they have a few specific expectations. They want to unsubscribe immediately from marketing email, and they also want to unsubscribe completely. This sounds like it is totally [...]

By |January 3rd, 2020|Categories: Email Compliance, Opt-Out Management|Comments Off on Three Marketing Email Unsubscribe Risk Management Tips

The California Consumer Privacy Act: What It Is and Why It Matters to Marketers

On January 1, 2020, the California Consumer Privacy Act (CCPA) will officially go into effect, marking the beginning of a new era for both marketers and customers. Perhaps the most comprehensive and thorough of its [...]

By |December 4th, 2019|Categories: Email Compliance|Comments Off on The California Consumer Privacy Act: What It Is and Why It Matters to Marketers

New Feature: Email Client Suppression for Outlook

Odds are, you maintain email compliance in your marketing emails, but what about when your company sends email from Outlook? The importance of email compliance doesn’t go away when you send from outside your [...]

By |March 4th, 2019|Categories: Email Compliance|Comments Off on New Feature: Email Client Suppression for Outlook

The FTC’s CAN-SPAM Decision: What You Need to Know

A lot of things have changed in the last couple years. For better or worse, the CAN-SPAM Act isn’t one of those things.On February 12, 2019, the Federal Trade Commission announced that it unanimously voted [...]

By |February 19th, 2019|Categories: Email Compliance|Comments Off on The FTC’s CAN-SPAM Decision: What You Need to Know

How to Maintain Email Compliance Across Multiple Platforms

Last week, UnsubCentral hosted a lunch & learn session with the Austin Marketo User Group. Our presentation, “Maintaining Email Compliance across Multiple Platforms,” covered the ins and outs of syncing unsubscribe data for email programs [...]

By |January 29th, 2019|Categories: Email Compliance|Comments Off on How to Maintain Email Compliance Across Multiple Platforms

The CAN-SPAM Act at 15: Staying Compliant in 2019

On December 16, 2003, the CAN-SPAM Act was passed, making last Sunday the 15th anniversary of email compliance in the United States. 15 years is practically an eternity in internet time, so to refresh [...]

By |December 17th, 2018|Categories: Email Compliance|Comments Off on The CAN-SPAM Act at 15: Staying Compliant in 2019

4 Ways Your Email Suppression Lists Can Help You Reduce Costs

For price-conscious shoppers, Black Friday and Cyber Monday are practically holidays themselves. They’re big days for consumers, and they’re big days for email marketers too. After all, whether people shop online or brave the [...]

By |November 16th, 2018|Categories: Affiliate Marketing, Suppression Lists|Comments Off on 4 Ways Your Email Suppression Lists Can Help You Reduce Costs