Beyond Compliance

The UnsubCentral Blog

Blog2020-01-04T07:05:40+00:00

Email Compliance Tool for Corporate Environments

Factoring in Human Error: A New Tool in Email Compliance UnsubCentral offers a variety of tools to help ensure compliance through data centralization and reporting. We’re pleased to announce our latest development in suppression: [...]

By |June 24th, 2020|Categories: UnsubCentral, Email Compliance|Comments Off on Email Compliance Tool for Corporate Environments

The CAN-SPAM Act: Staying Compliant in 2020

Can Violating CAN-SPAM get you in trouble? On December 16, 2003, the CAN-SPAM Act was passed, making this the 17th anniversary of email compliance in the United States. 17 years is practically an eternity [...]

By |June 2nd, 2020|Categories: Email Compliance|Comments Off on The CAN-SPAM Act: Staying Compliant in 2020

How Database Flexibility Helps Retain Customers

The job of a marketer doesn’t end once you’ve gotten a customer to opt-in to communications. Customers want to be heard just as much as you want your message to be heard by them. [...]

By |May 26th, 2020|Categories: Email Compliance, Opt-Out Management|Comments Off on How Database Flexibility Helps Retain Customers

Give Your Customers Control with an UnsubCentral Preference Center

Customer interactions drive a company’s marketing strategy. Whether it’s in the form of emails, special offers, texts, or phone calls, the way you communicate with your customer base is hugely important. But so are unsubscribe [...]

By |April 15th, 2020|Categories: Preference Centers, Email Marketing|Comments Off on Give Your Customers Control with an UnsubCentral Preference Center

How Open Data and Automated List Suppression Increase Email Marketing Success

Every email marketer’s goal is to send their most effective content to contacts actively engaging with their brand. Now, that’s the goal, but what happens when you see open rates decline, spam rates increase, or [...]

By |April 8th, 2020|Categories: Email Marketing, Opt-Out Management|Comments Off on How Open Data and Automated List Suppression Increase Email Marketing Success

Going Beyond the Email Address with UnsubCentral

Managing unsubscribe requests is an important task for any business. In fact, these should be treated as more than requests, but rather as commands. When customers and leads decide they don’t want to hear from [...]

By |March 9th, 2020|Categories: Email Marketing, Opt-Out Management|Comments Off on Going Beyond the Email Address with UnsubCentral

UnsubCentral and HubSpot now have a Seamless Integration

We are excited to announce that UnsubCentral and HubSpot can now seamlessly communicate your email suppression list data and sync email preferences. The integration is a two-way connection and easily setup within minutes. If [...]

By |March 3rd, 2020|Categories: UnsubCentral, Opt-Out Management, Suppression Lists|Comments Off on UnsubCentral and HubSpot now have a Seamless Integration

Unique Challenges of Managing Unsubscribes When Working with Affiliates

Managing unsubscribe lists is a huge part of any company leveraging email marketing. There are countless reasons why an individual or business may request to be taken off a contact list. What’s most important [...]

By |February 5th, 2020|Categories: Affiliate Marketing, Email Compliance, Opt-Out Management|Comments Off on Unique Challenges of Managing Unsubscribes When Working with Affiliates

Three Marketing Email Unsubscribe Risk Management Tips

When a consumer unsubscribes from a mailing list, they have a few specific expectations. They want to unsubscribe immediately from marketing email, and they also want to unsubscribe completely. This sounds like it is totally [...]

By |January 3rd, 2020|Categories: Email Compliance, Opt-Out Management|Comments Off on Three Marketing Email Unsubscribe Risk Management Tips

The California Consumer Privacy Act: What It Is and Why It Matters to Marketers

On January 1, 2020, the California Consumer Privacy Act (CCPA) will officially go into effect, marking the beginning of a new era for both marketers and customers. Perhaps the most comprehensive and thorough of its [...]

By |December 4th, 2019|Categories: Email Compliance|Comments Off on The California Consumer Privacy Act: What It Is and Why It Matters to Marketers