The CAN-SPAM Act: Staying Compliant in 2020
Can Violating CAN-SPAM get you in trouble? On December 16, 2003, the CAN-SPAM Act was passed, making this the 17th anniversary of email compliance in the United States. 17 years is practically an eternity [...]
How Database Flexibility Helps Retain Customers
The job of a marketer doesn’t end once you’ve gotten a customer to opt-in to communications. Customers want to be heard just as much as you want your message to be heard by them. [...]
Give Your Customers Control with an UnsubCentral Preference Center
Customer interactions drive a company’s marketing strategy. Whether it’s in the form of emails, special offers, texts, or phone calls, the way you communicate with your customer base is hugely important. But so are unsubscribe [...]
How Open Data and Automated List Suppression Increase Email Marketing Success
Every email marketer’s goal is to send their most effective content to contacts actively engaging with their brand. Now, that’s the goal, but what happens when you see open rates decline, spam rates increase, or [...]
Going Beyond the Email Address with UnsubCentral
Managing unsubscribe requests is an important task for any business. In fact, these should be treated as more than requests, but rather as commands. When customers and leads decide they don’t want to hear from [...]
UnsubCentral and HubSpot now have a Seamless Integration
We are excited to announce that UnsubCentral and HubSpot can now seamlessly communicate your email suppression list data and sync email preferences. The integration is a two-way connection and easily setup within minutes. If [...]
Unique Challenges of Managing Unsubscribes When Working with Affiliates
Managing unsubscribe lists is a huge part of any company leveraging email marketing. There are countless reasons why an individual or business may request to be taken off a contact list. What’s most important [...]
Three Marketing Email Unsubscribe Risk Management Tips
When a consumer unsubscribes from a mailing list, they have a few specific expectations. They want to unsubscribe immediately from marketing email, and they also want to unsubscribe completely. This sounds like it is totally [...]
The California Consumer Privacy Act: What It Is and Why It Matters to Marketers
On January 1, 2020, the California Consumer Privacy Act (CCPA) will officially go into effect, marking the beginning of a new era for both marketers and customers. Perhaps the most comprehensive and thorough of its [...]
New Feature: Email Client Suppression for Outlook
Odds are, you maintain email compliance in your marketing emails, but what about when your company sends email from Outlook? The importance of email compliance doesn’t go away when you send from outside your [...]