Outlook and UnsubCentral Can Now Be Integrated
We are proud to announce that UnsubCentral can integrate with Microsoft Outlook. This Outlook integration will make it a breeze for you to send emails while implementing your email suppression list data and syncing [...]
Learning From Sephora: How to Avoid a Data Privacy Lawsuit
Consumer privacy is more important than ever, with California taking the lead in protecting consumers’ rights. The CCPA ensures that consumers have the right to: Know about the personal information a business collects about [...]
The Marketing Compliance Checklist for Beginners
Every successful marketing campaign needs creative content, strong initiatives to engage, and a well-executed brand strategy. But creating engaging content is only half the battle. Your promotional and commercial collateral also needs to meet [...]
4 Areas Email Marketing Best Practices Overlook
Currently, there are more than 4 billion email users worldwide with the average individual looking through their emails approximately 15 times a day. So, what does this mean? It means that email marketing is [...]
The CAN-SPAM Act: How to Stay Compliant in 2022
Did You Know Bad Email Management Can Be Costly? In a digital age, many businesses are turning to email marketing as their preferred method of connecting with current and prospective customers. However, when it [...]
Time’s Up For Third-Party Cookies
For a long time, third-party cookies were the go-to choice for brands who wanted to drive personalized and targeted advertising campaigns. With rules and regulations around user data privacy starting to change, third—party cookies [...]
7 Tips for Improved Email Compliance and Deliverability
No matter the size of your business, utilizing email marketing in your outbound strategy is a highly effective tool for increasing brand awareness and reaching your target audience. However, email, like any form of [...]
5 Ways to Use Suppression Lists to Improve Email Performance
When it comes to email marketing, understanding the groups that make up your audience is key. Because your target audience is composed of countless unique individuals, email marketers must make use of list management strategies [...]
How EnerBank Uses the UnsubCentral + HubSpot Integration to Guarantee Marketing Compliance and Improve Workflows
Who is Enerbank? EnerBank is a home improvement lender, helping contractors grow their businesses and homeowners achieve the home of their dreams. The specialized bank has been offering custom loan payment options and services [...]
CAN-SPAM Compliance Checklist: 4 Mandatory Tasks
The CAN-SPAM Act was created in 2003 to serve as a set of guidelines directing email marketing initiatives - compliance is necessary for. It also serves as a methodology for creating better relationships and opportunities [...]