The CAN-SPAM Act: How to Stay Compliant in 2023
Did You Know Bad Email Management Can Be Costly?Email marketing is a popular way for companies to engage with both present and potential clients in the digital age. The CAN-SPAM Act, however, has such a [...]
Email Preference Center Tips & Best Practices
An email preference center is a sophisticated yet indispensable tool in email marketing, designed to empower subscribers with a seamless and personalized experience in managing their email subscriptions. Serving as a dedicated portal, the [...]
How UnsubCentral Seamlessly Integrates With ActiveCampaign
ActiveCampaign and UnsubCentral can be seamlessly integrated to provide businesses with a powerful email marketing solution. ActiveCampaign offers a range of tools for email marketing, marketing automation, and customer relationship management. With ActiveCampaign's customer-centric [...]
How Honoring Unsubscribes Improves Sender Reputation
Email marketing is an essential component of modern digital marketing strategies, with businesses of all sizes leveraging its power to reach customers and drive sales. However, as with any marketing tactic, email campaigns must [...]
Sendgrid and UnsubCentral Can Now Be Integrated
UnsubCentral supports a seamless integration with Twilio’s SendGrid, a leading email marketing platform that enables businesses to send and manage email campaigns. This integration streamlines the process of transferring SendGrid suppression list data and [...]
Managing Unsubscribes & Your Unsubscribe Rate
Email marketing is an essential tool for businesses to engage with their customers. The unsubscribe rate, also known as the opt-out rate, refers to the percentage of recipients who choose to stop receiving future [...]
How UnsubCentral Seamlessly Integrates With Marketo
UnsubCentral can integrate with Adobe Marketo. This Marketo integration streamlines communication between the two platforms, allowing for the seamless transfer of email suppression list data and synchronization of email preferences. Marketo is a powerful [...]
What Is A Suppression List?
Suppression lists, also referred to as do not contact lists play a crucial role in the world of email marketing and sales team outreach which can be often overlooked. Simply put, suppression or do [...]
Klaviyo and UnsubCentral Can Now Be Integrated
We are thrilled to unveil that UnsubCentral now seamlessly integrates with the leading e-commerce marketing automation platform, Klaviyo. With this Klaviyo integration, you can effortlessly send emails while utilizing your email Klaviyo suppression list [...]
What is an Email Opt Out List?
Email marketing is a powerful tool for businesses to reach a broad audience and build customer relationships. However, it's important to ensure that your email marketing campaigns comply with laws governing email marketing and [...]