Email Compliance in 2017: The State of CAN-SPAM
It’s been almost 14 years since the CAN-SPAM Act passed. A lot has changed in the email marketing world since then. ESPs have come and gone, the rise of engagement metrics have relegated [...]
How Intelligent Capture Widgets Lead to Smarter Email List Growth
If you’ve ever had an office job or even just watched a TV show about people who do, you’ve definitely heard the phrase, “Work smarter, not harder.” Maybe you’ve even heard it today. [...]
Turn Site Visitors into Leads with Onsite Email Capture
As the calendar inched ever closer to the Great Eclipse of 2017, millions of sky-curious Americans set out to prepare. These amateur astronomers turned to the internet for eclipse glasses, travel accommodations, and [...]
UnsubCentral’s Email Suppression List Security Makes the Honor Roll…Again!
At UnsubCentral, we take email suppression list security pretty seriously. And it shows. For the third year in a row, UnsubCentral qualified for the Online Trust Alliance’s Honor Roll. What does that mean? [...]
Email Marketing Superlatives: And the Winners Are…
Graduates have thrown their caps, classmates have signed each other's yearbooks, final exams have been tossed in the trash. There's no doubt about it, summer is in full swing! Still, as much as [...]
The Mother of All Email Marketing Best Practices (UnSub)
Email best practices: They’re why you get out of bed in the morning and they’re why you can’t wait to collapse into bed at night. They’re why, when you finally drift off, even your [...]
Responsive Email is Officially Mainstream. Here’s 10 Things to Know.
Google sent the email marketing world into a frenzy last month when they announced that Gmail is finally introducing support for embedded styles and CSS media queries. For the developer, embedded styles can save [...]
5 Must-Have Emails for Your Automated Email Program
You know when your circle of friends is 20 minutes into a heated discussion about, say, which R.E.M. album was the best*, and then somebody interrupts just to say how long it took to find [...]
Email Best Practices: The Online Trust Alliance’s 2016 Report
Every year since 2005, the Online Trust Alliance has released their report on enhancing user trust, data security, and responsible privacy and marketing practices. Email best practices for marketing is one of their main [...]
QUIZ: How Healthy is Your Email Program?
Just like the people who run them, marketing programs need periodic health checks to ensure certain levels (e.g. deliverability, engagement, list attrition) are within the normal range. Answer these 6 questions to get a [...]