Beyond Compliance
We’ve challenged ourselves to make an “easy button” for the industry when it comes to syncing data and staying compliant.
Failing to meet these requirements can result in hefty fines. In fact, each email sent in violation of the CAN-SPAM Act can cost up to $42,530. Additional fines
If email list suppression is part of your marketing team’s strategy, Unsub Central is a tool built with
Of course, sometimes honoring unsubscribes promptly is easier said than done, especially if you have a complex
Are you a Marketo user? Are you planning to become a Marketo user? Are you a non-Marketo user who enjoys keeping up with Marketo API integration news for some reason?
A good preference collector lets a customer pick frequency, topic, and mode of communication. It’s also a good option for unsubscription damage control. Providing a preference center can encourage your
Alternate options for your preference center include updating email addresses, changing mailing frequency, choosing which topic (or topics) they want to be contacted about, and communication type (maybe they prefer
It’s a regular day. You’re getting ready to push that send button on an email campaign. Suddenly, you hear a sweetly shimmering voice in your ear, “Wait! Wait! Are you
We are all aware of the potential costs of a CAN-SPAM violation ($16,000 per each individual email: ouch) and the cost to your brand reputation caused by emailing customers and
Consider segmenting your emails. Here’s an article from Marketing Sherpa that outlines some legit claims in favor of segmentation.
We here at UnsubCentral can also help you with
