There are many benefits to making email co-marketing part of your marketing strategy. It will give you the opportunity to create lasting relationships with like-minded brands. A co-marketing campaign will allow you to be introduced and get to know a new audience that is open to building a trusting relationship with your brand. It will [...]
Here’s the newest low-down on some more than cool co-marketing we’ve seen lately. If you were there when we went on our most recent tour of publishers winning with co-marketing, then you’ll have some idea of what to look forward to in this article. If not, catch up here first, and prepare to be amazed [...]
Once you’ve completed the herculean task of picking a company to co-market with, it’s time to decide how to execute your plan. Will you offer a giveaway? A discount? Provide beloved customers (or potential customers) with invaluable information? And once you’ve answered these questions, on an even more practical level, how do you execute [...]
What happens when brilliant brands collaborate to reach more people via email? Basically, everyone wins—including consumers, who might otherwise have missed out on products and services that fit them to a tee. It’s called co-marketing, and it can take on different forms, even within the email channel. Co-marketing email is different from co-branded email [...]
Right now most email marketers are knee-deep in holiday campaigns: Black Friday, Cyber Monday, Green Monday, Super Saturday… But the New Year will be here before you know it, and you’ll want strong numbers to maintain the momentum you built in Q4. So how’s this for a fresh idea? Consider adding a co-marketing email [...]