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One of the most common reasons for unsubscribing from a brand’s communications is frequency. Implementing a preference page on your site allows you to hang on to email subscribers by giving them a chance to receive email at a cadence that’s more comfortable for them. Get the guide to see how some brands are using opt down options to great success.
Get the guide, and you’ll see examples of preference centers that:
Are you ready to optimize your email subscriber experience? Start by seeing how these brands do it. Download UnsubCentral’s Preference Center Lookbook to see how email marketers are empowering subscribers with preference pages.