Did You Know Bad Email Management Can Be Costly?
Email marketing is a popular way for companies to engage with both present and potential clients in the digital age. The CAN-SPAM Act, however, has such a set of guidelines that must be respected when it comes to email marketing. Your brand may be subject to fines and penalties totaling up to $43,280 for each email sent if found to be in violation. Moreover, ignoring CAN-SPAM compliance undermines the reputation and image of your brand overall and leaves it unprotected.
Unsurprisingly, we have seen an increase in the number of sales and marketing teams receiving fines for non-compliance. That’s why we will be delving into every aspect of the CAN-SPAM Act so you can comprehend this complex environment and what it means to be 100 percent compliant in 2023.
What is CAN-SPAM?
An American statute known as the CAN-SPAM Act of 2003 establishes guidelines for commercial email and promotional messaging. This statute states that commercial emails must provide recipients with a clear and obvious mechanism to opt out of receiving further emails, and they cannot include misleading subject lines or inaccurate information in the header fields. The use of misleading subject lines or false sender information is likewise forbidden by law, as is sending emails to addresses obtained inadvertently.
Why CAN-SPAM Matters
For email marketers and senders to stay out of legal trouble and keep their receivers’ trust, CAN-SPAM compliance is crucial. The sender’s reputation and email deliverability may suffer as a result of non-compliance, but that should be the least of CAN-SPAM violators’ concerns. Violators can also look forward to fines of up to $43,280 per email sent in violation of CAN-SPAM rules.
How to Stay Compliant in 2023
Here are some key tips for staying compliant with CAN-SPAM in 2023:
- Use honest subject lines: Your email’s subject line should appropriately describe the message’s content.
- Identify your message as an advertisement: If your email contains any advertising or promotional material, you must make it clear that it is doing so.
- Provide a simple CAN-SPAM unsubscribe option: A clear and obvious mechanism for recipients to opt out of receiving emails from you in the future must be included in every email you send.
- Respect opt-out requests right away: You must comply with a recipient’s request to unsubscribe within ten business days of receiving it.
- Include your physical address: A physical address where you can receive mail should be included in your email.
- Use third-party email lists with caution: Be sure that the recipients on any third-party email lists you use have consented to receive your messages.
Using a CAN-SPAM compliance solution like UnsubCentral can help ensure that you are complying with all legal standards and avoiding any potential breaches.
To avoid fines and keep the trust of their recipients, email marketers and senders must adhere to CAN-SPAM in 2023. You can make sure that you’re not breaking the law and that your recipients continue to have faith in you by adhering to the CAN-SPAM rules described in this blog post. Always remember to provide a simple CAN-SPAM unsubscribe option, label your message as advertising if appropriate, and immediately honor opt-out requests. UnsubCentral can significantly expedite this compliance procedure and make sure that all criteria are satisfied by serving as a CAN-SPAM compliance solution for your business.