GDPR: General Data Protection Regulation

What is GDPR?

The General Data Protection Regulation (GDPR) is the European Union’s new set of data privacy and protection rules.

Beginning May 25, 2018, all organizations that process the personal data of EU citizens are expected to be compliant with GDPR requirements.

GDPR affects all entities that send email to data subjects in the EU.

What are the consequences of noncompliance?

Failure to comply with GDPR can result in a fine of up to 20 million euros or 4 percent annual global turnover. For some, that could mean millions—or even billions—in lost revenue.