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So far UnsubCentral has created 103 blog entries.

QUIZ: How Healthy is Your Email Program?

Just like the people who run them, marketing programs need periodic health checks to ensure certain levels (e.g. deliverability, engagement, list attrition) are within the normal range. Answer these 6 questions to get a pulse on your program. Not sure where to find the answers? Let us help!   1.) Are you keeping an [...]

By | October 18th, 2016|Email Strategy, Personalization, email program, ROI|Comments Off on QUIZ: How Healthy is Your Email Program?

3 Very Merry Co-Marketing Ideas (with Bonus Advice on List Scrubbing)

What happens when brilliant brands collaborate to reach more people via email? Basically, everyone wins—including consumers, who might otherwise have missed out on products and services that fit them to a tee. It’s called co-marketing, and it can take on different forms, even within the email channel. Co-marketing email is different from co-branded email [...]

By | December 16th, 2015|Email Comarketing, Email Partners, list scrubbing|Comments Off on 3 Very Merry Co-Marketing Ideas (with Bonus Advice on List Scrubbing)

5 Reasons you Should Replace your In House Solution with a SaaS Product

The Benefits of Selecting a SaaS Provider for your Suppression List ManagementMore and more businesses are choosing to replace their in house solutions with a SaaS product. Why devote your valuable internal resources to do anything outside of your core competency? Here are a few reasons why it makes sense to outsource your list suppression [...]

By | May 29th, 2014|SaaS|Comments Off on 5 Reasons you Should Replace your In House Solution with a SaaS Product

Up, Down, Over and Out: 4 Email Opt-Out Management Ideas

In the summer, everyone is on the move. School is out. Camp is in session. Workdays end earlier. The beach house is open for business… Paying attention to consumers’ changing schedules and shifting habits can pay off big for brands. So how do you tailor your email approach, in order to accommodate June-September lifestyles? Just [...]

By | July 1st, 2015|opt-out management|Comments Off on Up, Down, Over and Out: 4 Email Opt-Out Management Ideas

The Benefits of Using Software as a Service (SaaS)

If you work in any technology, marketing or email- related fields, chances are that you've utilized a Software as a Service (SaaS) platform at some point. As more and more SaaS offerings become available to replace traditional software licenses we thought it would be a good idea to look at some of the benefits to [...]

By | May 13th, 2014|Digital Marketing|Comments Off on The Benefits of Using Software as a Service (SaaS)

Stay In The Pink and Out of The SPAM Folder

There comes a time in all our marketing lives where we wonder, what have we done? This moment can manifest for a variety of reasons, but email campaigns should never be one. Emails are that standby guy in the rom-com, the old friend the girl can always count on to deliver. Email is our Duckie. [...]

By | May 26th, 2016|Preference Centers, opt-out management|Comments Off on Stay In The Pink and Out of The SPAM Folder

Avoiding the Pitfalls of Attribution: A Recap

CJU Recap: Avoiding the Pitfalls of Attribution Like we mentioned on Friday, we’d love to share a few key takeaways from some of the sessions we attended at CJU. The best session of the conference, in my humble opinion, was ‘Avoiding the Pitfalls of Attribution.’ Dave Osman of CJ Affiliate by Conversant and Natasha Moonka [...]

By | September 17th, 2014|Digital Marketing|Comments Off on Avoiding the Pitfalls of Attribution: A Recap

Big News for UnsubCentral!

It is with great excitement that we announce that UnsubCentral is under new ownership! This huge change has been in the works for many months and is something our team has worked incredibly hard to make happen. What does this mean for you? Well, first and foremost, it means reinvesting in the UnsubCentral platform. We've [...]

By | March 28th, 2014|UnsubCentral Company News|Comments Off on Big News for UnsubCentral!

UnsubCentral Heads to California!

The UnsubCentral Client Services team will be in Southern California for a partner/ client roadshow at the end of the month. We'll be in San Diego, Orange county and Los Angeles April 29th - May 2nd. Our schedule is filling up quickly, but if you are a client in the area we'd love to setup [...]

By | April 14th, 2014|UnsubCentral Company News|Comments Off on UnsubCentral Heads to California!

UnsubCentral is Growing!

We are excited to announce that the UnsubCentral team is growing! We're hiring for our Austin location and have several positions open. We're looking for innovativ e, hard working individuals who are ready to make their mark on the email and affiliate marketing industries. We offer a competitive compenstation and benefits p ackage, a stocked [...]

By | April 21st, 2014|UnsubCentral Company News|Comments Off on UnsubCentral is Growing!