Yearly Archives: 2018

/2018

The CAN-SPAM Act at 15: Staying Compliant in 2019

On December 16, 2003, the CAN-SPAM Act was passed, making last Sunday the 15th anniversary of email compliance in the United States. 15 years is practically an eternity in internet time, so to refresh your memory, here are just a few requirements posed by the CAN-SPAM Act: Emailers must not email recipients who have [...]

By |2020-06-02T21:43:10+00:00December 17th, 2018|Email Compliance|Comments Off on The CAN-SPAM Act at 15: Staying Compliant in 2019

4 Ways Your Email Suppression Lists Can Help You Reduce Costs

For price-conscious shoppers, Black Friday and Cyber Monday are practically holidays themselves. They’re big days for consumers, and they’re big days for email marketers too. After all, whether people shop online or brave the crowds, the first place they look for a deal is their email inbox. In fact, email is the channel consumers [...]

By |2018-11-16T14:21:05+00:00November 16th, 2018|Affiliate Marketing, Suppression Lists|Comments Off on 4 Ways Your Email Suppression Lists Can Help You Reduce Costs

UnsubCentral in Denver: Snapshots from Marketo’s Demo Day

On July 26, UnsubCentral’s Pat Asbra and Ben Flora attended Marketo’s first-ever Demo Day. At this inaugural event, Marketo LaunchPoint partners gathered to showcase how their solutions help marketers get more out of Marketo. As a certified Marketo partner, UnsubCentral had the opportunity to introduce our email compliance solutions to the broader [...]

By |2018-08-07T14:17:00+00:00August 6th, 2018|UnsubCentral|Comments Off on UnsubCentral in Denver: Snapshots from Marketo’s Demo Day

3 Tips for Using Suppression Lists in Your Email Marketing Strategy

How have you improved your email marketing strategy in 2018? If your email program is still stuck in 2017, a recent Marketo blog post gives marketers 5 email tips for 2018. From email personalization and segmentation to creating full-funnel campaigns, the post is jam-packed with strategies to incorporate into your email program. [...]

By |2018-08-02T14:02:09+00:00August 2nd, 2018|Email Marketing, Suppression Lists|Comments Off on 3 Tips for Using Suppression Lists in Your Email Marketing Strategy

Don’t just manage unsubscribe rates, manage email unsubscribers too.

A recent post over at the Marketo blog gives email marketers expert advice for getting a handle on rising unsubscribe rates. If you’re looking for a way to lower your unsubscribe rates, the post recommends doing the following: Increasing the relevance of content with additional email list segmentation Personalizing your email content [...]

By |2018-07-17T14:41:07+00:00July 17th, 2018|Opt-Out Management|Comments Off on Don’t just manage unsubscribe rates, manage email unsubscribers too.

Guest Post: 3 Best Practices to A/B Testing Email Campaigns

Guest post by Madrivo. A/B testing your email campaigns can take the form of testing copywriting, images, call to action prompts and more. It is a powerful way to drive conversion rate optimization that can be used to justify decision making around enhancing marketing content for your email campaigns. It can be [...]

By |2019-01-21T16:58:46+00:00June 13th, 2018|Email Best Practices|Comments Off on Guest Post: 3 Best Practices to A/B Testing Email Campaigns

Guest Post: Easily Prevent Fake Data with Web Form Security

This guest post is brought to you by xVerify. The phrase "what you don't know, don't hurt" does not apply in the digital marketing world. Fake data has been a consistent problem for online marketers. On average, 15-18% of new website registrations are either fictitious or inaccurate. So, why have you not [...]

By |2018-06-07T18:17:41+00:00June 5th, 2018|Email Marketing|Comments Off on Guest Post: Easily Prevent Fake Data with Web Form Security

UnsubCentral: A Marketo-Certified Technology Partner

Here at UnsubCentral, we're proud to announce that UnsubCentral's integration with Marketo is now certified, making us a Marketo Certified Technology Partner. What does that mean? Well, first of all, it means we get to display this neat little icon: But it's not just good news for us. It also means for Marketo [...]

By |2019-04-10T13:07:00+00:00April 26th, 2018|UnsubCentral|Comments Off on UnsubCentral: A Marketo-Certified Technology Partner

Guest Post: 5 Types of Email That Will Engage Your Customers

We receive a plethora of emails every single day. Irrelevant incoming emails have risen to 58% from just a few years ago. So how can we increase the 42% of relevant emails that we receive? How do we keep our customers engaged and want to open the emails we send? There are different ways to engage your [...]

By |2018-04-20T13:51:22+00:00April 24th, 2018|Email Marketing|Comments Off on Guest Post: 5 Types of Email That Will Engage Your Customers

GDPR: 4 Things Email Marketers Can Do

The European Union’s General Data Protection Regulation takes effect on May 25, 2018. That means companies have a little over a month left to complete the overhaul of their data collection, storage, and usage practices required by these new rules. If you haven’t started preparing, you’re probably not alone. At the end [...]

By |2019-11-19T03:17:36+00:00April 17th, 2018|Email Compliance|Comments Off on GDPR: 4 Things Email Marketers Can Do