Automate your list management with UnsubCentral’s Marketo API integration

Are you a Marketo user? Are you planning to become a Marketo user? Are you a non-Marketo user who enjoys keeping up with Marketo API integration news for some reason? Good news! UnsubCentral now integrates with Marketo, allowing all Marketoans to centralize email list data securely, safely, and — best of all — automatically. [Click […]
Email Deliverability: Maintaining a High-Quality List

If you would like more information on what it takes to maintain a high-quality email list and ensure that your emails are deliverable, contact the madrivo team!
Originally appeared on Madrivo.
Preference Center Strategy: 5 Ways to Give Email Subscribers a Choice

Email marketers know one of the best ways to keep subscribers happy is to let them choose what emails they receive. That’s why marketers implement preference centers. Sometimes giving your email audience that choice can be the difference between an engaged subscriber and an opt-out. When it comes to preference centers, email marketers also have […]