Yearly Archives: 2017

/2017

Getting Ready for GDPR with Email Preference Centers

With just months to go before the EU’s General Data Protection Regulations go into effect, email marketers are working hard to get their accountability and compliance measures in order before GDPR Day, May 28, 2018. And it’s not just brands and publishers in the European Union. Whether you’re in Europe or Yonkers, [...]

By |2018-01-22T20:40:05+00:00December 12th, 2017|Preference Centers, Email Compliance|Comments Off on Getting Ready for GDPR with Email Preference Centers

[Guest Post] 3 Critical Components of a Successful Email Campaign

This guest post is brought to you by Madrivo. Madrivo is a premier affiliate network that connects brand name advertisers with high-quality publishers in order to engage with consumers across multiple media channels. These three vital components of an email can make or break your campaign. As any email marketer knows, sending email is more [...]

By |2019-04-08T17:02:31+00:00December 12th, 2017|Email Programs, Email Best Practices|Comments Off on [Guest Post] 3 Critical Components of a Successful Email Campaign

Automate your list management with UnsubCentral’s Marketo API integration

Are you a Marketo user? Are you planning to become a Marketo user? Are you a non-Marketo user who enjoys keeping up with Marketo API integration news for some reason? Good news! UnsubCentral now integrates with Marketo, allowing all Marketoans to centralize email list data securely, safely, and -- best of all [...]

By |2018-04-04T15:33:51+00:00November 28th, 2017|UnsubCentral, List Scrubbing, Opt-Out Management|Comments Off on Automate your list management with UnsubCentral’s Marketo API integration

[Guest Post] Email Deliverability: Maintaining a High-Quality List

This guest post originally appeared on Madrivo. Madrivo is a premier affiliate network that connects brand name advertisers with high-quality publishers in order to engage with consumers across multiple media channels. Increase your email deliverability by staying up-to-date on emerging industry advances. There are multiple factors that contribute to good email delivery, and one of them [...]

By |2017-11-14T15:29:46+00:00November 14th, 2017|Email Programs, Email Best Practices|Comments Off on [Guest Post] Email Deliverability: Maintaining a High-Quality List

Preference Center Strategy: 5 Ways to Give Email Subscribers a Choice

Email marketers know one of the best ways to keep subscribers happy is to let them choose what emails they receive. That’s why marketers implement preference centers. Sometimes giving your email audience that choice can be the difference between an engaged subscriber and an opt-out. When it comes to preference centers, email marketers [...]

By |2019-04-08T17:04:44+00:00November 8th, 2017|Preference Centers, Email Best Practices|Comments Off on Preference Center Strategy: 5 Ways to Give Email Subscribers a Choice

[Guest Post] 3 Darn Good Reasons Why You Should Use Email Marketing to Gain New Customers Instead of Social

This guest post was originally written by Rebecca Felker for Madrivo.  New to email marketing? Here are some tips to get you on the right track. “No matter how old it gets, email marketing will still be relevant.” –Para Arora Social media is the shiny new object. Facebook, LinkedIn, Snapchat and Twitter (to name [...]

By |2019-04-08T17:05:12+00:00October 17th, 2017|Email Marketing, List Growth|Comments Off on [Guest Post] 3 Darn Good Reasons Why You Should Use Email Marketing to Gain New Customers Instead of Social

Affiliate Email Marketing Best Practices for Safe Emailing

Happy Halloween! Okay, fine, it’s barely even October, but admit it: Halloween isn’t just October 31. It’s a month-long affair. People start preparing for Halloween the second the calendar turns to October. After all, there’s a lot to do. You’ve got parties to plan. Costumes to create. And those skeletons aren’t going to [...]

By |2019-04-08T17:07:18+00:00October 4th, 2017|Affiliate Marketing, Email Compliance|Comments Off on Affiliate Email Marketing Best Practices for Safe Emailing

Email Compliance in 2017: The State of CAN-SPAM

It’s been almost 14 years since the CAN-SPAM Act passed. A lot has changed in the email marketing world since then. ESPs have come and gone, the rise of engagement metrics have relegated most malicious email straight to junk, other countries have passed their own email regulations, and media queries have made marketing [...]

By |2019-04-08T17:08:39+00:00September 19th, 2017|Email Compliance|Comments Off on Email Compliance in 2017: The State of CAN-SPAM

UnsubCentral’s Email Suppression List Security Makes the Honor Roll…Again!

At UnsubCentral, we take email suppression list security pretty seriously. And it shows. For the third year in a row, UnsubCentral qualified for the Online Trust Alliance’s Honor Roll. What does that mean?  In short, it means UnsubCentral is an industry leader in security and privacy excellence. But if you want to know [...]

By |2018-04-04T15:36:21+00:00July 26th, 2017|UnsubCentral|Comments Off on UnsubCentral’s Email Suppression List Security Makes the Honor Roll…Again!

Email Marketing Superlatives: And the Winners Are…

Graduates have thrown their caps, classmates have signed each other's yearbooks, final exams have been tossed in the trash. There's no doubt about it, summer is in full swing! Still, as much as we love not being in school, we can't help but miss those yearbook awards. You know, the superlatives they gave [...]

By |2019-04-08T17:12:49+00:00July 13th, 2017|Email Marketing|Comments Off on Email Marketing Superlatives: And the Winners Are…