Monthly Archives: August 2016

//August

Why You Might Use Multiple ESPs (and How to Do It Safely)

Whatever your reason for using multiple email service providers, we’re sure you’re looking for ways to manage your current situation not only efficiently but effectively. It can be stressful making sure that every component of your email marketing program is running smoothly, especially when you’re juggling more than one email service provider. There could be [...]

By | 2017-07-10T22:45:53+00:00 August 11th, 2016|Email Campaigns, Email Compliance|Comments Off on Why You Might Use Multiple ESPs (and How to Do It Safely)

6 Do’s and Don’ts for CAN-SPAM Compliance

 The CAN-SPAM Act sets the standards for the sending of commercial email and requires the Federal Trade Commission (FTC) to enforce its rules. The intention of the act is to give recipients the right to decline spam emails. It is imperative to follow these principles because the penalties for non-compliance can be pricey, reaching a [...]

By | 2018-04-04T15:23:17+00:00 August 23rd, 2016|Email Compliance|Comments Off on 6 Do’s and Don’ts for CAN-SPAM Compliance

How UnsubCentral Can Help With Your Opt Outs and Unsubscribes

Our own Cris Angelini recently did an interview on affiliate marketing’s longest running podcast  Affiliate Buzz, hosted by James and Arlene Martell. They discussed how UnsubCentral can help you stay CAN-SPAM compliant while reducing your email list opt-outs.   Here’s the full interview:   JM: What is UnsubCentral? CA: UnsubCentral is a SaaS platform that [...]

By | 2018-04-04T15:23:26+00:00 August 31st, 2016|Email Compliance|Comments Off on How UnsubCentral Can Help With Your Opt Outs and Unsubscribes