3 Ways to Make Unsubscribes Actually Work For You
Alternate options for your preference center include updating email addresses, changing mailing frequency, choosing which topic (or topics) they want to be contacted about, and communication type (maybe they prefer texts). Including these options is a smart way to play defense because they give your customer the option to opt down not out.
Being rejected is never fun and having customers unsubscribe can cause a red alert. The best way to combat that is to be proactive and provide your customers with a pleasant experience and options. By providing both, you can protect your deliverability and reputation and, more importantly, gather intel about when your customers unsubscribe and why. Make those unsubscribes work for you.