Monthly Archives: May 2016

Stay In The Pink and Out of The SPAM Folder

There comes a time in all our marketing lives where we wonder, what have we done? This moment can manifest for a variety of reasons, but email campaigns should never be one. Emails are that standby guy in the rom-com, the old friend the girl can always count on to deliver. Email is our Duckie. [...]

By | 2017-07-10T22:45:54+00:00 May 26th, 2016|Preference Centers, Opt-Out Management|Comments Off on Stay In The Pink and Out of The SPAM Folder

3 Ways to Make Unsubscribes Actually Work For You

The sting of a customer unsubscribing hurts but can be turned into a teachable moment. If the rate at which some your audience is unsubscribing gives you cause for concern, consider revising your email unsubscribe process. There can actually be a benefit to unsubscribes. Keep reading to learn why letting your customers easily say hasta [...]

By | 2017-07-10T22:45:54+00:00 May 18th, 2016|Email Compliance, List Scrubbing, Opt-Out Management|Comments Off on 3 Ways to Make Unsubscribes Actually Work For You