Monthly Archives: March 2016

//March

Best Practices for Political Email Campaigns

We’re well into full political campaign swing.   There’s been heated debates on both sides, campaign dreams rising and crashing, and copious amounts of commercials, social media messages, and emails….oh the emails. Campaign managers have become more sophisticated, incorporating social media into their campaigns via Twitter, Facebook, and Instagram, but email is still important. [...]

By | 2018-04-04T15:16:25+00:00 March 24th, 2016|Email Best Practices, Email Campaigns|Comments Off on Best Practices for Political Email Campaigns

Email Marketing Compliance: Danger, Email Marketer, Danger!

It’s a regular day. You’re getting ready to push that send button on an email campaign. Suddenly, you hear a sweetly shimmering voice in your ear, “Wait! Wait! Are you being CAN-SPAM compliant?” I know this is somewhere on your list of top 10 things that didn’t happen, so let me be the angelic [...]

By | 2017-07-11T23:53:10+00:00 March 16th, 2016|Email Compliance, List Scrubbing, Opt-Out Management|Comments Off on Email Marketing Compliance: Danger, Email Marketer, Danger!

3 Email Tips for Keeping Subscribers Happy

So you’ve been collecting email addresses. Your list is growing, and now you’re ready to launch email campaigns. But before you do, consider these three email tips to keep your audience from pushing those unsubscribe (or SPAM) buttons.           1. Personalize Your Email If I get an email from a company and it’s [...]

By | 2017-07-10T22:45:54+00:00 March 31st, 2016|Email Best Practices, Email Marketing|Comments Off on 3 Email Tips for Keeping Subscribers Happy