Monthly Archives: September 2015

//September

Email Compliance: Managing Affiliates Via Tracking Platform vs Network

According to research from Forrester Consulting, total advertiser spending on affiliate marketing is expected to exceed $4 billion between 2015 and 2016. Forrester’s survey also revealed: The majority of online buyers visit two or three websites before making a purchase. Affiliate marketing “favorably increases consumers’ perceptions of brands.” Nearly seven in ten consumers say they [...]

By |2017-07-10T22:45:54+00:00September 30th, 2015|Email Compliance|Comments Off on Email Compliance: Managing Affiliates Via Tracking Platform vs Network

Actionable Advice on Email Acquisition

Last month UnsubCentral spent time in New York, where we partnered with COGO Labs and LashBack to host an email acquisition panel. Armed with cocktails and a great view, UnsubCentral GM, Todd Boullion and three other industry experts walked through the benefits, risks, and best practices of using email as an acquisition channel. The full video [...]

By |2017-07-10T22:45:54+00:00September 23rd, 2015|Email Compliance, Email Marketing, Opt-Out Management|Comments Off on Actionable Advice on Email Acquisition

Meet the Team: New Sales Director, Selina Yee

At UnsubCentral, we believe there are several things that differentiate us from other SaaS companies. A great product, the most secure platform available, and more than anything, our people. The service we offer our clients is something we take great pride in, and something we are constantly looking to improve. Read below to find [...]

By |2019-04-08T17:35:21+00:00September 16th, 2015|UnsubCentral|Comments Off on Meet the Team: New Sales Director, Selina Yee

5 Great Examples of Brands Using Lightboxes to Attract New Customers

Email acquisition via homepage lightbox actually works—and not just for gathering email addresses. Smart brands are winning new customers with well-designed homepage lightboxes and follow-up messaging. In fact, 29 percent of Internet Retailer's Top 500 companies now use “acquisition to welcome” lightboxes regularly. Five Winning Lightbox Strategies: Lightbox #1: Gap The Strategy: This lightbox aims to capture email [...]

By |2019-04-10T14:46:26+00:00September 2nd, 2015|Email Acquisition, List Growth|Comments Off on 5 Great Examples of Brands Using Lightboxes to Attract New Customers