Monthly Archives: July 2015

//July

Newsjacking: Grow Your Conversions, Not Your Suppression Lists

Big things are happening this summer. The US women’s soccer team just won the World Cup. Shark Week locked its jaws on huge numbers of TV viewers… Instead of competing for consumers’ attention, some brands simply ride the tide—borrowing big-event hashtags and theme-related subject lines, in a practice known as newsjacking. Have you tested [...]

By |2017-07-12T00:28:00+00:00July 29th, 2015|Email Marketing, Suppression Lists|Comments Off on Newsjacking: Grow Your Conversions, Not Your Suppression Lists

The Best Tool for Email Compliance Just Got Better

Every day you’re doing more with email marketing: More mobile. More visual. More personalization. More affiliates and publishers, which means more opt-out data…  Isn’t it time you found a tool for email compliance that works as hard as you do?  Our fully redesigned system (now in beta!) makes suppression list management and email compliance 100 [...]

By |2017-07-10T22:45:54+00:00July 22nd, 2015|Email Compliance|Comments Off on The Best Tool for Email Compliance Just Got Better

Email Marketing Technology: New Tools and Fresh Ideas

New email marketing technology and smarter email platform features are cropping up every day. In fact, some of the “futuristic” concepts marketers talked about just a few years ago—advanced personalization, dynamic content, triggered transactional emails—are now standard practice for most enterprise email programs. Looking ahead, marketers have strong opinions about what should come next. [...]

By |2020-03-02T21:33:46+00:00July 15th, 2015|Email Marketing|Comments Off on Email Marketing Technology: New Tools and Fresh Ideas

Up, Down, Over and Out: 4 Email Opt-Out Management Ideas

In the summer, everyone is on the move. School is out. Camp is in session. Workdays end earlier. The beach house is open for business… Paying attention to consumers’ changing schedules and shifting habits can pay off big for brands. So how do you tailor your email approach, in order to accommodate June-September lifestyles? Just [...]

By |2017-07-10T22:45:54+00:00July 1st, 2015|Opt-Out Management|Comments Off on Up, Down, Over and Out: 4 Email Opt-Out Management Ideas