Monthly Archives: April 2015

//April

Email Opt-Out Management: How to Play Offense with Your Unsubscribes

It’s important to have effective tools in place for email opt-out management. Heck, it’s the law. But great brands can do more than just practice defense. Working to proactively meet email subscriber preferences is equally important. Making an effort to send the right message at the right time can reduce the number of opt [...]

By |2019-04-08T17:52:29+00:00April 27th, 2015|Email Compliance, Email Marketing|Comments Off on Email Opt-Out Management: How to Play Offense with Your Unsubscribes

How Brands Can Supply More Colorful Creative to Email Partners

Spring practically screams color—from the Easter eggs, to the flower beds, to the newest nail polish shades… So there’s probably no better time to experiment with color in your email marketing—including the creative you supply to your email partners. Below, we’ve listed some colorful statistics about branding, buying, and testing. Review these lessons in color [...]

By |2017-07-10T22:45:54+00:00April 8th, 2015|Email Acquisition, Email Marketing|Comments Off on How Brands Can Supply More Colorful Creative to Email Partners