Monthly Archives: March 2015

//March

Email Strategy: How Humor Helps to Build Customer Relationships

Humor is uniquely human. Dogs and cats don’t appreciate sarcasm. Your goldfish won’t even crack a smile at an episode of Parks and Rec. Yet laughter and comedy are among that few things that can unite just about everyone on the planet. Why should this matter to you, an email marketing professional? Social psychologists believe [...]

By |2017-07-10T22:45:55+00:00March 18th, 2015|Email Acquisition, Email Marketing|Comments Off on Email Strategy: How Humor Helps to Build Customer Relationships

Getting Ready for Google Inbox: 3 Things Email Marketers Need

Are you up to speed on the Google Inbox email app and desktop interface? Google’s Inbox by Gmail already has over 47,000 followers, even though it’s still an invitation-only service. And just last month, Google announced Inbox for Work—another invitation-based rollout, allowing Google Apps for Work administrators to request access to the service. With thousands [...]

By |2018-04-04T15:40:23+00:00March 11th, 2015|Email Marketing|Comments Off on Getting Ready for Google Inbox: 3 Things Email Marketers Need