Monthly Archives: January 2015

//January

Best Practices in CAN-SPAM Compliance

If you think the FTC is too busy to bother with your brand’s minor, unintentional CAN-SPAM violations, you could be in for a surprise. Not only have other brands/networks been caught and convicted of Federal Trade Commission charges, many of them paid hefty fines—in dollar amounts and in brand integrity hits. Here’s a look at [...]

By |2018-04-04T15:24:31+00:00January 27th, 2015|Email Compliance, Email Marketing|Comments Off on Best Practices in CAN-SPAM Compliance

Email Compliance Software UnsubCentral vs. The Other Guys

When it comes to giving advice on how to manage your opt-outs, we like to let our tools do the talking. We don’t spend a lot of time saying that our system is easier, more comprehensive, etc. because most people are already convinced. In fact, many of our clients enjoy UnsubCentral so much—citing its ease, [...]

By |2017-07-10T22:45:55+00:00January 27th, 2015|Email Compliance, Email Marketing|Comments Off on Email Compliance Software UnsubCentral vs. The Other Guys

5 January Resolutions for CAN-SPAM Compliance and More

We often blog about CAN-SPAM compliance measures—like email list scrubbing, partner monitoring, and secure distribution of suppression lists— all of which can be accomplished through our affiliate email platform. These are important topics. And they should definitely be on your New Year’s resolution calendar, if you haven’t already implemented an opt-out management strategy. But there [...]

By |2018-04-04T15:24:44+00:00January 21st, 2015|Email Compliance, Email Marketing|Comments Off on 5 January Resolutions for CAN-SPAM Compliance and More

5 Tips for a Money-Making, Affiliate Email Marketing Strategy

It’s the season of giving, and savvy advertisers are taking that context to heart. By dedicating more time and analysis to their affiliate email marketing programs, many are improving conversions and ROI. Whereas old-school affiliate marketing included link-building and traffic grabs, today’s partner campaigns are more collaborative and better coordinated… Here are five ways in [...]

By |2018-04-04T15:25:03+00:00January 7th, 2015|Affiliate Marketing|Comments Off on 5 Tips for a Money-Making, Affiliate Email Marketing Strategy