Yearly Archives: 2015

/2015

How Can Ecommerce Bring Holiday Joy?

There are only so many ways to make statistics interesting. But it’s that time of year again; the ecommerce super bowl of sorts. Black Friday and Cyber Monday came and left, everyone’s gearing up for the holidays.       Here Come the Big Ecommerce QuestionsWhat kind of mood were consumers in this year? What [...]

By |2018-04-04T15:29:07+00:00December 22nd, 2015|Email Marketing|Comments Off on How Can Ecommerce Bring Holiday Joy?

3 Very Merry Co-Marketing Ideas (with Bonus Advice on List Scrubbing)

What happens when brilliant brands collaborate to reach more people via email? Basically, everyone wins—including consumers, who might otherwise have missed out on products and services that fit them to a tee. It’s called co-marketing, and it can take on different forms, even within the email channel. Co-marketing email is different from co-branded email [...]

By |2019-04-08T17:26:50+00:00December 16th, 2015|Email Co-Marketing, List Scrubbing|Comments Off on 3 Very Merry Co-Marketing Ideas (with Bonus Advice on List Scrubbing)

Co-Marketing with Email Partners: How to Choose the Right Brands

Right now most email marketers are knee-deep in holiday campaigns: Black Friday, Cyber Monday, Green Monday, Super Saturday… But the New Year will be here before you know it, and you’ll want strong numbers to maintain the momentum you built in Q4. So how’s this for a fresh idea? Consider adding a co-marketing email [...]

By |2019-04-08T17:29:09+00:00November 28th, 2015|Email Co-Marketing|Comments Off on Co-Marketing with Email Partners: How to Choose the Right Brands

Why Would You Use Multiple Email Service Providers?

We all agree that email is great. Now, let’s see how we can make a good thing better.  As email evolves, it continues to rank number one among all channels for digital marketers. But how can you take your highest performing channel and make it work even harder for you by diversifying your email service providers? [...]

By |2019-04-08T17:30:15+00:00November 24th, 2015|Email Programs|Comments Off on Why Would You Use Multiple Email Service Providers?

What Causes People to Convert?

We’re always trying to nail down the elusive formula for conversion. How can I get people to click, sign-up, or buy? While it’s a subject that could be discussed at length, here are some high points for you to think about.       Funnels Are you going after the right market? You’re on [...]

By |2017-07-12T01:54:48+00:00November 19th, 2015|Email Marketing|Comments Off on What Causes People to Convert?

Top 5 Marketing Metrics for Brands and Their Email Partners to Measure

Email marketing metrics. Even if you’re pretty confident that you know you drill, some of your email partners and third-party affiliates may not. Share this list of email marketing metrics with anyone who’s using your name in their messages. And keep the lines of communication open, so you can make decisions and form strategies based [...]

By |2019-04-08T17:31:43+00:00November 13th, 2015|Email Acquisition, Email Marketing|Comments Off on Top 5 Marketing Metrics for Brands and Their Email Partners to Measure

What Can Your Unsubscribes Tell You?

What Can Your Unsubscribes Tell You? So, you’ve given consumers the option to opt out of your emails. Not only are you being CAN-SPAM compliant, but by suppressing your customer list (optimally in real time) you’re practicing good marketing. Unfortunately, people are taking advantage of your unsubscribe buttons. Now what? I’m not going to [...]

By |2019-04-08T17:33:40+00:00October 14th, 2015|Email Compliance, Email Marketing, Opt-Out Management, Suppression Lists|Comments Off on What Can Your Unsubscribes Tell You?

Email Compliance: Managing Affiliates Via Tracking Platform vs Network

According to research from Forrester Consulting, total advertiser spending on affiliate marketing is expected to exceed $4 billion between 2015 and 2016. Forrester’s survey also revealed: The majority of online buyers visit two or three websites before making a purchase. Affiliate marketing “favorably increases consumers’ perceptions of brands.” Nearly seven in ten consumers say they [...]

By |2017-07-10T22:45:54+00:00September 30th, 2015|Email Compliance|Comments Off on Email Compliance: Managing Affiliates Via Tracking Platform vs Network

Actionable Advice on Email Acquisition

Last month UnsubCentral spent time in New York, where we partnered with COGO Labs and LashBack to host an email acquisition panel. Armed with cocktails and a great view, UnsubCentral GM, Todd Boullion and three other industry experts walked through the benefits, risks, and best practices of using email as an acquisition channel. The full video [...]

By |2017-07-10T22:45:54+00:00September 23rd, 2015|Email Compliance, Email Marketing, Opt-Out Management|Comments Off on Actionable Advice on Email Acquisition

Meet the Team: New Sales Director, Selina Yee

At UnsubCentral, we believe there are several things that differentiate us from other SaaS companies. A great product, the most secure platform available, and more than anything, our people. The service we offer our clients is something we take great pride in, and something we are constantly looking to improve. Read below to find [...]

By |2019-04-08T17:35:21+00:00September 16th, 2015|UnsubCentral|Comments Off on Meet the Team: New Sales Director, Selina Yee