Monthly Archives: December 2014

//December

What Email Marketing Looked Like in 2014

Email marketing has come a long way since the early 90’s and the dawn of personal email addresses. For nearly a decade, advertisers had free reign to promote their products and services to a massive online audience. By 1998, the consumer world had gotten wise (not to mention thoroughly annoyed), and they demanded a way [...]

By |2018-04-04T15:40:17+00:00December 30th, 2014|Email Marketing|Comments Off on What Email Marketing Looked Like in 2014

Affiliate Email Marketing 2.0: The Many Email Partners Brands Can Use

Affiliate email marketing may be one of today’s most underutilized marketing channels. It’s also underappreciated, considering affiliate campaigns can deliver huge performance returns—including higher open rates, click-through rates, and exponentially broader email reach. But affiliate email marketing isn’t the end of the email partner story… Over the past few years, marketers have cooked up [...]

By |2017-07-12T00:06:13+00:00December 17th, 2014|Email Acquisition, Email Marketing|Comments Off on Affiliate Email Marketing 2.0: The Many Email Partners Brands Can Use

Meet the Team: Our New Account Manager Gustavo Ponce

UnsubCentral's New Account Manager: Gustavo Ponce At UnsubCentral, we believe there are several things that differentiate us from other SaaS companies. A great product, the most secure platform available, and more than anything, our people. The service we offer our clients is something we take great pride in, and something we are constantly looking to [...]

By |2017-07-10T22:45:55+00:00December 11th, 2014|UnsubCentral|Comments Off on Meet the Team: Our New Account Manager Gustavo Ponce

5 Ways to Grow Your Email Lists This Season

Every day your email program loses subscribers. It’s a sad fact of marketing life. Even today’s most beloved brands experience annual, transparent churn rates between 25 and 50 percent. (Transparent churn includes hard bounces, unsubscribes, and SPAM complaints). Further, you’re probably losing another 10 to 25 percent of contacts due to disengagement and/or abandoned email [...]

By |2018-04-04T15:40:10+00:00December 3rd, 2014|Email Acquisition, List Growth|Comments Off on 5 Ways to Grow Your Email Lists This Season