Monthly Archives: May 2014

5 Reasons you Should Replace your In House Solution with a SaaS Product

The Benefits of Selecting a SaaS Provider for your Suppression List Management More and more businesses are choosing to replace their in house solutions with a SaaS product. Why devote your valuable internal resources to do anything outside of your core competency? Here are a few reasons why it makes sense to outsource your [...]

By |2018-04-04T15:10:52+00:00May 29th, 2014|Opt-Out Management, Suppression Lists|Comments Off on 5 Reasons you Should Replace your In House Solution with a SaaS Product

UnsubCentral: What’s Next for the Industry’s Leading Suppression List Management Platform?

UnsubCentral: What's Next for the Industry's Leading Suppression List Management Platform? We shared the big news about our sale few months ago, and thought it was time that we pop in to give an update. Our team has been busy with several things, most importantly, building a new UnsubCentral! We are excited to launch the [...]

By |2017-07-10T22:45:56+00:00May 27th, 2014|UnsubCentral|Comments Off on UnsubCentral: What’s Next for the Industry’s Leading Suppression List Management Platform?

Understanding CAN SPAM Compliance When Working with Affiliates

What is CAN SPAM and how does it affect me as an advertiser? The CAN-SPAM Act was instated in 2003 in an effort to set and enforce rules to protect consumers from commercial email messages. While most advertisers are very aware of CAN SPAM's requirements as it relates to the emails they send out directly, [...]

By |2018-04-04T15:23:46+00:00May 22nd, 2014|Affiliate Marketing, Email Compliance|Comments Off on Understanding CAN SPAM Compliance When Working with Affiliates

Less Busy Work, More Automation!

Most folks in the email marketing industry are aware of the need to push and fetch data from point A to point B. Today, I'd like to highlight how you can take advantage of the secure automation features available in UnsubCentral to help with the process. If you are doing any of the following, you [...]

By |2017-07-10T22:45:56+00:00May 20th, 2014|UnsubCentral|Comments Off on Less Busy Work, More Automation!

The Benefits of Using Software as a Service (SaaS)

If you work in any technology, marketing or email- related fields, chances are that you've utilized a Software as a Service (SaaS) platform at some point. As more and more SaaS offerings become available to replace traditional software licenses we thought it would be a good idea to look at some of the benefits to [...]

By |2018-04-04T15:39:13+00:00May 13th, 2014|UnsubCentral, Opt-Out Management|Comments Off on The Benefits of Using Software as a Service (SaaS)

Smart Marketing: Prospect your prospects, not your customers

Many companies will use e-mail this year to prospect and uncover new sales leads. This is no real surprise given e-mail's unmatched ROI and targeting capabilities. What I wonder is how many of these companies and their agencies will actually remember to scrub out their customer lists before launching their prospecting efforts? It seems obvious [...]

By |2017-07-10T22:45:56+00:00May 8th, 2014|Email Acquisition|Comments Off on Smart Marketing: Prospect your prospects, not your customers