Yearly Archives: 2014

/2014

What Email Marketing Looked Like in 2014

Email marketing has come a long way since the early 90’s and the dawn of personal email addresses. For nearly a decade, advertisers had free reign to promote their products and services to a massive online audience. By 1998, the consumer world had gotten wise (not to mention thoroughly annoyed), and they demanded a way [...]

By |2018-04-04T15:40:17+00:00December 30th, 2014|Email Marketing|Comments Off on What Email Marketing Looked Like in 2014

Affiliate Email Marketing 2.0: The Many Email Partners Brands Can Use

Affiliate email marketing may be one of today’s most underutilized marketing channels. It’s also underappreciated, considering affiliate campaigns can deliver huge performance returns—including higher open rates, click-through rates, and exponentially broader email reach. But affiliate email marketing isn’t the end of the email partner story… Over the past few years, marketers have cooked up [...]

By |2017-07-12T00:06:13+00:00December 17th, 2014|Email Acquisition, Email Marketing|Comments Off on Affiliate Email Marketing 2.0: The Many Email Partners Brands Can Use

Meet the Team: Our New Account Manager Gustavo Ponce

UnsubCentral's New Account Manager: Gustavo Ponce At UnsubCentral, we believe there are several things that differentiate us from other SaaS companies. A great product, the most secure platform available, and more than anything, our people. The service we offer our clients is something we take great pride in, and something we are constantly looking to [...]

By |2017-07-10T22:45:55+00:00December 11th, 2014|UnsubCentral|Comments Off on Meet the Team: Our New Account Manager Gustavo Ponce

5 Ways to Grow Your Email Lists This Season

Every day your email program loses subscribers. It’s a sad fact of marketing life. Even today’s most beloved brands experience annual, transparent churn rates between 25 and 50 percent. (Transparent churn includes hard bounces, unsubscribes, and SPAM complaints). Further, you’re probably losing another 10 to 25 percent of contacts due to disengagement and/or abandoned email [...]

By |2018-04-04T15:40:10+00:00December 3rd, 2014|Email Acquisition, List Growth|Comments Off on 5 Ways to Grow Your Email Lists This Season

Top 5 Questions Asked During UnsubCentral Onboarding

Top 5 Questions Asked During UnsubCentral Onboarding As the holiday shopping season approaches and more and more companies are adding email acquisition marketing to their holiday marketing plan we thought it would be a good idea to answer a few of the more commonly asked questions prospective customers ask when they reach out to [...]

By |2019-11-15T20:46:20+00:00November 13th, 2014|Email Acquisition, Email Marketing|Comments Off on Top 5 Questions Asked During UnsubCentral Onboarding

Largest Online Shopping Day of the Year

Largest Online Shopping Day of the Year: It's Not What You Think As most of us were trying to figure out what to do with the leftover bowl of candy from Halloween, the promotions for Cyber Monday and Black Friday started rolling in. With only 26 days between Thanksgiving and Christmas Day companies like Amazon [...]

By |2018-04-04T15:39:50+00:00November 11th, 2014|Email Marketing|Comments Off on Largest Online Shopping Day of the Year

Affiliate Email Marketing Terminology

Affiliate Email Marketing Terminology Oh, vocabulary, everybody's favorite subject. We all know how frusturating it can be to attempt to communicate with a client, affiliate, partner or colleague - only to be misunderstood due to a terminology difference. In the interest of making sure we are all on the same page, below is a list [...]

By |2018-04-04T15:24:11+00:00November 6th, 2014|Affiliate Marketing, Email Marketing|Comments Off on Affiliate Email Marketing Terminology

We’ll See You Tomorrow at the UnsubCentral Happy Hour!

Join UnsubCentral Tomorrow for Happy Hour at AdTech! Tomorrow is the day, we'll see you at 5:30 at Humphrey at the Eventi Hotel for the UnsubCentral pre-launch happy hour! Bring your colleagues and come to enjoy an open bar, appetizers and be the first to view our brand new platform launching in Q1 of 2015! [...]

By |2017-07-10T22:45:55+00:00November 4th, 2014|UnsubCentral|Comments Off on We’ll See You Tomorrow at the UnsubCentral Happy Hour!

Regulations For Political Email Messages

Regulations For Political Email Messages As the cool weather blows in changing the color of the leaves and football season is in full swing, we are reminded that fall is upon us.  You may have also noticed from the billboards, TV, lawn signs, and radio ads that it is election season as well.  In recent [...]

By |2017-07-10T22:45:55+00:00October 28th, 2014|Email Compliance, Email Marketing|Comments Off on Regulations For Political Email Messages

Join UnsubCentral for Happy Hour at AdTech

Join UnsubCentral for Happy Hour at AdTech! If you think that we have been celebrating a lot recently, you are right! We've been busy, and the fun's not over yet. We'd love for you to join us at a pre-launch happy hour in two weeks at AdTech New York. We will be sharing screen [...]

By |2019-11-19T03:17:33+00:00October 23rd, 2014|UnsubCentral|Comments Off on Join UnsubCentral for Happy Hour at AdTech