Outbound Sales Filtering Tool
UnsubCentral’s Outsourced Sales Filtering Tool
An unsubscribe ecosystem is more than just a way to filter out customers that don’t want to receive your emails – it is a method of protecting your voice, your company, and your reputation. UnsubCentral’s Outsourced Sales Filtering Tool unifies all of the aspects of our platforms into a simple, easy to use tool that can be adapted into your sales and marketing workflows.
It only takes one bad interaction to spoil a relationship with a customer. Stay compliant and ahead of the law with Unsubcentral. With dozens of ESP integrations (and our list is only growing!) we have become a trusted partner for businesses nationwide.
An organization is only as good as the communication between its moving parts. Siloed companies can often find redundancies between departments, and when these silos include email partners, the gaps only grow wider.
This can be problematic to your bottom line and puts you at additional risk: failure to acknowledge unsubscribes in your business. While errors in internal communication can be easily forgiven, the law isn’t as lenient about email compliance, and can land your company in serious trouble.
How can you resolve this problem? A centralized unsubscribe database that immediately communicates lists across platforms. By instantaneously updating and sharing unsubscribes with the full sales and marketing ecosystem, your departments will gain:
- CAN-SPAM, GDPR, & CASL Compliance
- Brand Protection
- Enhanced Audit Trails & Reporting
- Flexible Control
- Customer Satisfaction
Marketing compliance laws are changing every day – make sure that you’re staying ahead of rules and regulations that can harm not only your reputation, but your company’s financial security. UnsubCentral’s Outsourced Sales Filtering Tool harnesses a suite of powerful unsubscribe compliance software into a simple and easy method for managing customer unsubscribes.
Why is Unsubscribe Compliance Important to Sales and Marketing?
Any messaging sent out to clients or prospective customers should be aligned with your unsubscribe lists. There are plenty of reasons to do this. From the perspective of the recipient, they are opting out of your messaging because they do not want to continue hearing from you. Regardless of whether there is dissatisfaction with your service, too many messages, or your product doesn’t align with their business model, acknowledging their requests with suppression lists shows that you respect their time. It increases customer satisfaction and protects your brand.
For those more concerned about the bottom line, consider the CAN-SPAM Act of 2003. Under this law, email marketing campaigns must acknowledge and act on unsubscribes, or face harsh penalties of up to $43,792 per violation. More specifically:
- Emails cannot be sent to recipients who have opted out of prior communication.
- Unsubscribes must be acknowledged within 10 days.
- Emails must contain an opt-out link to give recipients the option to unsubscribe in every correspondence.
- More information about CAN-SPAM compliance can be found in our Email Compliance Handbook.
Companies that do not have a robust unsubscribe platform can run into several problems, many of them unintentional. For email compliance to work, ESPs need to be synchronized between departments and platforms so that no unintended emails are sent to the wrong people.
Your do-not-contact lists for marketing campaigns should be centralized and available not only to third-party partners or affiliated companies, but to your sales team as well. UnsubCentral houses suppression data through API integrations to ensure complete compliance for your business or organization.
How Outbound Sales Filtering Tools Put You in Control of Your Message
Email Compliance That Works for Sales and Marketing
The only way to avoid CAN-SPAM fines with absolute certainty is to remain fully compliant at all times, across all divisions of your company. Every department and partner must be included within the sphere of compliance to ensure that you are not fined. This means that when a person unsubscribes from your marketing communications, emails from the sales department also must be abated, even if that unsubscribe came from an email partner.
Compliance hinges on aligning your sales and marketing ecosystems. This requires that lists are communicating across formats (plain text and hashed lists) as well as ESPs and CRMs. List scrubbing tools require the ability to do this to meet the CAN-SPAM unsubscribe threshold – and broadcast this data accordingly to the right data lists.
UnsubCentral’s Outlook Email Compliance Tool takes email compliance to the next level. By having your opt-out lists in our centralized database, salespeople can ensure that they aren’t violating CAN-SPAM. Best of all, this tool improves a sales team’s outreach process and allows you to control whose emails are sent to UnsubCentral. Functionality can be assigned to salespeople individually, or can be controlled by an admin that can automatically halt outgoing emails and alert salespeople to the unsubscribe status of an email recipient.
Customized Unsubscribe Pages
An unsubscribe from your email marketing shouldn’t be considered as a loss, but an opportunity to learn and engage with your customers in a way that aligns with their needs. Custom unsubscribe pages can help gather critical information that can help lead to further conversions and maintain the reputation of your brand.
Why are people unsubscribing from your emails? When an email recipient is unsubscribing from your mailing list, you can offer them the space to respond to why they are leaving with either a simple drop-down menu or allow for a written response. This information can be leveraged to build out more relevant content or information in your messaging in the future.
The best email unsubscribe messaging can even offer customers the ability to unsubscribe for a period of time. Not all of your customers want to cease communication with your brand – they might just not be in the market until next quarter or next year. Opting-down can control the influx of emails sent to a particular client, or even specify which kinds of emails they want to receive.
You can’t stop an email recipient from unsubscribing from your messaging, but you can gather information and build solutions around your customer base to ensure that your messaging aligns with customer needs. Customized unsubscribe pages give the customer control in a mutually beneficial exchange between their business and yours.
Reporting Tools That Work For Your Entire Team
Individual unsubscribes can help you understand what is and isn’t working in your messaging, but macro-level reporting can give you more concrete information about your email marketing efforts at scale.
Reporting tools lets you see what customers are unsubscribing from your email campaigns, and gives you more enhanced methods for observing industry trends. This information can be distributed to salespeople to alert them to the results of their efforts, and allow them to make more informed choices around how they approach prospective customers.
Meeting Customer Expectations
Your brand is only as strong as the relationships that are built around it. Email marketing has great potential for keeping in touch with your customer base and alerting them to updates, new products, changes that are relevant to your company or organization, and new ways to help them. In excess, it can also alienate you from the very people you’re looking to connect with.
The law dictates that you must act on an unsubscribe ten days after the request has been submitted. This time frame is generous considering the expectations that have emerged from the speed of the internet. Customers have come to expect immediacy rather than long delays – if I click “buy now” on an ecommerce website, I expect my order to be received in a matter of days rather than weeks. Why should your unsubscribe requests take any longer?
Without a centralized database housing suppression data with the right API integrations, unsubscribe requests tend to be done manually. This process is time consuming and prone to error, two things that never blend well with customer expectations. Worse, if a person receives multiple emails after unsubscribing, they may continue trying to unsubscribe, creating duplicate entries that can confuse the system and feed their frustration at your brand.
Ten days is too long for unsubscribe requests to be acted upon. Resolving the issue as soon as it becomes a problem offers a better chance of repeat business from the people who are a part of your email marketing campaign. It shows that their problems are important, which is the cornerstone of great sales and marketing initiatives, and leads to better impressions of your business.
How can our services benefit your company or organization? Just ask! Contact us today to speak with one of our representatives about how UnsubCentral’s robust unsubscribe tools can benefit your business today.