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When customers remove themselves from email lists, they may appear to be lost – in fact, this is just another stage of their customer experience, one that can be remedied through a one-click unsubscribe or auto-populate unsubscribe page. Consider the perspective of a customer and the reasons they might want to opt-out of your [...]

Clicking an unsubscribe button on an email is easy to understand. But what does data encryption and hashing have to do with unsubscribes, and why should you care? Understanding why acknowledging unsubscribes is important to your email marketing campaigns is relatively straightforward. But some of the benefits that UnsubCentral provides, like data hashing and [...]