Digital Marketing

/Digital Marketing

The Benefits of Using Software as a Service (SaaS)

If you work in any technology, marketing or email- related fields, chances are that you've utilized a Software as a Service (SaaS) platform at some point. As more and more SaaS offerings become available to replace traditional software licenses we thought it would be a good idea to look at some of the benefits to [...]

By | May 13th, 2014|Digital Marketing|Comments Off on The Benefits of Using Software as a Service (SaaS)

Avoiding the Pitfalls of Attribution: A Recap

CJU Recap: Avoiding the Pitfalls of Attribution Like we mentioned on Friday, we’d love to share a few key takeaways from some of the sessions we attended at CJU. The best session of the conference, in my humble opinion, was ‘Avoiding the Pitfalls of Attribution.’ Dave Osman of CJ Affiliate by Conversant and Natasha Moonka [...]

By | September 17th, 2014|Digital Marketing|Comments Off on Avoiding the Pitfalls of Attribution: A Recap

5 Great Examples of Brands Using Lightboxes to Attract New Customers

Email acquisition via homepage lightbox actually works—and not just for gathering email addresses. Smart brands are winning new customers with well-designed homepage lightboxes and follow-up messaging. In fact, 29 percent of Internet Retailer's Top 500 companies now use “acquisition to welcome” lightboxes regularly. Five Winning Lightbox Strategies: Lightbox #1: Gap The Strategy: This lightbox aims to capture email addresses [...]

By | September 2nd, 2015|Digital Marketing, Email Acquisition|Comments Off on 5 Great Examples of Brands Using Lightboxes to Attract New Customers

Largest Online Shopping Day of the Year

Largest Online Shopping Day of the Year: It's Not What You Think As most of us were trying to figure out what to do with the leftover bowl of candy from Halloween, the promotions for Cyber Monday and Black Friday started rolling in. With only 26 days between Thanksgiving and Christmas Day companies like Amazon [...]

By | November 11th, 2014|Digital Marketing, All|Comments Off on Largest Online Shopping Day of the Year

Affiliate Email Marketing Terminology

Affiliate Email Marketing Terminology Oh, vocabulary, everybody's favorite subject. We all know how frusturating it can be to attempt to communicate with a client, affiliate, partner or colleague - only to be misunderstood due to a terminology difference. In the interest of making sure we are all on the same page, below is a list [...]

By | November 6th, 2014|Digital Marketing, All, Email Acquisition, Email Compliance, Email Marketing|Comments Off on Affiliate Email Marketing Terminology

Two Wrong Ways to Approach Your Mobile Email Strategy

Did you know that UnsubCentral has a parent company that is an award-winning Email Service Provider? Chosen by leading global companies, PostUp empowers brands to intuitively create, manage and automate complex customer lifecycle communications that drive greater engagement and increased revenue. Together, UnsubCentral and PostUp provide all the tools brands need to manage their entire email [...]

By | November 18th, 2014|Digital Marketing, Email Marketing|Comments Off on Two Wrong Ways to Approach Your Mobile Email Strategy

5 Ways to Grow Your Email Lists This Season

Every day your email program loses subscribers. It’s a sad fact of marketing life. Even today’s most beloved brands experience annual, transparent churn rates between 25 and 50 percent. (Transparent churn includes hard bounces, unsubscribes, and SPAM complaints). Further, you’re probably losing another 10 to 25 percent of contacts due to disengagement and/or abandoned email [...]

By | December 3rd, 2014|Digital Marketing, Email Acquisition, Email Marketing|Comments Off on 5 Ways to Grow Your Email Lists This Season

What Email Marketing Looked Like in 2014

Email marketing has come a long way since the early 90’s and the dawn of personal email addresses. For nearly a decade, advertisers had free reign to promote their products and services to a massive online audience. By 1998, the consumer world had gotten wise (not to mention thoroughly annoyed), and they demanded a way [...]

By | December 30th, 2014|Digital Marketing, Email Marketing|Comments Off on What Email Marketing Looked Like in 2014

Getting Ready for Google Inbox: 3 Things Email Marketers Need

Are you up to speed on the Google Inbox email app and desktop interface? Google’s Inbox by Gmail already has over 47,000 followers, even though it’s still an invitation-only service. And just last month, Google announced Inbox for Work—another invitation-based rollout, allowing Google Apps for Work administrators to request access to the service. With thousands [...]

By | March 11th, 2015|Digital Marketing, Email Marketing|Comments Off on Getting Ready for Google Inbox: 3 Things Email Marketers Need

The 8 Best Email Marketing Blogs You Haven’t Read

Why are we compiling a list of the best email marketing blogs? Because it’s spring. Finally. And even if you’re not taking the kind of spring break that involves conga lines or bikini bull riding, you still need a breath of fresh air. Sometimes the best way to recharge is to step away from your [...]

By | April 1st, 2015|Digital Marketing, Email Acquisition, Email Marketing|Comments Off on The 8 Best Email Marketing Blogs You Haven’t Read