Melanie Angel

/Melanie Angel

About Melanie Angel

Melanie is a PostUp marketing robot designed to spit out facts about email and canceled sitcoms on demand. In her spare time, she recharges her solar fuel cells by playing music, obsessing over politics, and listing things in threes.

UnsubCentral in Denver: Snapshots from Marketo’s Demo Day

On July 26, UnsubCentral’s Pat Asbra and Ben Flora attended Marketo’s first-ever Demo Day. At this inaugural event, Marketo LaunchPoint partners gathered to showcase how their solutions help marketers get more out of Marketo. As a certified Marketo partner, UnsubCentral had the opportunity to introduce our email compliance solutions to the broader [...]

By | 2018-08-07T14:17:00+00:00 August 6th, 2018|UnsubCentral|Comments Off on UnsubCentral in Denver: Snapshots from Marketo’s Demo Day

3 Tips for Using Suppression Lists in Your Email Marketing Strategy

How have you improved your email marketing strategy in 2018? If your email program is still stuck in 2017, a recent Marketo blog post gives marketers 5 email tips for 2018. From email personalization and segmentation to creating full-funnel campaigns, the post is jam-packed with strategies to incorporate into your email program. [...]

By | 2018-08-02T14:02:09+00:00 August 2nd, 2018|Email Marketing, Suppression Lists|Comments Off on 3 Tips for Using Suppression Lists in Your Email Marketing Strategy

Don’t just manage unsubscribe rates, manage email unsubscribers too.

A recent post over at the Marketo blog gives email marketers expert advice for getting a handle on rising unsubscribe rates. If you’re looking for a way to lower your unsubscribe rates, the post recommends doing the following: Increasing the relevance of content with additional email list segmentation Personalizing your email content [...]

By | 2018-07-17T14:41:07+00:00 July 17th, 2018|Opt-Out Management|Comments Off on Don’t just manage unsubscribe rates, manage email unsubscribers too.

GDPR: 4 Things Email Marketers Can Do

The European Union’s General Data Protection Regulation takes effect on May 25, 2018. That means companies have a little over a month left to complete the overhaul of their data collection, storage, and usage practices required by these new rules. If you haven’t started preparing, you’re probably not alone. At the end [...]

By | 2018-04-17T15:32:01+00:00 April 17th, 2018|Email Compliance|Comments Off on GDPR: 4 Things Email Marketers Can Do

UnsubCentral: A Marketo-Certified Technology Partner

Here at UnsubCentral, we're proud to announce that UnsubCentral's integration with Marketo is now certified, making us a Marketo Certified Technology Partner. What does that mean? Well, first of all, it means we get to display this neat little icon: But it's not just good news for us. It also means for Marketo [...]

By | 2018-07-31T18:57:41+00:00 April 26th, 2018|UnsubCentral|Comments Off on UnsubCentral: A Marketo-Certified Technology Partner

UnsubCentral: Now in Marketo Launchpoint!

A few months ago, we told you about our new Marketo integration. Now, if you’re like many people, the past few months have probably felt like several lifetimes, so let’s recap this Marketo integration thing real quick: UnsubCentral integrates with Marketo. Perfect! You’re all caught up. Now let’s move onto our new [...]

By | 2018-03-27T14:46:35+00:00 March 27th, 2018|UnsubCentral, Email Compliance|Comments Off on UnsubCentral: Now in Marketo Launchpoint!

3 Email Preference Center Examples that Hold on to Subscribers

Relevance. Marketers devote endless energies to delivering more relevant content to their audiences. From investing in shiny new technology to analyzing data until you go cross-eyed, you may be one of those marketers chasing personalization only to see dismal returns. Fortunately, delivering more relevant content in the inbox doesn’t have to be [...]

By | 2018-03-26T15:56:26+00:00 February 16th, 2018|Email Compliance|Comments Off on 3 Email Preference Center Examples that Hold on to Subscribers

Brand Protection for Affiliate Email Marketers

Brand protection is on the minds of a lot of advertisers and marketers lately. From advertisements showing up alongside objectionable content to fears about influencers dragging their name through the mud (or whatever messy challenge is making the rounds among YouTubers that week), brands want safety. But email is a pretty safe [...]

By | 2018-02-15T20:11:47+00:00 February 12th, 2018|Affiliate Marketing, Email Compliance|Comments Off on Brand Protection for Affiliate Email Marketers

UnsubCentral’s Mailchimp Integration Makes Email Compliance Simple

Did you know UnsubCentral integrates with Mailchimp? In fact, Mailchimp is just one of the platforms that UnsubCentral integrates with. Here at UnsubCentral, we’re pretty big on email compliance. That's why we want to make it as easy as possible for you to keep your email program in line with the CAN-SPAM [...]

By | 2018-04-04T15:35:50+00:00 January 30th, 2018|UnsubCentral|Comments Off on UnsubCentral’s Mailchimp Integration Makes Email Compliance Simple

4 Email Compliance Resolutions for 2018

Like many people, odds are you probably set a New Year’s resolution at the turn of 2018. But have you kept up with it? If not, then don't feel bad: only two-thirds of people maintain their New Year’s resolutions after two weeks. If you’re in that one-third of people who have decided [...]

By | 2018-01-22T20:39:34+00:00 January 15th, 2018|Preference Centers, Affiliate Marketing, Email Compliance|Comments Off on 4 Email Compliance Resolutions for 2018