Melanie Angel

/Melanie Angel

About Melanie Angel

Content Marketing Coordinator, PostUp/UnsubCentral

We’re Going to Affiliate Summit West 2019!

UnsubCentral is kicking off 2019 the only way we know how: by heading to Affiliate Summit West 2019! Will we see you there?What’s Affiliate Summit West 2019?Affiliate Summit is one of the affiliate marketing industry’s top event series, and Affiliate Summit West (or ASW) is their yearly conference held (appropriately enough) in the western U.S.On [...]

By | 2018-12-04T17:03:55+00:00 November 26th, 2018|Affiliate Marketing, Suppression Lists|Comments Off on We’re Going to Affiliate Summit West 2019!

4 Ways Your Email Suppression Lists Can Help You Reduce Costs

For price-conscious shoppers, Black Friday and Cyber Monday are practically holidays themselves. They’re big days for consumers, and they’re big days for email marketers too. After all, whether people shop online or brave the crowds, the first place they look for a deal is their email inbox. In fact, email is the channel consumers [...]

By | 2018-11-16T14:21:05+00:00 November 16th, 2018|Affiliate Marketing, Suppression Lists|Comments Off on 4 Ways Your Email Suppression Lists Can Help You Reduce Costs

UnsubCentral in Denver: Snapshots from Marketo’s Demo Day

On July 26, UnsubCentral’s Pat Asbra and Ben Flora attended Marketo’s first-ever Demo Day. At this inaugural event, Marketo LaunchPoint partners gathered to showcase how their solutions help marketers get more out of Marketo. As a certified Marketo partner, UnsubCentral had the opportunity to introduce our email compliance solutions to the broader [...]

By | 2018-08-07T14:17:00+00:00 August 6th, 2018|UnsubCentral|Comments Off on UnsubCentral in Denver: Snapshots from Marketo’s Demo Day

3 Tips for Using Suppression Lists in Your Email Marketing Strategy

How have you improved your email marketing strategy in 2018? If your email program is still stuck in 2017, a recent Marketo blog post gives marketers 5 email tips for 2018. From email personalization and segmentation to creating full-funnel campaigns, the post is jam-packed with strategies to incorporate into your email program. [...]

By | 2018-08-02T14:02:09+00:00 August 2nd, 2018|Email Marketing, Suppression Lists|Comments Off on 3 Tips for Using Suppression Lists in Your Email Marketing Strategy

Don’t just manage unsubscribe rates, manage email unsubscribers too.

A recent post over at the Marketo blog gives email marketers expert advice for getting a handle on rising unsubscribe rates. If you’re looking for a way to lower your unsubscribe rates, the post recommends doing the following: Increasing the relevance of content with additional email list segmentation Personalizing your email content [...]

By | 2018-07-17T14:41:07+00:00 July 17th, 2018|Opt-Out Management|Comments Off on Don’t just manage unsubscribe rates, manage email unsubscribers too.

GDPR: 4 Things Email Marketers Can Do

The European Union’s General Data Protection Regulation takes effect on May 25, 2018. That means companies have a little over a month left to complete the overhaul of their data collection, storage, and usage practices required by these new rules. If you haven’t started preparing, you’re probably not alone. At the end [...]

By | 2018-04-17T15:32:01+00:00 April 17th, 2018|Email Compliance|Comments Off on GDPR: 4 Things Email Marketers Can Do

UnsubCentral: A Marketo-Certified Technology Partner

Here at UnsubCentral, we're proud to announce that UnsubCentral's integration with Marketo is now certified, making us a Marketo Certified Technology Partner. What does that mean? Well, first of all, it means we get to display this neat little icon: But it's not just good news for us. It also means for Marketo [...]

By | 2018-07-31T18:57:41+00:00 April 26th, 2018|UnsubCentral|Comments Off on UnsubCentral: A Marketo-Certified Technology Partner

UnsubCentral: Now in Marketo Launchpoint!

A few months ago, we told you about our new Marketo integration. Now, if you’re like many people, the past few months have probably felt like several lifetimes, so let’s recap this Marketo integration thing real quick: UnsubCentral integrates with Marketo. Perfect! You’re all caught up. Now let’s move onto our new [...]

By | 2018-03-27T14:46:35+00:00 March 27th, 2018|UnsubCentral, Email Compliance|Comments Off on UnsubCentral: Now in Marketo Launchpoint!

3 Email Preference Center Examples that Hold on to Subscribers

Relevance. Marketers devote endless energies to delivering more relevant content to their audiences. From investing in shiny new technology to analyzing data until you go cross-eyed, you may be one of those marketers chasing personalization only to see dismal returns. Fortunately, delivering more relevant content in the inbox doesn’t have to be [...]

By | 2018-03-26T15:56:26+00:00 February 16th, 2018|Email Compliance|Comments Off on 3 Email Preference Center Examples that Hold on to Subscribers

Brand Protection for Affiliate Email Marketers

Brand protection is on the minds of a lot of advertisers and marketers lately. From advertisements showing up alongside objectionable content to fears about influencers dragging their name through the mud (or whatever messy challenge is making the rounds among YouTubers that week), brands want safety. But email is a pretty safe [...]

By | 2018-02-15T20:11:47+00:00 February 12th, 2018|Affiliate Marketing, Email Compliance|Comments Off on Brand Protection for Affiliate Email Marketers