Melanie Angel

/Melanie Angel

About Melanie Angel

Content Marketing Coordinator, UnsubCentral

New Feature: Email Client Suppression for Outlook

Odds are, you maintain email compliance in your marketing emails, but what about when your company sends email from Outlook? The importance of email compliance doesn’t go away when you send from outside your ESP or marketing automation platform. Contacting your unsubscribers or members of your “do not email” lists can violate the CAN-SPAM [...]

By |2019-03-02T22:50:38+00:00March 4th, 2019|Email Compliance|Comments Off on New Feature: Email Client Suppression for Outlook

The FTC’s CAN-SPAM Decision: What You Need to Know

A lot of things have changed in the last couple years. For better or worse, the CAN-SPAM Act isn’t one of those things.On February 12, 2019, the Federal Trade Commission announced that it unanimously voted to keep the CAN-SPAM Act in place as-is.A Bit of BackstoryBack in 2017, the FTC set out to review the [...]

By |2019-02-19T04:22:40+00:00February 19th, 2019|Email Compliance|Comments Off on The FTC’s CAN-SPAM Decision: What You Need to Know

How to Maintain Email Compliance Across Multiple Platforms

Last week, UnsubCentral hosted a lunch & learn session with the Austin Marketo User Group. Our presentation, “Maintaining Email Compliance across Multiple Platforms,” covered the ins and outs of syncing unsubscribe data for email programs that use multiple email service providers or marketing automation platforms.Whether you use Marketo or not, we’ve got a few methods [...]

By |2019-01-29T16:32:44+00:00January 29th, 2019|Email Compliance|Comments Off on How to Maintain Email Compliance Across Multiple Platforms

2019’s Most Important Email Marketing Trend

2019 is here, and with it, a slew of predictions for what’s to come in 2019. As an email marketer, no doubt you’ve seen an email marketing trend list or collection of predictions; more likely, you've seen two or three or ten of those lists.Last week, Marketing Land released their predictions for trends that email [...]

By |2019-04-09T14:20:14+00:00January 11th, 2019|Email Compliance|Comments Off on 2019’s Most Important Email Marketing Trend

The CAN-SPAM Act at 15: Staying Compliant in 2019

On December 16, 2003, the CAN-SPAM Act was passed, making last Sunday the 15th anniversary of email compliance in the United States. 15 years is practically an eternity in internet time, so to refresh your memory, here are just a few requirements posed by the CAN-SPAM Act: Emailers must not email recipients who have [...]

By |2018-12-17T20:22:17+00:00December 17th, 2018|Email Compliance|Comments Off on The CAN-SPAM Act at 15: Staying Compliant in 2019

4 Ways Your Email Suppression Lists Can Help You Reduce Costs

For price-conscious shoppers, Black Friday and Cyber Monday are practically holidays themselves. They’re big days for consumers, and they’re big days for email marketers too. After all, whether people shop online or brave the crowds, the first place they look for a deal is their email inbox. In fact, email is the channel consumers [...]

By |2018-11-16T14:21:05+00:00November 16th, 2018|Affiliate Marketing, Suppression Lists|Comments Off on 4 Ways Your Email Suppression Lists Can Help You Reduce Costs

UnsubCentral in Denver: Snapshots from Marketo’s Demo Day

On July 26, UnsubCentral’s Pat Asbra and Ben Flora attended Marketo’s first-ever Demo Day. At this inaugural event, Marketo LaunchPoint partners gathered to showcase how their solutions help marketers get more out of Marketo. As a certified Marketo partner, UnsubCentral had the opportunity to introduce our email compliance solutions to the broader [...]

By |2018-08-07T14:17:00+00:00August 6th, 2018|UnsubCentral|Comments Off on UnsubCentral in Denver: Snapshots from Marketo’s Demo Day

3 Tips for Using Suppression Lists in Your Email Marketing Strategy

How have you improved your email marketing strategy in 2018? If your email program is still stuck in 2017, a recent Marketo blog post gives marketers 5 email tips for 2018. From email personalization and segmentation to creating full-funnel campaigns, the post is jam-packed with strategies to incorporate into your email program. [...]

By |2018-08-02T14:02:09+00:00August 2nd, 2018|Email Marketing, Suppression Lists|Comments Off on 3 Tips for Using Suppression Lists in Your Email Marketing Strategy

Don’t just manage unsubscribe rates, manage email unsubscribers too.

A recent post over at the Marketo blog gives email marketers expert advice for getting a handle on rising unsubscribe rates. If you’re looking for a way to lower your unsubscribe rates, the post recommends doing the following: Increasing the relevance of content with additional email list segmentation Personalizing your email content [...]

By |2018-07-17T14:41:07+00:00July 17th, 2018|Opt-Out Management|Comments Off on Don’t just manage unsubscribe rates, manage email unsubscribers too.

UnsubCentral: A Marketo-Certified Technology Partner

Here at UnsubCentral, we're proud to announce that UnsubCentral's integration with Marketo is now certified, making us a Marketo Certified Technology Partner. What does that mean? Well, first of all, it means we get to display this neat little icon: But it's not just good news for us. It also means for Marketo [...]

By |2019-04-10T13:07:00+00:00April 26th, 2018|UnsubCentral|Comments Off on UnsubCentral: A Marketo-Certified Technology Partner