Bobby Hawley

/Bobby Hawley

About Bobby Hawley

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So far Bobby Hawley has created 2 blog entries.

Why Data Encryption in Email Unsubscribes is Important

Clicking an unsubscribe button on an email is easy to understand. But what does data encryption and hashing have to do with unsubscribes, and why should you care? Understanding why acknowledging unsubscribes is important to your email marketing campaigns is relatively straightforward. But some of the benefits that UnsubCentral provides, like data hashing and [...]

By |2020-11-19T17:54:43+00:00November 9th, 2020|Uncategorized|Comments Off on Why Data Encryption in Email Unsubscribes is Important

The CAN-SPAM Act: Staying Compliant in 2020

Can Violating CAN-SPAM get you in trouble? On December 16, 2003, the CAN-SPAM Act was passed, making this the 17th anniversary of email compliance in the United States. 17 years is practically an eternity in internet time, so to refresh your memory, here are just a few requirements posed by the CAN-SPAM Act: Emailers [...]

By |2020-06-02T22:22:57+00:00June 2nd, 2020|Email Compliance|Comments Off on The CAN-SPAM Act: Staying Compliant in 2020