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So far Ben Flora has created 92 blog entries.

Actionable Advice on Email Acquisition

Last month UnsubCentral spent time in New York, where we partnered with COGO Labs and LashBack to host an email acquisition panel. Armed with cocktails and a great view, UnsubCentral GM, Todd Boullion and three other industry experts walked through the benefits, risks, and best practices of using email as an acquisition channel. The full video [...]

By |2017-07-10T22:45:54+00:00September 23rd, 2015|Email Compliance, Email Marketing, Opt-Out Management|Comments Off on Actionable Advice on Email Acquisition

Meet the Team: New Sales Director, Selina Yee

At UnsubCentral, we believe there are several things that differentiate us from other SaaS companies. A great product, the most secure platform available, and more than anything, our people. The service we offer our clients is something we take great pride in, and something we are constantly looking to improve. Read below to find [...]

By |2019-04-08T17:35:21+00:00September 16th, 2015|UnsubCentral|Comments Off on Meet the Team: New Sales Director, Selina Yee

5 Great Examples of Brands Using Lightboxes to Attract New Customers

Email acquisition via homepage lightbox actually works—and not just for gathering email addresses. Smart brands are winning new customers with well-designed homepage lightboxes and follow-up messaging. In fact, 29 percent of Internet Retailer's Top 500 companies now use “acquisition to welcome” lightboxes regularly. Five Winning Lightbox Strategies: Lightbox #1: Gap The Strategy: This lightbox aims to capture email [...]

By |2019-04-10T14:46:26+00:00September 2nd, 2015|Email Acquisition, List Growth|Comments Off on 5 Great Examples of Brands Using Lightboxes to Attract New Customers

3 Consequences of Subpar Software for Email Suppression Lists

Email suppression lists. You’ve got them covered, right? You already know, for example, about the various reasons to “suppress” or exclude a contact from your next email campaign—including: Unqualified Status—Some leads simply don’t fit your marketing-qualified criteria. Current Customers—There’s no reason your current customers should be receiving promotional emails from affiliates. Geographic Factors—Some campaigns [...]

By |2017-07-12T00:36:53+00:00August 26th, 2015|Email Marketing, Opt-Out Management, Suppression Lists|Comments Off on 3 Consequences of Subpar Software for Email Suppression Lists

What Does CAN-SPAM Compliant Actually Mean?

You open your email and see 5 more ads asking if you'd like to meet THE cutest-50-and-up-singles in your area and you think, “Why do I keep getting these emails and how do I make them stop? Is there anyone I can talk to about this? Who can I get even with?” All vengeful [...]

By |2021-10-06T14:14:53+00:00August 6th, 2015|Email Compliance|Comments Off on What Does CAN-SPAM Compliant Actually Mean?

Newsjacking: Grow Your Conversions, Not Your Suppression Lists

Big things are happening this summer. The US women’s soccer team just won the World Cup. Shark Week locked its jaws on huge numbers of TV viewers… Instead of competing for consumers’ attention, some brands simply ride the tide—borrowing big-event hashtags and theme-related subject lines, in a practice known as newsjacking. Have you tested [...]

By |2017-07-12T00:28:00+00:00July 29th, 2015|Email Marketing, Suppression Lists|Comments Off on Newsjacking: Grow Your Conversions, Not Your Suppression Lists

The Best Tool for Email Compliance Just Got Better

Every day you’re doing more with email marketing: More mobile. More visual. More personalization. More affiliates and publishers, which means more opt-out data…  Isn’t it time you found a tool for email compliance that works as hard as you do?  Our fully redesigned system (now in beta!) makes suppression list management and email compliance 100 [...]

By |2017-07-10T22:45:54+00:00July 22nd, 2015|Email Compliance|Comments Off on The Best Tool for Email Compliance Just Got Better

Email Marketing Technology: New Tools and Fresh Ideas

New email marketing technology and smarter email platform features are cropping up every day. In fact, some of the “futuristic” concepts marketers talked about just a few years ago—advanced personalization, dynamic content, triggered transactional emails—are now standard practice for most enterprise email programs. Looking ahead, marketers have strong opinions about what should come next. [...]

By |2020-03-02T21:33:46+00:00July 15th, 2015|Email Marketing|Comments Off on Email Marketing Technology: New Tools and Fresh Ideas

Up, Down, Over and Out: 4 Email Opt-Out Management Ideas

In the summer, everyone is on the move. School is out. Camp is in session. Workdays end earlier. The beach house is open for business… Paying attention to consumers’ changing schedules and shifting habits can pay off big for brands. So how do you tailor your email approach, in order to accommodate June-September lifestyles? Just [...]

By |2017-07-10T22:45:54+00:00July 1st, 2015|Opt-Out Management|Comments Off on Up, Down, Over and Out: 4 Email Opt-Out Management Ideas

B2B Email: 4 Compliance Mistakes Your Company Is Making

More than a decade after the passing of the CAN-SPAM Act, consumer-facing companies are well-versed in email compliance policy. They’ve even established a list of CAN-SPAM best practices that go beyond compliance, and differentiate the more consumer-friendly brands from the rest of the pack. Meanwhile, B2B email compliance still seems to confuse or intimidate some [...]

By |2018-04-04T15:26:48+00:00June 24th, 2015|Email Best Practices, Email Compliance|Comments Off on B2B Email: 4 Compliance Mistakes Your Company Is Making