ben@unsubcentral.com

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About Ben Flora

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So far Ben Flora has created 90 blog entries.

3 Wildly Successful Email Co-Marketing Campaigns with Publishers

Once you’ve completed the herculean task of picking a company to co-market with, it’s time to decide how to execute your plan. Will you offer a giveaway? A discount? Provide beloved customers (or potential customers) with invaluable information? And once you’ve answered these questions, on an even more practical level, how do you execute [...]

By |2019-04-08T17:20:00+00:00June 29th, 2016|Email Co-Marketing, Email Campaigns|Comments Off on 3 Wildly Successful Email Co-Marketing Campaigns with Publishers

3 Tips for List Scrubbing and Beyond

List scrubbing is a necessary tool for being compliant when sending emails. By the sound of it, email list scrubbing means making your lists squeaky clean. But there are uses for scrubbing beyond compliance. List scrubbing means comparing two (or more) encrypted email lists to look for data that does or does not match. [...]

By |2018-04-04T15:21:45+00:00June 22nd, 2016|Email Compliance, List Scrubbing|Comments Off on 3 Tips for List Scrubbing and Beyond

Stay In The Pink and Out of The SPAM Folder

There comes a time in all our marketing lives where we wonder, what have we done? This moment can manifest for a variety of reasons, but email campaigns should never be one. Emails are that standby guy in the rom-com, the old friend the girl can always count on to deliver. Email is our [...]

By |2019-04-10T14:45:43+00:00May 26th, 2016|Preference Centers, Opt-Out Management|Comments Off on Stay In The Pink and Out of The SPAM Folder

3 Ways to Make Unsubscribes Actually Work For You

The sting of a customer unsubscribing hurts but can be turned into a teachable moment. If the rate at which some your audience is unsubscribing gives you cause for concern, consider revising your email unsubscribe process. There can actually be a benefit to unsubscribes. Keep reading to learn why letting your customers easily say [...]

By |2019-04-08T17:21:12+00:00May 18th, 2016|Email Compliance, List Scrubbing, Opt-Out Management|Comments Off on 3 Ways to Make Unsubscribes Actually Work For You

3 Email Tips for Keeping Subscribers Happy

So you’ve been collecting email addresses. Your list is growing, and now you’re ready to launch email campaigns. But before you do, consider these three email tips to keep your audience from pushing those unsubscribe (or SPAM) buttons.           1. Personalize Your Email If I get an email from a company and it’s [...]

By |2017-07-10T22:45:54+00:00March 31st, 2016|Email Best Practices, Email Marketing|Comments Off on 3 Email Tips for Keeping Subscribers Happy

Best Practices for Political Email Campaigns

We’re well into full political campaign swing.   There’s been heated debates on both sides, campaign dreams rising and crashing, and copious amounts of commercials, social media messages, and emails….oh the emails. Campaign managers have become more sophisticated, incorporating social media into their campaigns via Twitter, Facebook, and Instagram, but email is still important. [...]

By |2018-04-04T15:16:25+00:00March 24th, 2016|Email Best Practices, Email Campaigns|Comments Off on Best Practices for Political Email Campaigns

Email Marketing Compliance: Danger, Email Marketer, Danger!

It’s a regular day. You’re getting ready to push that send button on an email campaign. Suddenly, you hear a sweetly shimmering voice in your ear, “Wait! Wait! Are you being CAN-SPAM compliant?” I know this is somewhere on your list of top 10 things that didn’t happen, so let me be the angelic [...]

By |2017-07-11T23:53:10+00:00March 16th, 2016|Email Compliance, List Scrubbing, Opt-Out Management|Comments Off on Email Marketing Compliance: Danger, Email Marketer, Danger!

Do You Need Email List Management?

In case you haven’t heard, UnsubCentral has released our newest feature, Preference Center. While we’re super excited about it, we thought you might have some questions, namely WHY are we so excited? It comes down to email list management. That doesn’t sound exciting or novel but let’s think of a list as one of [...]

By |2017-07-12T00:24:05+00:00February 11th, 2016|Email Compliance, List Scrubbing, Opt-Out Management|Comments Off on Do You Need Email List Management?

How much do your email opt-outs cost you?

We are all aware of the potential costs of a CAN-SPAM violation ($16,000 per each individual email: ouch)  and the cost to your brand reputation caused by emailing customers and prospects too frequently, but do you know how much revenue is left on the table when you only give the option of global opt outs [...]

By |2018-04-04T15:29:19+00:00January 25th, 2016|Opt-Out Management|Comments Off on How much do your email opt-outs cost you?

How Can Ecommerce Bring Holiday Joy?

There are only so many ways to make statistics interesting. But it’s that time of year again; the ecommerce super bowl of sorts. Black Friday and Cyber Monday came and left, everyone’s gearing up for the holidays.       Here Come the Big Ecommerce QuestionsWhat kind of mood were consumers in this year? What [...]

By |2018-04-04T15:29:07+00:00December 22nd, 2015|Email Marketing|Comments Off on How Can Ecommerce Bring Holiday Joy?