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So far Ben Flora has created 90 blog entries.

Guest Post: 3 Best Practices to A/B Testing Email Campaigns

Guest post by Madrivo. A/B testing your email campaigns can take the form of testing copywriting, images, call to action prompts and more. It is a powerful way to drive conversion rate optimization that can be used to justify decision making around enhancing marketing content for your email campaigns. It can be [...]

By |2019-01-21T16:58:46+00:00June 13th, 2018|Email Best Practices|Comments Off on Guest Post: 3 Best Practices to A/B Testing Email Campaigns

Guest Post: Easily Prevent Fake Data with Web Form Security

This guest post is brought to you by xVerify. The phrase "what you don't know, don't hurt" does not apply in the digital marketing world. Fake data has been a consistent problem for online marketers. On average, 15-18% of new website registrations are either fictitious or inaccurate. So, why have you not [...]

By |2018-06-07T18:17:41+00:00June 5th, 2018|Email Marketing|Comments Off on Guest Post: Easily Prevent Fake Data with Web Form Security

Guest Post: 5 Types of Email That Will Engage Your Customers

We receive a plethora of emails every single day. Irrelevant incoming emails have risen to 58% from just a few years ago. So how can we increase the 42% of relevant emails that we receive? How do we keep our customers engaged and want to open the emails we send? There are different ways to engage your [...]

By |2018-04-20T13:51:22+00:00April 24th, 2018|Email Marketing|Comments Off on Guest Post: 5 Types of Email That Will Engage Your Customers

Email Best Practices: The Online Trust Alliance’s 2016 Report

Every year since 2005, the Online Trust Alliance has released their report on enhancing user trust, data security, and responsible privacy and marketing practices. Email best practices for marketing is one of their main focuses, with their 2016 benchmark report offering a look at the email best practices of 200 online retailers. The report [...]

By |2018-04-04T15:33:22+00:00November 4th, 2016|UnsubCentral, Email Compliance|Comments Off on Email Best Practices: The Online Trust Alliance’s 2016 Report

Have You Thought About Co-Marketing? Travel with us and we’ll tell you why you should.

Email marketing is like flying. It’s convenient, doesn’t have to be astronomically priced and will consistently get you where you need to be when you need to be there. But what if you could fly that plane twice as far for half the price? This is actually possible with co-marketing.In this guide, we’re going to [...]

By |2017-07-12T02:06:40+00:00September 7th, 2016|Email Campaigns, Email Compliance|Comments Off on Have You Thought About Co-Marketing? Travel with us and we’ll tell you why you should.

How UnsubCentral Can Help With Your Opt Outs and Unsubscribes

Our own Cris Angelini recently did an interview on affiliate marketing’s longest running podcast  Affiliate Buzz, hosted by James and Arlene Martell. They discussed how UnsubCentral can help you stay CAN-SPAM compliant while reducing your email list opt-outs. Here’s the full interview: JM: What is UnsubCentral? CA: UnsubCentral is a SaaS platform that allows [...]

By |2019-11-19T03:23:11+00:00August 31st, 2016|Email Compliance|Comments Off on How UnsubCentral Can Help With Your Opt Outs and Unsubscribes

6 Do’s and Don’ts for CAN-SPAM Compliance

 The CAN-SPAM Act sets the standards for the sending of commercial email and requires the Federal Trade Commission (FTC) to enforce its rules. The intention of the act is to give recipients the right to decline spam emails. It is imperative to follow these principles because the penalties for non-compliance can be pricey, reaching a [...]

By |2018-04-04T15:23:17+00:00August 23rd, 2016|Email Compliance|Comments Off on 6 Do’s and Don’ts for CAN-SPAM Compliance

Why You Might Use Multiple ESPs (and How to Do It Safely)

Whatever your reason for using multiple email service providers, we’re sure you’re looking for ways to manage your current situation not only efficiently but effectively. It can be stressful making sure that every component of your email marketing program is running smoothly, especially when you’re juggling more than one email service provider. There could be [...]

By |2017-07-10T22:45:53+00:00August 11th, 2016|Email Campaigns, Email Compliance|Comments Off on Why You Might Use Multiple ESPs (and How to Do It Safely)

4 Travel Tips For Your Co-Marketing Trip

There are many benefits to making email co-marketing part of your marketing strategy. It will give you the opportunity to create lasting relationships with like-minded brands. A co-marketing campaign will allow you to be introduced and get to know a new audience that is open to building a trusting relationship with your brand. It will [...]

By |2018-04-04T15:19:45+00:00July 28th, 2016|Email Co-Marketing|Comments Off on 4 Travel Tips For Your Co-Marketing Trip

5 Stellar Co-Marketing Campaigns to Copy

Here’s the newest low-down on some more than cool co-marketing we’ve seen lately. If you were there when we went on our most recent tour of publishers winning with co-marketing, then you’ll have some idea of what to look forward to in this article. If not, catch up here first, and prepare to be amazed [...]

By |2018-04-04T15:18:54+00:00July 12th, 2016|Email Co-Marketing|Comments Off on 5 Stellar Co-Marketing Campaigns to Copy