Ben Flora, Author at UnsubCentral

How EnerBank Uses the UnsubCentral + HubSpot Integration to Guarantee Marketing Compliance and Improve Workflows
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How EnerBank Uses the UnsubCentral + HubSpot Integration to Guarantee Marketing Compliance and Improve Workflows

Email Best Practices

How EnerBank Uses the UnsubCentral + HubSpot Integration to Guarantee Marketing Compliance and Improve Workflows

Who is Enerbank? EnerBank is a home improvement lender, helping contractors grow their businesses and homeowners achieve the home of their dreams. The specialized bank has been offering custom loan payment options and services since 2002. To connect with potential homeowners and partner contractors, EnerBank’s Marketing Automation and Email Manager Sterling Ungerman deploys regular [...]

By Ben Flora|2021-09-27T15:35:55+00:00September 13th, 2021|Email Best Practices|Comments Off

Managing Email Marketing Affiliates: In-House or Outsource?
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Managing Email Marketing Affiliates: In-House or Outsource?

Affiliate Marketing

Managing Email Marketing Affiliates: In-House or Outsource?

Managing Email Marketing Affiliates: Many businesses engage with affiliates — (i.e., third party partners) — to extend the reach of their digital marketing efforts. Also referred to as publishers, affiliates receive commissions for promoting offers and driving traffic on an advertiser’s behalf. One way they do this is through email. Some advertisers find affiliate [...]

By Ben Flora|2021-10-06T13:58:39+00:00August 17th, 2020|Affiliate Marketing|Comments Off

The California Consumer Privacy Act: What It Is and Why It Matters to Marketers
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The California Consumer Privacy Act: What It Is and Why It Matters to Marketers

Email Compliance

The California Consumer Privacy Act: What It Is and Why It Matters to Marketers

On January 1, 2020, the California Consumer Privacy Act (CCPA) will officially go into effect, marking the beginning of a new era for both marketers and customers. Perhaps the most comprehensive and thorough of its kind, this law puts control of personal data and information into the hands of users. The CCPA was created in [...]

By Ben Flora|2019-12-12T17:12:23+00:00December 4th, 2019|Email Compliance|Comments Off

Guest Post: 3 Best Practices to A/B Testing Email Campaigns

Guest post by Madrivo. A/B testing your email campaigns can take the form of testing copywriting, images, call to action prompts and more. It is a powerful way to drive conversion rate optimization that can be used to justify decision making around enhancing marketing content for your email campaigns. It can be [...]

By Ben Flora|2021-10-04T22:35:02+00:00June 13th, 2018|Email Best Practices|Comments Off

Guest Post: Easily Prevent Fake Data with Web Form Security

This guest post is brought to you by xVerify. The phrase "what you don't know, don't hurt" does not apply in the digital marketing world. Fake data has been a consistent problem for online marketers. On average, 15-18% of new website registrations are either fictitious or inaccurate. So, why have you not [...]

By Ben Flora|2018-06-07T18:17:41+00:00June 5th, 2018|Email Marketing|Comments Off

Guest Post: 5 Types of Email That Will Engage Your Customers

We receive a plethora of emails every single day. Irrelevant incoming emails have risen to 58% from just a few years ago. So how can we increase the 42% of relevant emails that we receive? How do we keep our customers engaged and want to open the emails we send? There are different ways to engage your [...]

By Ben Flora|2018-04-20T13:51:22+00:00April 24th, 2018|Email Marketing|Comments Off

Email Best Practices: The Online Trust Alliance’s 2016 Report

Every year since 2005, the Online Trust Alliance has released their report on enhancing user trust, data security, and responsible privacy and marketing practices. Email best practices for marketing is one of their main focuses, with their 2016 benchmark report offering a look at the email best practices of 200 online retailers. The report [...]

By Ben Flora|2018-04-04T15:33:22+00:00November 4th, 2016|UnsubCentral, Email Compliance|Comments Off

Have You Thought About Co-Marketing? Travel with us and we’ll tell you why you should.

Email marketing is like flying. It’s convenient, doesn’t have to be astronomically priced and will consistently get you where you need to be when you need to be there. But what if you could fly that plane twice as far for half the price? This is actually possible with co-marketing.In this guide, we’re going to [...]

By Ben Flora|2020-07-07T19:20:00+00:00September 7th, 2016|Email Campaigns, Email Compliance|Comments Off

How UnsubCentral Can Help With Your Opt Outs and Unsubscribes

Our own Cris Angelini recently did an interview on affiliate marketing’s longest running podcast Affiliate Buzz, hosted by James and Arlene Martell. They discussed how UnsubCentral can help you stay CAN-SPAM compliant while reducing your email list opt-outs. Here’s the full interview: JM: What is UnsubCentral? CA: UnsubCentral is a SaaS platform that allows [...]

By Ben Flora|2019-11-19T03:23:11+00:00August 31st, 2016|Email Compliance|Comments Off

6 Do’s and Don’ts for CAN-SPAM Compliance

The CAN-SPAM Act sets the standards for the sending of commercial email and requires the Federal Trade Commission (FTC) to enforce its rules. The intention of the act is to give recipients the right to decline spam emails. It is imperative to follow these principles because the penalties for non-compliance can be pricey, reaching a [...]

By Ben Flora|2018-04-04T15:23:17+00:00August 23rd, 2016|Email Compliance|Comments Off

ben@unsubcentral.com

About Ben Flora