The job of a marketer doesn’t end once you’ve gotten a customer to opt-in to communications. Customers want to be heard just as much as you want your message to be heard by them. While your messaging will change and evolve, your customers’ needs and wants will change as well. Unfortunately, this also means [...]
Customer interactions drive a company’s marketing strategy. Whether it’s in the form of emails, special offers, texts, or phone calls, the way you communicate with your customer base is hugely important. But so are unsubscribe requests, which need to be honored and fulfilled with no waiting around. A preference center can give you and your [...]
Every email marketer’s goal is to send their most effective content to contacts actively engaging with their brand. Now, that’s the goal, but what happens when you see open rates decline, spam rates increase, or just a general lack of engagement from your audience? It’s critical for marketers to understand not only who is engaging [...]
Managing unsubscribe requests is an important task for any business. In fact, these should be treated as more than requests, but rather as commands. When customers and leads decide they don’t want to hear from you, your brand’s reputation is at stake, and any contact needs to halt as quickly as possible. But sometimes it’s [...]
We are excited to announce that UnsubCentral and HubSpot can seamlessly communicate your email suppression list data and sync email preferences with our HubSpot integration. The integration is a two-way connection and is easily set up within minutes. If you’re interested in seeing it for yourself, request a demo or call our sales team [...]
Managing unsubscribe lists is a huge part of any company leveraging email marketing. There are countless reasons why an individual or business may request to be taken off a contact list. What’s most important is for that request to be honored 100% by anyone representing the brand. While this may be understood by your [...]
When a consumer unsubscribes from a mailing list, they have a few specific expectations. They want to unsubscribe immediately from marketing email, and they also want to unsubscribe completely. This sounds like it is totally reasonable from the consumer perspective in the age of digital convenience. But in the reality of software and marketing automation [...]
Odds are, you maintain email compliance in your marketing emails, but what about when your company sends email from Outlook? The importance of email compliance doesn’t go away when you send from outside your ESP or marketing automation platform. Contacting your unsubscribers or members of your “do not email” lists can violate the CAN-SPAM [...]
A lot of things have changed in the last couple years. For better or worse, the CAN-SPAM Act isn’t one of those things.On February 12, 2019, the Federal Trade Commission announced that it unanimously voted to keep the CAN-SPAM Act in place as-is.A Bit of BackstoryBack in 2017, the FTC set out to review the [...]
Last week, UnsubCentral hosted a lunch & learn session with the Austin Marketo User Group. Our presentation, “Maintaining Email Compliance across Multiple Platforms,” covered the ins and outs of syncing unsubscribe data for email programs that use multiple email service providers or marketing automation platforms.Whether you use Marketo or not, we’ve got a few methods [...]
