When customers remove themselves from email lists, they may appear to be lost – in fact, this is just another stage of their customer experience, one that can be remedied through a one-click unsubscribe or auto-populate unsubscribe page. Consider the perspective of a customer and the reasons they might want to opt-out of your [...]
Clicking an unsubscribe button on an email is easy to understand. But what does data encryption and hashing have to do with unsubscribes, and why should you care? Understanding why acknowledging unsubscribes is important to your email marketing campaigns is relatively straightforward. But some of the benefits that UnsubCentral provides, like data hashing and [...]
What's Your Expectation Expectations for unsubscribing are critical to manage when it comes to email compliance. The CAN-SPAM Act was signed into law at the end of 2003 with the intent of controlling unwanted emails. Without high-end spam filters or any sort of government oversight at that time, web users had a sense that [...]
Opt-Out Supression Services An unsubscribe ecosystem is only as good as the number of tech stacks it can communicate with. UnsubCentral is pleased to launch its latest integration with Sendgrid, one among dozens in our growing list of ESPs. UnsubCentral’s mission is to offer companies a simple, fast, and centralized solution for managing unsubscribe [...]
Any good unsubscribe compliance strategy needs to do more than just suppression – it has to be adaptive to every way that you reach out to customers. While we see this most often in email marketing campaigns, by no means is it limited to that medium. What suppression strategies do you have in place for [...]
Scrubbing Data is Easier Than Ever with Unsub Defender Unsubscribe compliance takes many forms. With a large variety of methods to reach out to people, whether that be through email, phone, or physical address, there are plenty of ways to reach out to your target demographic. Because of this, there are an equal number [...]
Factoring in Human Error: A New Tool in Email Compliance UnsubCentral offers a variety of tools to help ensure compliance through data centralization and reporting. We’re pleased to announce our latest development in suppression: the outbound email filtering tool. You may already be familiar with our Outlook email compliance tool. By uploading your nonmailable [...]
For price-conscious shoppers, Black Friday and Cyber Monday are practically holidays themselves. They’re big days for consumers, and they’re big days for email marketers too. After all, whether people shop online or brave the crowds, the first place they look for a deal is their email inbox. In fact, email is the channel consumers [...]
The job of a marketer doesn’t end once you’ve gotten a customer to opt-in to communications. Customers want to be heard just as much as you want your message to be heard by them. While your messaging will change and evolve, your customers’ needs and wants will change as well. Unfortunately, this also means [...]
Customer interactions drive a company’s marketing strategy. Whether it’s in the form of emails, special offers, texts, or phone calls, the way you communicate with your customer base is hugely important. But so are unsubscribe requests, which need to be honored and fulfilled with no waiting around. A preference center can give you and your [...]
