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So far Interactive has created 51 blog entries.

One-Click Unsubscribe vs. Auto-Populate Unsubscribe Pages: What You Need to Know

When customers remove themselves from email lists, they may appear to be lost – in fact, this is just another stage of their customer experience, one that can be remedied through a one-click unsubscribe or auto-populate unsubscribe page. Consider the perspective of a customer and the reasons they might want to opt-out of your [...]

2021-05-20T22:05:01+00:00April 21st, 2021|UnsubCentral, Email Marketing, Opt-Out Management, Uncategorized|Comments Off on One-Click Unsubscribe vs. Auto-Populate Unsubscribe Pages: What You Need to Know

Why Data Encryption in Email Unsubscribes is Important

Clicking an unsubscribe button on an email is easy to understand. But what does data encryption and hashing have to do with unsubscribes, and why should you care? Understanding why acknowledging unsubscribes is important to your email marketing campaigns is relatively straightforward. But some of the benefits that UnsubCentral provides, like data hashing and [...]

2021-05-20T22:01:57+00:00November 9th, 2020|Uncategorized|Comments Off on Why Data Encryption in Email Unsubscribes is Important

Expectations for Unsubscribing from a Marketing Program

What's Your Expectation Expectations for unsubscribing are critical to manage when it comes to email compliance. The CAN-SPAM Act was signed into law at the end of 2003 with the intent of controlling unwanted emails. Without high-end spam filters or any sort of government oversight at that time, web users had a sense that [...]

2020-10-26T20:16:03+00:00October 26th, 2020|Email Best Practices, Email Marketing, Opt-Out Management|Comments Off on Expectations for Unsubscribing from a Marketing Program

Opt-Out Suppression Services – Sendgrid: Now Integrated with UnsubCentral

Opt-Out Supression Services An unsubscribe ecosystem is only as good as the number of tech stacks it can communicate with. UnsubCentral is pleased to launch its latest integration with Sendgrid, one among dozens in our growing list of ESPs. UnsubCentral’s mission is to offer companies a simple, fast, and centralized solution for managing unsubscribe [...]

2021-10-05T16:13:23+00:00September 14th, 2020|Phone Number Suppression, UnsubCentral, Opt-Out Management, Suppression Lists|Comments Off on Opt-Out Suppression Services – Sendgrid: Now Integrated with UnsubCentral

Phone Number Suppression

Any good unsubscribe compliance strategy needs to do more than just suppression – it has to be adaptive to every way that you reach out to customers. While we see this most often in email marketing campaigns, by no means is it limited to that medium. What suppression strategies do you have in place for [...]

2021-11-09T10:52:00+00:00August 27th, 2020|Phone Number Suppression, UnsubCentral, Opt-Out Management, Suppression Lists|Comments Off on Phone Number Suppression

Compare or Suppress Emails, Phone Numbers, or Any Other Data

Scrubbing Data is Easier Than Ever with Unsub Defender Unsubscribe compliance takes many forms. With a large variety of methods to reach out to people, whether that be through email, phone, or physical address, there are plenty of ways to reach out to your target demographic. Because of this, there are an equal number [...]

2020-09-08T21:21:18+00:00July 14th, 2020|UnsubCentral, Email Compliance|Comments Off on Compare or Suppress Emails, Phone Numbers, or Any Other Data

Email Compliance Tool for Corporate Environments

Factoring in Human Error: A New Tool in Email Compliance UnsubCentral offers a variety of tools to help ensure compliance through data centralization and reporting. We’re pleased to announce our latest development in suppression: the outbound email filtering tool. You may already be familiar with our Outlook email compliance tool. By uploading your nonmailable [...]

2020-06-24T21:44:20+00:00June 24th, 2020|UnsubCentral, Email Compliance|Comments Off on Email Compliance Tool for Corporate Environments

4 Ways Your Email Suppression Lists Can Help You Reduce Costs

For price-conscious shoppers, Black Friday and Cyber Monday are practically holidays themselves. They’re big days for consumers, and they’re big days for email marketers too. After all, whether people shop online or brave the crowds, the first place they look for a deal is their email inbox. In fact, email is the channel consumers [...]

2020-09-02T17:57:41+00:00June 16th, 2020|Affiliate Marketing, Suppression Lists|Comments Off on 4 Ways Your Email Suppression Lists Can Help You Reduce Costs

How Database Flexibility Helps Retain Customers

The job of a marketer doesn’t end once you’ve gotten a customer to opt-in to communications. Customers want to be heard just as much as you want your message to be heard by them. While your messaging will change and evolve, your customers’ needs and wants will change as well. Unfortunately, this also means [...]

2020-05-26T18:43:05+00:00May 26th, 2020|Email Compliance, Opt-Out Management|Comments Off on How Database Flexibility Helps Retain Customers

Give Your Customers Control with an UnsubCentral Preference Center

Customer interactions drive a company’s marketing strategy. Whether it’s in the form of emails, special offers, texts, or phone calls, the way you communicate with your customer base is hugely important. But so are unsubscribe requests, which need to be honored and fulfilled with no waiting around. A preference center can give you and your [...]

2020-04-15T16:45:37+00:00April 15th, 2020|Preference Centers, Email Marketing|Comments Off on Give Your Customers Control with an UnsubCentral Preference Center