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So far Interactive has created 51 blog entries.

The Marketing Compliance Checklist for Beginners

Every successful marketing campaign needs creative content, strong initiatives to engage, and a well-executed brand strategy. But creating engaging content is only half the battle. Your promotional and commercial collateral also needs to meet strict regulatory criteria to be fully compliant, and therefore legal.  Navigating compliance is a feat that both beginner and advanced [...]

2022-07-15T18:42:48+00:00May 16th, 2022|Email Best Practices, Email Marketing|Comments Off on The Marketing Compliance Checklist for Beginners

4 Areas Email Marketing Best Practices Overlook

Currently, there are more than 4 billion email users worldwide with the average individual looking through their emails approximately 15 times a day. So, what does this mean? It means that email marketing is one of the most unrivaled ways to reach and connect with potential and current customers. In fact, 78% of marketers [...]

2022-04-13T15:55:09+00:00April 13th, 2022|Email Best Practices, Email Compliance, Email Marketing, Opt-Out Management, Suppression Lists|Comments Off on 4 Areas Email Marketing Best Practices Overlook

The CAN-SPAM Act: How to Stay Compliant in 2022

Did You Know Bad Email Management Can Be Costly? In a digital age, many businesses are turning to email marketing as their preferred method of connecting with current and prospective customers. However, when it comes to email marketing, there are a set of rules that need to be followed via the CAN-SPAM Act. If [...]

2022-04-19T19:59:14+00:00January 3rd, 2022|Email Compliance|Comments Off on The CAN-SPAM Act: How to Stay Compliant in 2022

Time’s Up For Third-Party Cookies

For a long time, third-party cookies were the go-to choice for brands who wanted to drive personalized and targeted advertising campaigns. With rules and regulations around user data privacy starting to change, third—party cookies are a less and less reliable option when it comes to targeting prospective customers. But what’s the alternative? In this [...]

2022-04-07T19:14:55+00:00December 21st, 2021|Email Marketing, List Growth, Opt-Out Management|Comments Off on Time’s Up For Third-Party Cookies

7 Tips for Improved Email Compliance and Deliverability

No matter the size of your business, utilizing email marketing in your outbound strategy is a highly effective tool for increasing brand awareness and reaching your target audience. However, email, like any form of marketing, is heavily regulated, and approaching this vast realm requires diligence. For your strategy to be successful, you must follow [...]

2021-11-01T18:48:14+00:00October 29th, 2021|Email Best Practices, Email Compliance, List Scrubbing, Suppression Lists|Comments Off on 7 Tips for Improved Email Compliance and Deliverability

5 Ways to Use Suppression Lists to Improve Email Performance

When it comes to email marketing, understanding the groups that make up your audience is key. Because your target audience is composed of countless unique individuals, email marketers must make use of list management strategies that can optimize their email campaign performances. In other words, for a successful email marketing campaign to work at its [...]

2021-10-11T15:59:27+00:00October 11th, 2021|UnsubCentral, Email Compliance, Email Marketing, Suppression Lists|Comments Off on 5 Ways to Use Suppression Lists to Improve Email Performance

CAN-SPAM Compliance Checklist: 4 Mandatory Tasks

The CAN-SPAM Act was created in 2003 to serve as a set of guidelines directing email marketing initiatives - compliance is necessary for. It also serves as a methodology for creating better relationships and opportunities with prospective and future customers. When properly implemented, it not only protects your business from incurring hefty fines, but also [...]

2022-02-28T08:54:28+00:00June 15th, 2021|Email Best Practices|Comments Off on CAN-SPAM Compliance Checklist: 4 Mandatory Tasks

Email Suppression List Management: What Makes Great Affiliate Marketing Partnerships

Affiliate marketing partnerships can help your business get in front of your ideal audience – but without email suppression list management, you may be putting both your business and the affiliate at risk for hefty fines. Between varying CRMs, encryption, and mutual trust, a lot can get in the way of maintaining clean email [...]

2021-05-20T21:55:20+00:00May 20th, 2021|Email Marketing|Comments Off on Email Suppression List Management: What Makes Great Affiliate Marketing Partnerships