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So far Interactive has created 53 blog entries.

Outlook and UnsubCentral Can Now Be Integrated

We are proud to announce that UnsubCentral can integrate with Microsoft Outlook. This Outlook integration will make it a breeze for you to send emails while implementing your email suppression list data and syncing your email preferences. What does this Outlook integration give our customers? Thanks to the UnsubCentral and Microsoft Outlook integration, our [...]

2022-11-15T19:39:21+00:00November 15th, 2022|UnsubCentral, Opt-Out Management, Suppression Lists|Comments Off on Outlook and UnsubCentral Can Now Be Integrated

Learning From Sephora: How to Avoid a Data Privacy Lawsuit

Consumer privacy is more important than ever, with California taking the lead in protecting consumers’ rights. The CCPA ensures that consumers have the right to: Know about the personal information a business collects about them and how it is used and shared Delete personal information collected from them Opt out of the sale of [...]

2022-09-08T14:18:47+00:00September 8th, 2022|Email Best Practices, Email Marketing|Comments Off on Learning From Sephora: How to Avoid a Data Privacy Lawsuit

The Marketing Compliance Checklist for Beginners

Every successful marketing campaign needs creative content, strong initiatives to engage, and a well-executed brand strategy. But creating engaging content is only half the battle. Your promotional and commercial collateral also needs to meet strict regulatory criteria to be fully compliant, and therefore legal.  Navigating compliance is a feat that both beginner and advanced [...]

2022-09-22T20:32:37+00:00May 16th, 2022|Email Best Practices, Email Marketing|Comments Off on The Marketing Compliance Checklist for Beginners

4 Areas Email Marketing Best Practices Overlook

Currently, there are more than 4 billion email users worldwide with the average individual looking through their emails approximately 15 times a day. So, what does this mean? It means that email marketing is one of the most unrivaled ways to reach and connect with potential and current customers. In fact, 78% of marketers [...]

2022-04-13T15:55:09+00:00April 13th, 2022|Email Best Practices, Email Compliance, Email Marketing, Opt-Out Management, Suppression Lists|Comments Off on 4 Areas Email Marketing Best Practices Overlook

The CAN-SPAM Act: How to Stay Compliant in 2022

Did You Know Bad Email Management Can Be Costly? In a digital age, many businesses are turning to email marketing as their preferred method of connecting with current and prospective customers. However, when it comes to email marketing, there are a set of rules that need to be followed via the CAN-SPAM Act. If [...]

2022-10-19T19:34:56+00:00January 3rd, 2022|Email Compliance|Comments Off on The CAN-SPAM Act: How to Stay Compliant in 2022

Time’s Up For Third-Party Cookies

For a long time, third-party cookies were the go-to choice for brands who wanted to drive personalized and targeted advertising campaigns. With rules and regulations around user data privacy starting to change, third—party cookies are a less and less reliable option when it comes to targeting prospective customers. But what’s the alternative? In this [...]

2022-04-07T19:14:55+00:00December 21st, 2021|Email Marketing, List Growth, Opt-Out Management|Comments Off on Time’s Up For Third-Party Cookies

7 Tips for Improved Email Compliance and Deliverability

No matter the size of your business, utilizing email marketing in your outbound strategy is a highly effective tool for increasing brand awareness and reaching your target audience. However, email, like any form of marketing, is heavily regulated, and approaching this vast realm requires diligence. For your strategy to be successful, you must follow [...]

2021-11-01T18:48:14+00:00October 29th, 2021|Email Best Practices, Email Compliance, List Scrubbing, Suppression Lists|Comments Off on 7 Tips for Improved Email Compliance and Deliverability

5 Ways to Use Suppression Lists to Improve Email Performance

When it comes to email marketing, understanding the groups that make up your audience is key. Because your target audience is composed of countless unique individuals, email marketers must make use of list management strategies that can optimize their email campaign performances. In other words, for a successful email marketing campaign to work at its [...]

2021-10-11T15:59:27+00:00October 11th, 2021|UnsubCentral, Email Compliance, Email Marketing, Suppression Lists|Comments Off on 5 Ways to Use Suppression Lists to Improve Email Performance